WebMechanix

We went with insights. How do YOU refer to your blog? 🤔

💡 Game-changing insights from a recent podcast featuring Tifenn Dano Kwan, CMO of Amplitude. She shared her discovery of the magic ratio in Product-Led Growth (PLG) - LTV / CAC (Lifetime Value divided by Cost of Acquisition). 🔍 This transformational lens allows you to evaluate the efficiency of your channels and campaigns, bringing you closer to the language of product teams. 🚀 It's a game changer. It redefines how you manage your marketing budget and programs. It's performance-driven and binary. Is your PLG ratio profitable for you or not? 🔄 This shift in perspective changes the role of marketing. It's no longer about just driving awareness or leads. It's about driving profitable customer acquisition. 💼 For current and aspiring CMOs and marketing leaders, this is a pivotal shift. It's time to embrace the power of PLG and the magic ratio. #MarketingLeadership #ProductLedGrowth #PLG #LTVtoCAC #GameChanging #CMOs

Incoming! 📣 We're thrilled to introduce two exceptional individuals who've joined our WebMechanix team this past month! Please join us in giving a warm welcome to Sophia B., our newest Senior Performance Creative Strategist and Nicholas Furnal who is joining us as an SEO Manager! 👏 Your expertise and background align perfectly with what we're seeking to enhance our team's capabilities to reach new peaks! 🚀 We're thrilled to have you join us, and we're excited for the remarkable journey that lies ahead! 📈 #digitalmarketing #creative #SEO

🔥 Hot off the press from a recent podcast interview with Tifenn Dano Kwan CMO at Amplitude, here's a glimpse into the transformative power of data-driven marketing in a self-service model. ⚡When Tifenn joined Dropbox, she discovered a whole new level of accountability as a marketer. No longer just a support and influencer for the sales team, as was the case with companies of the past, Tifenn found herself directly responsible for revenue. 💡 This is the power of product-led growth. Everything happens online in a self-serve model. Your marketing impact is seen in real-time, and every single element of your plan must be meticulously thought through to deliver and generate impact. 💼 For current and aspiring CMOs and marketing leaders, this is a game-changing shift. It requires a new level of digital and numbers-driven acumen. It's not just about sourcing elements to the pipeline and bookings anymore but about directly influencing them. 🚀 Embrace the evolution. Master this multi-dimensional approach, including, of course, product. It's time to flex those marketing muscles in a whole new way. #MarketingLeadership #DataDrivenMarketing #ProductLedGrowth #CMOs #Dropbox #SAP

If TikTok gets banned...then what? 😬 Do you have a vertical video strategy? (Psst...did you know LinkedIn is testing vertical video? 😳) Suppose you've been testing and implementing vertical video #content for your business across other channels like Instagram Reels, YouTube Shorts, or even Snapchat. In that case, you are well positioned for a post-TikTok world. If not, you should start experimenting in that content lane, because someone will fill the TikTok attention gap if access to that app goes away in the US. You don't want to be left behind. #tiktokban #contentstrategy #verticalvideo

What’s the secret to successful B2B marketing? Many helpful touches, over time. To demonstrate, here’s how WebMechanix did this for one CMO: In September 2023, WebMechanix joined a Slack group for CMOs. One of the CMOs (like so many others at the time) had recently lost her job.  We’ll call her “Jessie.” We spoke with the head of the CMO community to explore how we could add more value to CMOs in transition like Jessie. Our conclusion? We started equipping the CMOs with SEO audits for the companies where they were interviewing… A “secret weapon” they could pull out of their proverbial briefcase to wow the hiring manager. Around the same time we started these audits, we published a POV document on Google’s “SGE” update and its impact on SEO. Eventually, we started a series of webinars on the topic. As we continued to produce audits, we began to incorporate SGE-related findings into them to give the CMOs a leg up on the latest shift in SEO. One of the SEO audits we did was for Jessie & a role she was interviewing for. She LOVED it: “Oh my goodness. The analysis is spot on. Thank you. I will put it to good use.” Sadly, she didn’t land the job. But we agreed to keep in touch. The first SGE webinar was a hit, so we scheduled an “update” session which we shared with the CMO community. On that webinar, we got a pleasant surprise. Jessie was in attendance… and she had signed up with the email address of her NEW company! After the webinar, Jessie signed up for another audit, but then reached out privately… “Can we talk about a paid gig? Sooner rather than later?” Two weeks later, we had a signed contract to help Jessie’s company with SEO. Moral of the story? B2B marketing doesn’t work overnight. It’s about building relationships, over time – over multiple channels and touches. And demonstrating your expertise & value each step of the way. But when your marketing is the MOST helpful for your audience, they’ll buy from you when they’re ready. And FAST. Ask yourself… How can we provide MORE value to our market than anyone else? How can we go above and beyond to ensure our potential customers win? When you put that mindset into your marketing, it makes everything else easier.

"The website spoke to everything that we needed." That's the goal, right? 😀 Thanks for the glowing review, Kayla Baines! I know that Dave Brong will be beyond happy when he sees this video. 🤝 We cant wait to see what Amergis Healthcare Staffing does this year! If you're looking for your website, funnel, or ads to grab this kind of stellar review, then check out https://lnkd.in/ef-rgEun. It should speak to everything you need. 😉 Let us know below if you want to speak with our team to help build your vision!

What good is it to your business to use the new tools that have become buzzwords (AI, Machine Learning) if you aren't seeing results...? You'll see more and more companies in the coming months (and years, honestly) loudly sharing their use of "AI" this and "dynamic machine learning" that, but without improvements in the DATA they can collect and use in their marketing...it's all just buzzwords...not sales. When Josh Muskin shares how we feed specific ideal customer data into platforms like Google Ads and even Meta ads on sales calls, heads nod and eyebrows raise! It's THAT data that then get's leveraged by the powerful AI and machine learning from those platforms. If you want to see what it looks like to be using 1st party, REAL data to improve your PPC and Meta ad campaigns, grab some time on Josh's calendar. https://lnkd.in/ezFv4TzZ Let's get your head nodding too!

“Once you have a customer, you have to figure out how to keep them engaged, how to make sure that they're getting the best value and they continue to be your customer.” Jayashree Rajan This week's episode of The Revenue-Driven CMO features a very special guest... Jayashree Rajan, the CMO of Jitterbit! Jayashree shares her insight on how to manage and process your thoughts throughout the day with a skill you can develop called context switching. Jayashree has 20+ years of B2B and B2C marketing and product management experience with tech companies. She also has a tech background, which allows her to understand how to optimize and streamline technology investments to provide a more seamless experience for internal and external customers. Check out the full episode using the link below or find the show wherever you enjoy podcasts, including YouTube! https://lnkd.in/eDZqdsTR #MarketingStrategy #DigitalTransformation #BusinessAutomation

Yes, you can use AI to write your Google ads 🤯! Check out our latest blog post (takes 5 mins to read it) to see not only HOW to use this tool to create Google ads, but you'll also have three prompt examples in the article you can steal! (No worries, your secret is safe with us. 🤫) Shout out to our Senior Marketing Strategist Adam Leech for crafting such a helpful blog post! https://lnkd.in/eS-Q-3CA #AIprompts #googleads #AIforads