As a LinkedIn member, you can access post analytics for your individual account that provides insights into the impact of your content (including short form posts, images, videos, events, polls, and articles). You can use these analytics to customize your strategy for creating content and engaging your audience. These analytics data points are specific to the post itself and not application analytics such as Poll results and Events attendee metrics.
Note: Starting April 2024, the impression count you see on your posts will include the impressions on your post as well as the impression count on any reposts of your content by another member. You may experience an increase in your impressions as a result.
Important to know
We’re always working to maintain member anonymity while viewing posts and recently made changes to our demographics analytics affecting post performance, article performance and video performance. As part of these changes, your Top demographics of unique viewers may take longer to populate or you may see information for some demographics categories while others remain blank until your post gets more unique viewers. In addition, you will see your results shown as a percentage of unique viewers rather than as a count. To learn more, refer to the Recent changes to top demographics of unique viewers help center article linked below.
The following analytics are available for LinkedIn members:
Post Performance
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Engagements - The total number of engagements on the post, including reactions, comments, and reposts.
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Impressions - The number of times your post was displayed on screen. This number is an estimate and may not be precise.
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Unique views - The number of accounts that your post was displayed to. This number is an estimate and may not be precise.
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Top demographics of unique views - Demographic information about the unique accounts your post was displayed to at least once. Multiple impressions can come from the same unique view. If your post was displayed to one member five times, this will be counted as five impressions and one unique view.
Note: Previously, demographics analytics were shown once you reached at least 25 impressions. To enhance privacy protection for our members who are viewing posts, we have recently made a change to our demographics analytics. As part of the change, no demographics will be shown for a given demographic category until you have enough unique views for at least one result in that category. For example, you will not see any information for the category Job titles until at least one result (such as Software Engineers) reaches enough unique views. As a result of this change, your Top demographics of unique views may take longer to populate or you may see information for some demographics categories while others remain blank until your post gets more unique views.
Article Performance
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Impressions - The number of times the post containing your article was displayed on the page. This number is an estimate and may not be precise.
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Unique views - The number of accounts that your post was displayed to on LinkedIn. This number is an estimate and may not be precise.
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Engagements - The total number of engagements on the post containing your article, including reactions, comments, and shares.
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Article views - The number of times a member clicked on your article to view it on the article page or viewed it in a newsletter email. Article views from organizations are not included.
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Article viewer demographics - Demographic information about the members who clicked on your article to read it on the article page. This will not include viewers who viewed it in a newsletter email.
Video Performance
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Impressions - The number of times the post containing your video was displayed on screen. This number is an estimate and may not be precise.
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Unique views - The number of accounts that your post was displayed to on LinkedIn. This number is an estimate and may not be precise.
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Engagements - The total number of engagements on your posts, including reactions, comments, and reposts. Engagements from organizations aren't included.
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Views - Number of times this video was displayed on screen for more than two seconds.
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Viewers - Number of members who displayed this video on screen for more than two seconds.
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Minutes viewed - Total minutes this video has been watched (for views lasting more than two seconds).
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Video viewer demographics - Demographic information about members who displayed this video on screen.
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Peak live viewers - The highest number of viewers who were watching the video while it was live.
Newsletter Performance
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Impressions - The number of times your newsletter articles were displayed on screen within the date range selected at the top of the newsletter analytics page.
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Engagements - The number of engagements received within the selected date range on the posts containing your newsletter articles, including reactions, comments, and shares.
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Article views - The number of times within the selected date range a member clicked on one of your newsletter articles to view it on the article page or viewed it in a newsletter email. Article views from organizations are not included.
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New subscribers - The number of members who subscribed to your newsletter(s).
Who’s viewed your profile since this post
You may see a Who’s viewed your profile since this post section at the bottom of your analytics page. For Premium members, this section displays the profile viewers you received within the first month after you published your post, starting from the day after you posted. You can click 'Show all' to expand the list to display up to 100 of your recent profile viewers (subject to their privacy settings). The most recent viewers will be at the bottom of the list. For non-Premium members, you can upgrade to Premium to see this information.
The Who’s viewed your profile since this post section will not appear if:
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Your post is older than 90 days, or
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You did not receive any profile viewers in the month after you published your post
Additional notes about your analytics
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Only you can view your post analytics.
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Your own views are also counted towards the analytics of your content.
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Top demographics data won’t be available for the content you share with only your connections or in LinkedIn Groups.
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Top demographics of unique views, top article viewer demographics, video viewers, video viewer demographics are based on unique members (for example, each member is counted once regardless of how many times the content is viewed). The remaining analytics are non-unique.
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Engagements, discovery, article performance, video viewers and video viewer demographics from LinkedIn Pages (organizations) aren't included.
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A wide range of factors can affect distribution and reach of your shared post, due to which you may see varied engagement levels over time.
Availability of your analytics
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Engagements, discovery, article performance, and video performance analytics for posts, articles and videos are available from the time of posting.
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For videos, video performance analytics and demographic breakdowns are available for 180 days.
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For articles, article performance analytics and demographic breakdowns are available for two years.
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For newsletters, newsletter analytics are available for newsletter articles posted within two years.
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For all other content types, discovery and engagement counts are available for 1,000 days. Demographic breakdowns are available for 180 days.
Learn more