UXCam

💡 Understanding benchmarks is crucial for setting realistic goals. Here are benchmarks for average mobile app user retention rates: Media & Entertainment apps: 📅 43% for 30 days 📅 24% for 90 days E-commerce & Retail apps: 📅 37% for 30 days 📅 18% for 90 days Technology apps: 📅 36% for 30 days 📅 18% for 90 days Gaming apps: 📅 27% for 30 days 📅 10% for 90 days How do you measure your retention rate? Start with UXCam, of course!

How to analyze retention effectively. Look at your retention analysis in 5 key areas: 1. Sharpen Your User Segmentation Understanding your users is crucial. So, segment wisely: • Identify key user groups based on behavior. • Use demographic data to refine your segments. • Focus on high-value users to maximize impact. 2. Sharpen Your Data Collection Accurate data is the foundation of good analysis: • Use UXCam to track user interactions. • Ensure data integrity by regular audits. • Collect both quantitative and qualitative data for a comprehensive view. 3. Sharpen Your Retention Metrics Choose the right metrics to measure: • Monitor user retention rate. • Track churn rate to identify drop-off points. • Use cohort analysis to understand user behavior over time. • Measure Customer Lifetime Value for long-term insights. 4. Sharpen Your User Experience A great user experience drives retention: • Identify pain points through user feedback. • Optimize onboarding processes. • Ensure seamless navigation and usability. • Personalize user experiences based on behavior. 5. Sharpen Your Actionable Insights Turn data into action: • Use UXCam's retention analytics to inform decisions. • Develop targeted retention strategies. • Implement A/B testing to refine approaches. • Regularly review and adjust strategies based on performance. There you have it - 5 key areas to sharpen your retention analysis. Retention analysis is essential for growth. Understanding and improving retention will lead to a more engaged and loyal user base. Analyze effectively, and you will see the results.

Opportunity trees can change your discovery process forever. Use them to avoid tunnel vision. - Visualize different paths. - See the bigger picture. - Keep all options open. Learn more about it in our academy!

Your mobile app "works" better with rewards. (here's a trick that boosts engagement + keeps users happy) Rewards should be part of your UX. In other words... You don't need fancy features to keep users hooked. Here's our (tried and tested) 3-step formula: 1. Clear Rewards: Simple and visible ↳ Ex. Show progress bars or badges ↳ Include a clear goal 2. Timely Rewards: Instant gratification ↳ Reward after key actions ↳ This keeps users coming back for more 3. Meaningful Rewards: Make users feel valuable ↳ Repeat rewards after users made an effort ↳ This is where users feel truly valued Engage like a pro → Retain like a master

🔥 NEW: UXCam, a leading user experience analytics tool, now integrates with Survicate! Connect Survicate with UXCam to: 🎯 Identify improvement areas in your mobile app. 🔍 Understand the reasons behind user sentiments about your brand or app. 📊 Optimize audience targeting based on refined insights. Connect the integration and improve your mobile app by combining user insights from Survicate surveys with behavioral data from UXCam. #integration #uxcam #mobileapp

At the end of last year, I had the pleasure of engaging in a conversation with the UX Cam team to lend a hand in crafting the Mobile App Product Management Certification: https://lnkd.in/g9CRMDxx The course is now live and completely free! Here's a glimpse of what you can expect: - Understand how to make a successful mobile app product - Apply the Shape Up framework to prioritize effectively - Use the Opportunity Tree to discover new features for your mobile app - Know how to handle app stores and ship updates fast - Create actionable reports that win the trust of stakeholders Dive in and revel in the journey! Thank you Jonas Kurzwega and team for getting me involved :-)

🔥 Heatmaps are excellent for the quick evaluation of individual screens. 💡 In a nutshell, heatmaps answer the question: What are users doing? Read our guide on mobile app heatmaps ⬇

Data analysis has many hidden pitfalls 😱 ➡ Watch the video to discover which mistakes lead to misleading results.

📈 Abandonment before key conversions is common across all app industries: - 85% of all mobile shoppers abandon their carts at the checkout stage - 63% of customers abandon digital bank onboarding - 36% is the average abandonment rate for language learning apps. This guide will help you understand what mobile conversion is, how to set up and analyze a conversion funnel, and how you can optimize your app.

🐶 So we got a dog... Oh, we also have a new video on YouTube. 10 years ago, would you have transferred 50K to another account via smartphone? Probably not. In our latest video, you'll learn 7 tips on creating a mobile banking experience that earns the trust of today's banking customers: https://lnkd.in/ewbGfuRC IF YOU DON'T work in Fintech or Product, but you are a human being who does like puppies, see how Barney, UXCam's Chief Barketing Officer, can sleep through anything