Regional Sales Manager

This is not a job with ForceBrands

This role is with an alcoholic beverage brand.

Location: Portland or Seattle

Responsibilities:

Sales Strategy and Execution:

• Develop and implement strategic sales plans to achieve revenue targets and market expansion objectives.
• Identify and prioritize sales opportunities within the region to maximize profitability and market share.
• Lead and motivate a team of sales representatives to drive performance and achieve sales goals.

Distributor and Retailer Management:

• Build and maintain strong relationships with distributors, wholesalers, and retailers in the region.
• Negotiate contracts, pricing, and promotional programs with distribution partners to drive sales and distribution.
• Provide training and support to distributors and retailers on product knowledge, brand positioning, and sales techniques.

Key Account Development:

• Identify and cultivate relationships with key on-premise and off-premise accounts, including bars, restaurants, liquor stores, and supermarkets.
• Develop tailored sales strategies and promotional programs to secure placement and increase sales in key accounts.
• Conduct regular business reviews with key accounts to assess performance, address issues, and identify opportunities for growth.

Market Analysis and Insights:

• Stay informed about market trends, consumer preferences, and competitor activities within the alcohol industry.
• Conduct market research and analysis to identify new opportunities and potential threats.
• Provide insights and recommendations to senior management based on market analysis and sales data.

Budget Management and Reporting:

• Develop and manage the regional sales budget, including forecasting sales volumes, expenses, and promotional investments.
• Monitor sales performance and financial metrics to track progress against targets and adjust strategies as needed.
• Prepare regular sales reports and presentations for senior management, summarizing sales performance, market trends, and key insights.