REI

Behind every data point, graph slope, and quote, there’s a story. We're proud to share the 2023 #REI Co-op Impact Report. Through the collective efforts of our employees, members, communities, and partners, we are achieving all that's cooperatively possible to better society, the environment, and our communities. See how we’re making an impact. #REIemployee #REIBetterTogether #Impact https://www.rei.com/impact

How are you getting outside this weekend? Learn new routes, new ways, and new perspectives with us!   This Saturday, we're thrilled to offer REI classes on us! Ever dreamed of mastering how to pitch a tent, how to filter water from the backcountry, or how to fix a flat tire? Now's your chance! Join our hands-on workshops led by seasoned guides and partners, equipping you for the ultimate #OptOutside experience. Act fast – only 3 days left to secure your spot. We hope to see you out there! 👉 Sign Up here: rei.com/OptOutsideFreeDay   Offer exclusively on June 15, 2024. Space is limited. Offer valid until capacity is reached.

Today, we're reaffirming what #OptOutside means to us and inviting everyone to join. Opt Outside is more than one day or a hashtag — it's a choice we must make every day. Many people feel like their time isn't their own, drifting through life on autopilot as they move unconsciously from work to life's endless "must-dos," only to repeat the cycle. Opt Outside is a reminder to #pause, to #reflect, to #connect, and to #taketimeback. And when you do, as your outdoor co-op, we want to share with you all the possibilities you can unlock when you spend that time outside. So here’s your sign – turn off autopilot and Opt Outside. Need some inspiration? We got you. Check out www.rei.com/opt-outside for ideas, experience, and gear to spend more time outside. We hope to see you out there! #REI #BetterTogether

☝️ For the second year in a row, REI is ranked #1 on #Forbes Best Brands for Social Impact list. This is incredible recognition of our continued work to fight the climate crisis, and advance racial equity, diversity, and inclusion. Major kudos to our employees and co-op community! #BetterTogether #REIemployee #REIbelong #SocialImpact #Inclusion   https://lnkd.in/eyTgdyBS

👏👏👏We're celebrating the passage of the EXPLORE Act in the U.S. House, a first-of-its-kind outdoor recreation package that will strengthen our public lands and increase opportunities for all people to enjoy time outside. This legislation centers investments in outdoor recreation that have been championed by the co-op community for years, including long-distance bike trails, support for military veterans to enjoy our national parks, and the creation of urban parks in historically overlooked communities. #REIBetterTogether 👉 Raise your voice with us and take action: https://lnkd.in/e8ypjvMe

🙋🏻♀️🙋🏼♀️🙋🏾♀️ Throughout the years, #REI has highlighted the accomplishments of women who are trailblazers in the outdoor community. This #WomensHistoryMonth, our Women's Inclusion Network led a series of events including a professional development led discussion moderated by Jennifer Karr-Lee alongside Women Leaders at the co-op Erica (Jenny) Avalos, Laura Peña-Silva, Michelle (Buckman) Kirkpatrick, and Tina Molski on how to leverage transferable skills to help transform your next role, uncover why women generally only apply for jobs where they meet 100% of the listed qualifications, and what women supporting women really looks like.   Across the co-op, there were several meaningful conversations and gatherings that sparked inspiration, self-reflection, and empowerment. These moments help us foster a sense of community and solidarity among our teams, strengthening our commitment to diversity and inclusion in the outdoor industry. ✨Check out a few highlights and cool displays in our stores.   #WHM #REIbelong #REIemployee #REIBetterTogether  Nadia Garcia Fiona Knoster Hava Amsbury Megan Knapp CHRISTA LINDSEY Katherine Campanile Rachael Keown Nika Burns Karlotta Freier

🥰 It’s #FeelGoodFriday and we're soaking up all the warm and heartfelt messages from our members and customers. It’s no secret that the co-op is a different kind of company, and it's all attributed to our amazing employees and #REI community. From buying that first piece of gear to wandering the store on date nights, REI Members shared their love letters with us. Read a few of our member stories from our mailbag. 💌 #FridayFeels #REIBetterTogether #REIemployee https://lnkd.in/eSufVEYJ

Thank you Fast Company for naming #REI as one of the ✨Most Innovative Companies ✨ in the Advertising and Marketing category for 2024! We’re grateful to our teams across the co-op who made this possible through the incredible work they do every day. 🎉 #REIemployee #REIBetterTogether #FCMostInnovative https://lnkd.in/e-XvEivj

#TeamREI, it's #EmployeeAppreciationDay! The co-op is an incredibly special place, and we are grateful for all that you do to make the outdoors accessible to everyone in our communities. Today, we celebrate YOU. Cheers! 🎉 #REIemployee  #REIBetterTogether

✨#BlackHistoryMonth✨ is a time of learning, reflecting, amplifying, connecting and enjoying time outside as a community. Building on #REI's commitment to becoming a fully inclusive, antiracist, multicultural organization, our employees and allies rallied across the co-op to honor the accomplishments of Black historical figures, trailblazers in the outdoor community, and heard inspiring conversations from Black Leaders at the co-op (Alisha McKinney Nicole Bernard Robert Dawson Sean Sampson).   We had a lot of fun celebrating this month, here are a few snapshots.👇🏾 #REIbelong #REIemployee #REIBetterTogether Halimah Smith Jo Nisha Kelly, MBA Michelle Mainor Aashir Atif Sophia Earls Katherine Campanile Nadia Garcia