YETI

¡La página de YETI ya está en Español! YETI's website is now in Spanish! This has been an amazing journey that started with our Hispanic/Latinx EAG (UNYDOS) and a cross-functional collaboration among various teams at YETI. Our goals were to represent our brand in the most authentic way possible, making sure that the YETI essence is never lost in translation, and to provide quality content and a more inclusive experience for our Spanish-speaking customers who want to find the best gear for getting into the wild. Visit YETI.com/es    Todo comenzó con una idea de nuestro grupo de Hispanos/Latinos (UNYDOS) y con la colaboración multifuncional entre diferentes equipos en YETI. Nuestros objetivos eran representar la marca de una manera autentica, asegurándonos de que la esencia de YETI no se perdiera en la traducción, brindar contenido de calidad y crear una experiencia más inclusiva para nuestros clientes de habla hispana que quieren encontrar el mejor equipo para disfrutar el exterior. Visita YETI.com/es    This would’ve not been possible without the hard work of Jacob Rothbauer, John Roberts, Arturo Castellanos, Camila Olarte and Maria H.; UNYDOS members (Elizabeth Soto, Maria Alarcon, Luis Arredondo, Shalom Gonzalez, Karla Avila, Erica Cicero, Chad Petrovski, Mario Bueno and Anthony T.), e-commerce (Vab Dwivedi, Kaycie Wonder, Anna Kate Smith, Bianca S., Liesl Prater and Natalie Bruno), digital product (Jacob Rothbauer, Zach Parmenter, Jordan Imhoff); technology (Vaughn McVey, Scott Streit, Brent Haller, Dave Monahan, Thomas Sebby, Isaac Vallee, Hannah Foster, Aaron Crocco); marketing (Christina Trafford, Catalina Condon, Ashley Allen, Greg Fox, Savannah Clements, Maret Moran), and CEG (Jordan Shackelford).

May flew by in a whirlwind of badass summer product launches (HELLO French press, Tropical Pink, Big Wave Blue!) and a month packed with API Heritage Month celebrations.   We kicked-off with a month-long BINGO challenge for all of YETI to educate, explore, and support different aspects of API heritage, and hosted a Blue Wave Boba Beach Party All-Hands. Boba by Teaspoon Austin and summer jams provided by King Pelican.   We also had thoughtful lunch and learn with one of our newest hunting ambassadors Samong Yang and hosted YETI PRESENTS: Tengu Screening and Chat Hilary Hutcheson.   For Community Lunch, Chef Rene Helit from The Cultured Chefs served up a Guam-inspired menu.   In the throws of the month we also hosted a API Happy Hour with snacks, appetizers, drinks, and lechon from local API restaurants and caterers - big ups to Nima Michael Astani and Christine Abuel Pompa for slicing and dicing our lechon this year and the incredible Jessica Mewis for braving stormy weather to get all of our happy hour goods to campus.   After a spicy EAG Hot Ones Challenge with our CEO and Senior Leadership Team answering mild to burning questions, we closed out the month with a Modern Health Circle Session in conjuncture with Mental Health Awareness month.   A special thanks all of our members and volunteers of our amazing EAG that helped create and host these magical events. Jessica Mew, PMP, Desiree Hunter, Vijay Vembuli, PMP®, CSM®, Talib Abdullahi, Amanda Gerards (she/her/hers), Anthony T., John Natividad, Jacob Drees, @Alice Du, Eddie Pratumtip, our fearless champion Pompa, and my API EAG Co-Chair Jennifer Allen.   We have more in store for YETI and can't wait to keep 2024 going.

Last week marked my third Trailblazers event at YETI, and I’m still riding the high! Our annual celebration began by welcoming colleagues from across the globe to our Austin homebase. From breakfast tacos to international market panels to a shared sense of purpose as we ventured out into the wild for service events, it was a week of forging connections that are so critical to our collective success. The week ended with our peer recognition ceremony at Willie Nelson’s Luck Ranch. Ronin Farms graced our plates, but the real star was the collaboration between Ambassadors Edgar Rico of Nixta Taqueria and Don Nguyen of Khoi BBQ. It felt like a nod to the diverse tapestry that makes up our YETI family. And it was really special for me to get to meet a Vietnamese YETI ambassador, not to mention watch him make Banh Xeo in our new cast iron skillet! Lastly, our 2024 Trailblazer Award winners—employees recognizing employees who embody our Core Values and lead by example. I’d love to tag them here, but I’m not highlighting the best of the best to be recruited away! If you want to work with our exceptional talent, you’ll have to find your way to us! Here’s to more moments of connection, collaboration, and cowboy boots in the years to come. The team outdid themselves this year and it will be hard to top but we will try! 🌟🤠

Did you know we have advocacy and sustainability programs to help achieve our Good Food for Good™ mission? Through training programs, policy advocacy, and harnessing the agency of chefs for change, we aim to help the independent restaurant industry reach new standards around equity, sustainability, and workplace practices. Thanks to support from sponsors like YETI, we can keep our programs going and continue advocating for food system change. To stay up to date on our programs and how to get involved, sign up for our Industry Support newsletter: https://bit.ly/4as934n.. (📷: Clay Williams)

That’s a wrap on Women’s History Month at YETI! We went big this year, starting the month of celebrations with a coffee hang out where members of the Women’s EAG got to start the day together, building connections and even meeting each other in person for the first time. We quickly followed that up with a panel lunch and learn in partnership with the API EAG, where I got to moderate alongside Dina Canlas Bean and learn more about the experiences of two incredible API leaders at YETI, Hannah Mara and Christine Abuel Pompa. International Women’s Day had a special first-of-its-kind celebration at the YETI Flagship store in Austin, Texas where we got to feature Foxes Bow Whiskey , a women-owned Irish whiskey brand that just launched in Texas. While WHM included celebrations, we also included impactful educational moments. We sent a large number of YETI women to the virtual Texas Conference for Women and held a session discussing how to support women’s mental health. And how did we end the month, you may ask? With a happy hour featuring local women-owned businesses and a giveback opportunity! We brought in amazing food and beverage vendors, and included a crafting station for employees to make friendship bracelets for Girlstart, an organization focused on getting girls into STEM. We also created a gratitude wall, for people to leave notes of gratitude for their coworkers. It’s been a busy month and there’s no way any of it would have gotten done without Lindsay Bixby by my side, the group of WEAG members that helped make it all happen, and the support of YETI!