Increase engagement on your content through likes, comments, shares, clicks to a landing page, LinkedIn Page, or LinkedIn Page follows by running ad campaigns through the Engagement objective. These ad campaigns are in the middle of the marketing funnel, which engages your targeted audience.
Only ad formats that support your Engagement advertising objective are displayed. Available ad formats are:
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Single image ads
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Carousel image ads
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Video ads
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Follower ads
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Conversation ads
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Event ads
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Document ads
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Thought leader ads
Engagement campaigns automatically select engagement clicks as the optimization goal. You’ll be able to choose from the bidding strategies below:
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Maximum delivery (Automated)
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Cost cap
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Manual bidding
You can also change the optimization goal to impressions. If you change the optimization goal, only manual bidding is available.
Getting people to engage with your content is the key result of Engagement ad campaigns. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance metrics
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Engagement
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Conversions
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Bid and Budget
You can also view demographic data about members who are interacting with your ads.
Learn more