From the course: Social Media Marketing Trends
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How to develop a social strategy for Web3
From the course: Social Media Marketing Trends
How to develop a social strategy for Web3
(bright techno music) - [Lecturer] It's fair to say that Web3 isn't fully defined at the moment. That's because this next iteration of the Internet is happening as we speak. For the time being, Web3 is all about building new connections between people, places, and things online, emphasizing decentralization, and individuals having control of their data. One way Web3 will come to life is through metaverse experiences, like augmented reality or virtual reality, giving consumers the opportunity to engage more substantially online. Despite the many unknowns of how this will continue to evolve, social media and the way businesses use these platforms is certainly going to shift as Web3 matures. To prepare for the future state of the Internet, start considering how your social media strategy will change to embrace decentralization, enable individual ownership, and better support the ambitions of creators. First off…
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Contents
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Audience building with shows and series2m 58s
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Launching reimagined social media contests5m 17s
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The opportunity of localized social media marketing3m 49s
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Integrating social media in other forms of advertising2m 46s
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Reframing the narrative in your favor3m 55s
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Partnerships thrive on social media4m 20s
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Reconsidering shock value4m 3s
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First-mover advantage3m 18s
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Humanizing your messaging3m 15s
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Cultivating shared social experiences in the metaverse5m 38s
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Producing NFTs for your audience3m 27s
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Leaders develop a social media strategy7m 23s
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Social customer care increases in value3m 53s
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Revisiting humor on social media4m 2s
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Revisiting hashtag usage for discovery4m 30s
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How to develop a social strategy for Web35m
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Prioritize authenticity on social media7m 29s
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Tighter social media budgets for brands4m 37s
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Prioritize storytelling instead of viral trends3m 48s
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Benefiting from TikTok-esque video feeds4m 32s
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Thoughtfully taking a social media break as a brand3m 43s
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Focusing your social strategy on depth and width5m 12s
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Refining your social media mix as the referral model falters3m 29s
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Treating social media like TV by committing to entertainment3m 32s
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