The LinkedIn Insight Tag is a lightweight JavaScript tag. To use LinkedIn features like website retargeting or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages.
When you first access the Insight Tag on your account, the tag is generated with a unique partner ID. The full Insight Tag can be installed on your website, or you can use the partner ID with a tag management system.
Important to know
If you use a site-wide image pixel to track conversions, you’ll need to switch the code on your website to the LinkedIn Insight Tag from your ad account to enable first-party cookies. If first-party cookies aren’t enabled, conversion tracking accuracy may be reduced.
To manage the Insight Tag associated with your ad account:
-
Sign in to Campaign Manager.
-
If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
-
Click
Analyze on the left menu, then click Sources. -
Click Insight Tag.
- If you haven’t created an Insight Tag, review the LinkedIn Ads Agreement and click Agree & create.
- Then add the Insight Tag to your website.
-
From here, you can see information about your Insight Tag, including:
- Status and date of connection.
- Conversions based on your Insight Tag.
- Your tag’s code and your partner ID.
-
You can also click the Manage Insight Tag dropdown to:
- Manage your Insight Tag sharing.
- Enable enhanced conversion tracking.
- Delete your Insight Tag.
-
Make any changes, then click Done.
Related tasks
Learn more