Campaign Manager offers reporting to help you identify metrics and track activity on campaigns.
To view and filter metrics for campaign groups, campaigns, and ads:
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Select the Campaign Groups, Campaigns, or Ads tab at the top.
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Filter the campaign groups, campaigns, or ads viewed by using the search bar or the Filters dropdown menu.You can also select specific campaign groups, campaigns, or ads to bring them to the top of the view by clicking the checkmark boxes to the left of the name column.
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Select the type of metrics you’d like to view by clicking the dropdowns next to Columns and Breakdown.
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Sort the data viewed by clicking on a column name. For example, you can sort your campaigns by increasing or decreasing amount of impressions by clicking the Impressions heading.
The Performance Chart allows you to select one or several campaign groups, campaigns, or ads to view a graph of specific metrics and visually analyze campaigns. If you select multiple campaign groups, campaigns, or ads, the data viewed will be aggregated by default. You can turn off the aggregated view to compare data for up to eight campaign groups, campaigns, or ads.
You can also view the Performance Chart of a single ad account.
To view and filter the Performance Chart:
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Select the Campaign Groups, Campaigns, or Ads tab at the top.
- To view the Performance Chart at the ad account level, click the account name in the upper-left corner of the page and click View all accounts at the bottom of the left menu.
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Use the checkboxes to the left of names to select a specific account, campaign group, campaign or ad.
- You can select multiple campaign groups, campaigns, or ads to include in the Performance Chart.
- If no campaign groups, campaigns, or ads are selected, the Performance Chart will include metrics for all campaign groups, campaigns, or ads displayed.
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Click Performance Chart at the top of the page.
- You can also click the
More icon to the right of the account, campaign group, campaign, or ad name and select Chart.
- You can also click the
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Change the metric viewed by using the View and Display dropdown menus.
- Adjust the Time range viewed using the dropdown menu
If you’ve selected up to eight campaign groups, campaigns, or ads, you can toggle Aggregated Off to view the difference in trends.
Here's a tip
The performance dashboard has some metrics that aren't available in the performance chart, so we recommend you review data in the dashboard as well.
Learn more