World Coffee Research

The problems facing coffee producers and coffee businesses are bigger than any single industry or organization can tackle alone. Through its Global Leadership function, WCR works to generate consensus on the most important challenges facing coffee & to mobilize support for research to address these challenges. How does it work? 1️⃣ WCR works with national partners, research institutions, and the global industry to define shared priorities and elevate the most important questions for which research and funding are required. 2️⃣ WCR uses its influence and harnesses the collective power of its member companies around the world to mobilize public and private sector investment toward defined priorities + engage relevant experts to tackle the topic. Read more about our programs and global leadership on our website: https://buff.ly/3Z7o07m

Research in coffee is extremely important to ensure supply for future generations. This week Hanns R. Neumann Stiftung - HRNS Indonesia started collecting samples of the top productive Robusta varieties in South Sumatra. These will be tested by World Coffee Research and the Indonesian Coffee and Cocoa Research Institute (ICCRI).

Supporting research institutions in producing nations is critical for ensuring a diverse and high-quality supply of coffee that supports farmer success. WCR supports national breeding programs in multiple coffee-producing countries to assess their breeding capacity, develop roadmaps for investment and modernization, network with other breeders from within and beyond coffee, and take advantage of global tools developed by WCR and others. Read more about how we do this and the types of support we offer our partners: https://buff.ly/3tP3jlO

"We are a long-time supporter of WCR because this battle for sustainability must be a pre-competitive one. We need to share resources, efforts, and knowledge collectively to make the overall coffee industry more sustainable and continue to compete for the taste of our coffee rather than for the title of ‘most sustainable.'" —Andrea Illy, illycaffé Join 170+ companies worldwide in the battle for a more sustainable future for coffee: https://buff.ly/3YTwyyz

Q: Why should consumers care about agricultural R&D? A: Research is an essential basis for improving the ‘goodness’ of coffee: how good it tastes, how good it is for the planet, and how good it is for people who grow it. Help us ensure the future of your cup. Spread awareness of our work: https://buff.ly/3TAjhuh

Civil Eats recently published an impressive survey of climatic issues weighing on coffee’s future and thus the future of millions of producer families. The article establishes the tension between climate-induced, geographic shifts in land suitable for coffee cultivation and the European Union Deforestation Regulation (which provides no exception for agroforestry). On already unforested land, agroforestry is essential not only to minimize temperature variations and diversify income but also to establish integrated pest management. Tree canopy bolsters biodiversity, an inherent good with the added benefit of introducing predators to persistent pests like the berry borer. The author rightly champions World Coffee Research, whose Innovea Global Coffee Breeding Network recently celebrated 5,000 genetically unique trees planted across 11 sites. This numbers game gives cause for hope that we can develop a resistant varietal with high yield and good cupping attributes. New varietal development and regenerative agronomy are complementary solutions. Implementation at scale will require investment from both roaster-retailers and development organizations to incentivize the transition from conventional means of cultivation. Doing so will preserve diversity of origin and maintain coffee as a stabilizing force for developing economies. https://lnkd.in/gNJTsFzN

Are you keeping up with the future of coffee? Sign up for our monthly newsletter to receive updates on our work—we share news about our progress across the globe and new resources, straight to your inbox! 📧 https://buff.ly/3Xw2Izy

WCR exists to ensure there is a future for coffee. Their work is led by science, data, and expertise—but is sustained by a belief that coffee can be a force for good. —Howard Barwick, Covoya Coffee Interested in building a brighter future for the coffee sector? Join WCR's 170+ member companies around the globe in casting our vision for the future of our favorite crop. Learn more: https://buff.ly/3YTwyyz

Thank you to valued member company JDE Peet's for featuring World Coffee Research in its 2023 Annual Report. According to WCR CEO Dr. Jennifer "Vern" Long, "Coffee agricultural innovation ensures farmers have access to climate-resilient varieties for decades to come. Through shared investment with WCR member companies, JDE Peet's is ensuring that coffee remains a strong business opportunity for farmers around the world." Since 2012, JDE Peet's has invested in World Coffee Research (WCR) to drive innovation in coffee agriculture and secure a more sustainable future for our industry. The challenges facing coffee production are multifaceted and complex, but innovation can create new solutions. Through World Coffee Research, JDE Peet's unleashes the power of plant varieties to urgently secure a diverse and sustainable supply of quality coffee today and for generations to come. Read the full report here:

Access to the right information is critical for advances in the coffee industry. It's essential for coffee farmers, agronomists, scientists, and other professionals to have high-quality tools and resources at their disposal so they can make informed decisions about their day-to-day work. That's why we create open-access manuals, guides, and catalogs to support sustainable coffee agriculture. You can find the following resources and many more on our website: ✔️ Arabica and robusta catalog ✔️ Sensory lexicon ✔️ Robusta grafting guide ✔️ Indonesia and Peru shade catalog ✔️ Good practice guides for nursery management https://buff.ly/3uhFWRB