WOMBO.ai reposted this
I'm super bullish on online-offline-online relationships ✰ An increasing amount of people, especially gen z and younger, are meeting their new friends/ partners online through shared interests ✰ That relationship isn't solidified until they meet in person, either at a self-organized or external event (which is why we see so many brands invest in small and large-scale IRL activations) – that's when it becomes real. ✰ After they interact face to face, their relationship is maintained online by staying in touch and updating each other through a multitude of apps and platforms (I have friends that I purely stay updated on through Strava by seeing their runs!) Tbh it's more more like online-offline-online-offline-online ... but you get the point. I roll my eyes every time I see someone post that "social media is ruining lives!" or "we were better off before Instagram!" That is entirely untrue. Social apps are critical in creating and strengthening new and old relationships. You can't have offline without online and vice versa. --- Last week, we hosted our second Breezi IRL with our community. This is part of our broader efforts to create more online-offline-online experiences for our members. They meet on Breezi. Solidify in person. And develop longer relationships by staying connected on Breezi. Thank you to Talha A. and the team at WOMBO.ai for letting us host in their beautiful space in the heart of Toronto! If you're based in NY, LA or Toronto and would like to come to one of our next events or partner up with us to host, let me know in the comments below :) #communitybuilding