You can download various CSV reports in Campaign Manager to help you understand the efficiency of your campaigns and ads through detailed performance metrics.
The different kinds of CSV reports available to download include:
| Type of report | Definition |
|---|---|
| Campaign performance Ad performance | Download a broad range of performance metrics for your campaigns and ads, including total spent, impressions, click through rate, and engagement rate. |
| Audience network campaign performance Audience network ad performance | Compare performance between campaigns and ads displayed on LinkedIn or on our partner apps and sites for campaigns with the LinkedIn Audience Network enabled. Use the Platform column in the exported file to see metrics for on LinkedIn, on the Audience Network, and total. |
| Demographics | View information about members who interacted with your campaigns and ads, such as company name, job seniority, and job function. |
| Conversion performance Conversion ad performance | Compare the types of conversions received for your campaigns and ads. |
| Leads | View responses to Lead Gen Forms associated with your campaigns. |
| Conversation ad CTA performance | View the number of button clicks received for each action available in your conversation ad. |
| Placements campaign performance Placements ad performance | View performance of campaigns being displayed on LinkedIn and Audience Network platforms. |
Here's a tip
When you choose a performance report (for example, Conversion performance or Ad performance), you can also choose from default column views or you can choose a custom column view that you created.
Reports available to export at each level in Campaign Manager
The report types available to select when exporting will vary depending on the account level you’re viewing. The level also determines whether the rows of the report will contain campaigns or ads, as well as some of the columns included in the report.
| Account | Campaign Group | Campaign | Ad | |
|---|---|---|---|---|
| Campaign performance | ✓ | ✓ | ✓ | |
| Ad performance | ✓ | ✓ | ✓ | ✓ |
| Audience network campaign performance | ✓ | ✓ | ✓ | |
| Audience network ad performance | ✓ | ✓ | ✓ | |
| Demographics | ✓ | ✓ | ✓ | ✓ |
| Conversion performance | ✓ | ✓ | ||
| Conversion ad performance | ✓ | ✓ | ✓ | |
| Conversation ad CTA performance | ✓ | ✓ | ✓ | |
| Placements campaign performance | ✓ | ✓ | ||
| Placements ad performance | ✓ | ✓ | ✓ | |
| Leads | ✓ |
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