Ari Entin’s Post

AWS raced ahead to take marketing innovation to new heights at the F1 Grand Prix in Montreal last weekend by integrating generative AI into our campaign strategy. The highlight? A unique trophy design that mesmerized fans and industry experts. The trophy, raised by Red Bull Racing & Red Bull Technology, McLaren Racing, and Mercedes-AMG PETRONAS Formula One Team, showcased the blend of F1 tradition and AWS generative AI technology, pushing the boundaries of creativity. But this was just the beginning. Throughout the campaign, AWS utilized generative AI for dynamic social media content and an engaging AWS PartyRock sweepstakes. Participants had the opportunity to design their own F1 trophy using generative AI, with a chance to win a paid VIP trip to a race in 2025. This initiative not only demonstrated AWS's technical prowess but also offered a glimpse into the future of marketing as generative AI is set to fundamentally change how we innovate, communicate, and engage with the world. #AWS #F1GrandPrix #GenerativeAI #Innovation #F1 #digitalmarketing #technology

Are you a passionate sports fan and a marketing rockstar? I'm hiring a seasoned marketer and strong storyteller to work at the intersection of sports and technology. This role involves building innovative marketing campaigns spanning AWS and across leagues like the NFL, F1, NHL, and PGA Tour. Join my team or send your referrals my way! #SportsMarketing #Hiring #MarketingProfessional #AWS #SportsIndustry

🏒🌟 Did you know that the National Hockey League (NHL) teamed up with Amazon Web Services (AWS) this season to broadcast a game entirely from the cloud? If you want to know how that translates from the rink to your TV, come listen to the NHL VP of Media Technology Andre Carrington explain how it all works! https://go.aws/3WoOan0 #AWS #NHL #cloudproduction #viewerexperience #sportsmarketing #technology #hockey #stanleycup

The #NHL playoffs are heating up, and with it, the importance of controlling the puck. Thanks to Amazon Web Services (AWS), we can now track two key stats during the broadcasts: Ice Tilt and Projected Goal Rate. Want to know which teams were best at controlling the puck during the regular season? Check out the article below to see if they can maintain their strength in the playoffs. #hockey #innovation #sports #analytics #cloud #AWS #StanleyCup

This Thursday, the #NFLDraft kicks off in Detroit. It's a huge moment for teams, players, and fans alike. But for Amazon Web Services (AWS) and the National Football League (NFL) schedule makers, it's the end of a 3-month sprint to shape the upcoming season. With over 26,000 rules to consider, including travel requirements, primetime games, free agency, division rivalries, stadium blocks, and health and safety concerns, the draft is just one key factor in shaping the season schedule. #NFL #AWS #SeasonSchedule #Football #Sports Check out www.scheduleshowdown.com to learn how the draft day drama impacts the season schedule and see if you can predict Week 1 matchups!

Think you have what it takes to build part of the National Football League (NFL) season schedule? 🏈 📅 Check out AWS Schedule Showdown, a new interactive game I helped build where NFL fans can predict Week 1 matchups and learn how Amazon Web Services (AWS) helps the league sort through over 1 quadrillion scheduling possibilities. Dive into the action to create the most exciting matchups, balance team rivalries, and share your predictions. Visit www.scheduleshowdown.com to check it out! #AWS #NFL #NFLSchedule #Data #HPC #Sports #Compute #Innovation #Media #BigData

Golf is a hard sport to capture on TV. Why? At any given second, there are up to 14 balls in motion - spread out over hundreds of acres. It was just a few years ago where only 10% of golf shots were shown via traditional broadcast using ~18 cameras. Today, on average, 30% of shots are captured. Increasing this percentage to 100% requires the ability to massively scale via the #cloud. #AWS technology brings Every Shot Live to life by enabling the PGA TOUR with the ability to pre-build resources in the cloud to support 120+ cameras to capture every shot, from every golfer, with 175+ live program feeds and more than 750 hours of golf content. #golf #THEPLAYERS #sports #technology #analytics #innovation #linkedinsports #pgatour

What a fantastic experience at the #BigDataBowl in Indy! It was amazing to see the variety of approaches to measuring this year's topic, tackling. One of the things that I loved most about this event is how the submissions continue to build on each other each year, experimenting with new #AI and #ML techniques. Another aspect that impressed me was the direct correlation between this event and the new #NextGenStats, powered by #AWS we see on TV each season. Did you know that over 16 stats over the last 5 years can be traced back to the Big Data Bowl? I am truly impressed by the National Football League (NFL) and Mike Lopez for building this event and making awesome data available to this community! 🏈 #BigDataBowl #NextGenStats #SportsAnalytics #Football #DataDrivenDecisionMaking #tech #opensource #cloud #nfl