ADWEEK’s Post [Video]

View organization page for ADWEEK, graphic

1,399,225 followers

Airbnb launched Icons, a new category of experiences influenced (and some even hosted) by big names in music, film, television, art, sports and more. The major campaign and product offering is a heavy global awareness play to bring the brand top of mind for users looking to travel but, most importantly, experience Airbnb for the first time. Through a mix of market data and identifying chatter-generating cultural moments, the brand is primarily creating these experiences to drive higher consideration for consumers new to Airbnb. 🎈🏠 Read more here: https://adweek.it/3UsnRcS

By tapping into the worlds of music, film, art, and more, they're not just offering stays—they're creating unforgettable experiences. It's all about making your first Airbnb trip legendary!

Jason Notte

Sports Marketing Reporter at Adweek

2w

Is there a fee for intense, crippling grief?

David Montes

Executive Assistant / New Business Specialist / First Generation College Graduate.

2w

It is beautiful, just like the movie.

Ashton Quincey, PMP

Technical Project Management | Solving Puzzles & Optimizing Solutions

2w

Is this also located in Paradise Falls? If not, will this fly us to Paradise Falls?

Like
Reply
Riley Andersen

Paid Media at Embark Behavioral Health | Performance Marketing | Media Analytics | Overall Great Guy

2w

Looks like mickey mouses house at disneyworld.

Like
Reply
Luciene Goncalves

-Airbnb super host 💎 -Business Owner at Tri state stone

4d

Love this 😍

Like
Reply
Andrew McManus

Experienced Talent Acquisition Specialist passionate about delivering exceptional hiring experiences, driving positive change & attracting top talent. Let's connect! #TalentAcquisition #Recruitment

2w

Jack ByrneMike Morris should have got this for next week

Deeksha Aggarwal

EA Tool Senior Consultant @ Accenture| MBA (NMIMS, Mumbai) | Dean’s list holder| National Level Runners Up in HUL LIME

2w

I first read it as Uttar Pradesh 😅

Mica Marin

IT Bachelor's Degree | Technical Support | Travel Support Ambassador | Video Editor

2w

Let your imagination turn to experience. Kudos!

Elizabeth Brobeck

Senior Manager, Marketing at American Pharmacists Association

1w

wow

Like
Reply
See more comments

To view or add a comment, sign in