52 Limited’s Post

Today is International Hug Your Creative Director Day! (or at least it should be) Creative Directors are the unsung heroes of marketing. If I were marketing hire #1, the very next hire I'd make would be for a seasoned Creative Director. And I wouldn't skimp on the salary or use contract resources. The best Creative Directors not only have great technical skills, they are able to walk a fine line between delivering what stakeholders THINK they want vs. what they actually need. No small feat. They are Defenders of the Brand. They are Magistrates of the Due Date. Ruler of Drafts and Final Versions. It is one of the few roles I would suggest overpaying - and poaching - to get. Every dollar spent on a great Creative Director will save you time and money wasted on endless rounds of revisions and operational gridlock.

Creative Directors -- here are 4 things to consider when choosing an external video production partner: #1. Expertise & Portfolio Look for a company with a diverse portfolio showcasing their expertise across various styles and industries. A strong track record indicates their ability to deliver high-quality content tailored to your needs. #2. Creative Approach Creativity is key to capturing audience attention. Seek a production team that can bring fresh ideas to the table while aligning with your brand's message and values. Their ability to think outside the box can set your content apart. #3. Technical Proficiency From camera equipment to editing software, ensure the production company has the necessary technical skills and resources to execute your vision effectively. Quality equipment and skilled technicians can significantly impact the final outcome. #4. Communication & Collaboration Effective communication is crucial for a successful partnership. Choose a company that prioritizes collaboration, listens to your input, and provides clear timelines and updates throughout the production process. A transparent and open dialogue fosters trust and ensures your vision is realized. And for a bonus #5 - transparent pricing. I've seen and heard from clients about video companies with ambiguous pricing, sketchy flash discounts, and flat rates. The cost to produce video varies wildly based pretty much solely on TIME -- so that's how we price our projects at Glory Visuals. We price every project based on the amount of time, crew, and gear needed to serve the creative vision of the client and deliver excellence every time. So you aren't paying for an average of what a video costs or for gear we're not using on your project. What is the most confusing or frustrating part of hiring a video partner in your experience?

🥵 The days are still long and the sun is still scorching, but make no mistake — Q4 (busy season!) is right around the corner. That means right now is the ideal time to bring in short-term support to help you hit your year-end goals. At Freeman+Leonard, we have access to top talent in every marketing and advertising field. ✍️ Need a copywriter to craft the perfect tagline? 🧑💻 A designer to help your brand stand out from AI-generated graphics? ✅ A project manager to keep everyone on-task? If your budget is a little thin for a full-time hire, a contractor can help fill the gaps with a more flexible commitment. Get in touch and let us know who you need to round out your team! #recruiting #marketing #contractwork

Are you all seeing a lot of roles that are actually two very unique roles collapsed into one? Recently I've seen: Creative Project Manager/Creative Director Resource Manager/Video Producer And then the job descriptions go on to list bullet points that I would expect to see with each of the individual roles, like that first one being expected to oversee process, routing, pixel perfect creative and mentoring junior creatives. And that second one sourcing and coordinating freelancers's workloads while also being on set managing the logistics of a shoot. What's going here?

Have you ever found it difficult using one role to describe yourself? Well, I'm in that same boat too 😏 As a; Social media manager Copywriter Graphics designer Administration assistant Accountability Coach Most times I act all this roles for just one client, while some demand for specific roles. Now I ask myself, what's role describes me best? A VA [Virtual Assistant] I render this services to service based business owners/brand. who are looking for someone/agency to handle their operational duties remotely. Ever found it difficult using one role to describe yourself? Share in the comments section 👇 PS: You never know, your potential clients could be close. IAm Chisom Osuji recently changed my headline to accommodate what I do better. Click the follow button and 🔔 if you are ready to start your VA journey NoW! and not 2024. #virtualassistantservices #sociamediamanager #mondaymotivation

🚨 Creative Operations Playbook 🚨 TLDR: Comment if you want access to a free resource to help your teams with their creative operations. As mentioned last week- I am hot on the job hunt 🔥 But instead of sharing my resume, I created a resource filled with the processes and templates I've built over the years to help creative teams get organized and scale. This 30+ page slide deck has brief templates, DACI definitions, tiering, creative timing guidelines, decision-making frameworks, and more! 👀 It's an excellent tool for Creative Project Managers, Producers, CMOs, Team Leads, Creatives, Creative Directors, or any team looking to scale their operations and improve their creative outputs. My goal is to help teams and make great connections. If you or anyone you know could benefit from this, comment (or tag them) on this post. Comment your work email so I can give you direct access, or add a little note, and I can gather your info in a DM! I have experience in creative production, operations, strategy, design, marketing, creative direction, team building, and running my own company. (Which has grown to millions of users/year at a global scale 💅) Whether it's as a consultant, freelancer, or FTE- I'd love to help your team scale. Let's connect. 🤘 #creative #creativeoperations #producer #scale

Agencies need T-shaped talent. People who have very broad skillsets and experience, but who go deep in a specialist field. Yet most agency recruitment is to fit somebody into a very boxy job title. Project Manager. Business Development. Designer. Copywriter. And so on. What the best talent loves about working in agencies, though, is the variety. The chance to learn and grow. So if boxy job titles aren't what the agency needs, or the talent wants, how about we ditch them? Imagine if your recruitment invited people to assemble a job with their ideal portfolio of roles. "We need someone with a deep specialism in ____, and we also currently need these other broad roles fulfilling in the business... When you apply, design the portfolio that would be ideal for you." That way someone could apply to be your video editor, but also organise your monthly internal knowledge-sharing sessions, run your agency newsletter, and take charge of a project to develop your client onboarding. Agency careers can be portfolio careers, and that can attract talent in a way no corporate job can compete with. --- #agencyespresso #agency #agencyleadership #agencygrowth #agencyowner

5 Essential Principles for Every Video Production Team: Drawn from 8 years of experience and leading a remote team of 33 video editors. Before hiring a remote team, ensure they follow these guidelines. ✅One project - one editor: Each client has one consistent video editor working on his projects, ensuring the client's vision is captured perfectly. It also helps to keep the quality of the content on the same level. ✅ Personal Project Manager: Each client gets a dedicated project manager who is a go-to person, ensuring all client's wishes and requirements will be met without repetition. ✅ Collaborative Approach: If the project needs another skilled editor to contribute, we seamlessly transfer project files stored securely on Dropbox, enabling us to finish projects efficiently and make any necessary changes. ✅ Quality Assurance: As a Team Leader, I oversee every project to ensure the highest quality before reaching the client. ✅Clear pricing: Clients do not pay for project manager's time, team leader or rendering time. But only for the time it took the editor to edit the video. These principles ensure that my studio can respond to the needs of each client. And I believe that this approach will help us reach new heights. What do you think of my approach to doing business? Do you have any thoughts or suggestions? Write them in the comments. I would be glad to read them. #Filmorite #VideoEditingStudio #VideoEditing #VideoProduction