Identifying the metrics of an AR campaign

- [Instructor] The success of any marketing campaign is determined by measurable results. The same holds true for augmented reality. If you're watching these videos, it's because you understand that the way that we do marketing today is changing and that we will need new ways to reach younger audiences and new consumers. Think back to earlier in the course when we talked about planning your AR campaign. We discussed having clear goals and knowing what you want to measure. In this video, we will hone in on how to measure success in an AR world. Augmented reality is an experiential medium, and every time someone uses your AR content, they are showing you how engaged they are with that experience. While you can measure traditional metrics like click-through rates and in-app revenue, you can also measure augmented reality in new ways. I recommend that you look at the following experience metrics for augmented reality,…