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Are you a game-changer in HCP / Patient CX? Do you have a unique story to share the broader pharma CX and digital community? Get in touh regarding speaking and participation opportunities at the TED-styled 2024 Pharma CX Marketing Summit (29-30 October, 2024 - Hilton Philadelphia @ Penn's Landing). If unfamiliar, Pharma CX is healthcare marketing's leading "TED-styled" digital engagement Summit which connects 100's of senior pharma marketers, creative agencies and digital / tech companies who service HCP and patient communities. https://lnkd.in/ei5KPCDY

#Amorphous formulations continue to be reliant on as an important strategy in drug development, especially when dealing with compounds that have poor water #solubility and #bioavailability. The can enhance the solubility and dissolution rate of the active pharmaceutical ingredient (API), facilitating better absorption in the body and making them suitable for preclinical studies. Techniques for creating amorphous formulations include #SprayDrying, #HotMeltExtrusion (HME) and Solvent Evaporation. By overcoming solubility challenges, they enable more effective preclinical studies and pave the way for successful drug development. You can access Sugandha Saboo's (AstraZeneca) talk on Enabling Preclinical Studies via Amorphous Formulation Approaches from 2023's Summit here: https://lnkd.in/ecUhq89x If interested to learn about 2024's dual 2024 Controlled & Modified Drug Release & Global Drug Bioavailability Enhancement Summit now only 2 weeks away in Princeton, NJ), program topics and focus can be viewed here: https://lnkd.in/gJ7zC938

We are hosting 2024 Controlled & Modified Drug Release Summit later this month in Princeton, NJ. Join our group if this sounds of interest or you might be planning to attend (both in person and virtual options).

Attending the 2024 Controlled & Modified Drug Release / Bioavailability Enhancement Summits later this month (25-26 June) at the Hyatt Regency in Princeton, NJ? We have a wonderful program with some fantastic speakers and topics. Many thanks in advance to Joe Della Rocca, Aruna Railkar, Ph.D, PMP, Prajwal Thool, Seth Forster, Zafar Iqbal, PhD, RPh, MBA, Yongqian (Kelly) Zhang, Kellyn M. (Patros) Zagaja, Ph.D., Jim Baxter, Robert Wenslow, Firouz Asgarzadeh, Vivek Gupta, Mikhail Murashov, Siddharth (Sid) Kesharwani, M.S., Ph.D., Liliana Miinea, Indrajit Ghosh, Ph.D., MBA, Ketan Patel, Erica Schlesinger, Dipy Vasa, Ryan Pelis, Anand Ubhe, Girish Nihalani and Sophia Desaro for kindly joining us to present and share expertise this June. Special thanks to 2024 Summit sponsors and exhibitors: Crystal Pharmatech, Glatt Group, Serán BioScience, The Lubrizol Corporation, Quotient Sciences and Evonik. Planning or interested to attend later this month? You can save $200 off your registration with promocode LUBRIZOL200 & 3-for2 group packs available. https://lnkd.in/gJ7zC938

Podcasting continues to become an increasingly important medium in healthcare whilst bridging the gap between complex medical information and the general public. From a patient and HCP engagement perspective, a compelling podcast strategy can help audience engagement through: - Education and Awareness: An effective way to disseminate information about various health topics - Accessibility: Easily consumed on the go, making them a convenient way for busy healthcare professionals and patients to access information - Patient Engagement: Insights into specific conditions, treatment options, and wellness tips helping patients feel more informed and involved in their healthcare decisions - Community Building: Providing platform for shared experiences, support, and discussion, fostering a supportive environment - Innovation and Trends: Practices, emerging trends, and new technologies in healthcare, helping professionals and organizations stay informed of advances - Advocacy and Policy: Addressing important policy issues, advocate for changes, and informing listeners policymakers about critical healthcare challenges and potential solutions From a marketing strategy standpoint, there are many things to consider when designing and undertaking a successful podcast strategy for your branded / unbranded / corp teams. A wonderful discussion focused around navigating these options was lead by Chad Parizman (The Power of Podcasting to Drive Omnichannel Engagement) and featured Erica Santiago and Bryant Powell, M.B.A. at the recent 2024 BioPharma eMarketing Summit. Catch the session here: https://lnkd.in/e_zrrDaH If this area interests you further or are interested to be part of the 2024 Pharma CX Marketing Summit in late October (Philadelphia, PA), please do get in touch with us or visit: https://lnkd.in/ei5KPCDY #PharmaCX2024 #customerexperience #HCPengagement #CX #healthcarepodcast #Biopharma2024

Physician burnout is a significant issue in the healthcare industry however marketers, particularly those working within Pharma, can play a crucial role in addressing and alleviating burnout through several strategies including: - Simplifying Information and Workflows - Streamlined communication / efficient tools and resources - Promoting wellness and support programs - Awareness campaigns / positive messaging - Facilitating peer connections and community building - Educational content and continuing medical education (CME): Accessible education & skill development - Advocacy and policy support: Advocacy campaigns & collaborative efforts - Recognizing and rewarding physicians: Recognition programs & feedback mechanisms Implementing strategies along these lines, marketers can play a pivotal role in reducing physician burnout and enhancing the overall well-being of healthcare providers. With an emphasis on building trust and empathy. This improves patient care and outcomes, making it a vital area for focused marketing efforts. A good summary of this type of approach is shared from Robert Heller (President & COO of Heller Agency) at the 2023 Pharma CX Marketing Summit. Rob's talk (From Trust Crisis to Relational Engagement: A New Blueprint for Pharma's Digital CX) detailing valuable concepts and takeaways can be shared here: https://lnkd.in/eNpWcVCn If this area interests you further or are interested to be part of the 2024 Pharma CX Marketing Summit in late October (Philadelphia, PA), please do get in touch with us or visit: https://lnkd.in/ei5KPCDY #PharmaCX2024 #customerexperience #HCPengagement #CX

Planning to join us in 3 weeks time at the Hyatt Regency Princeton (Princeton, NJ) for the dual 2024 Controlled & Modified Drug Release & Global Drug Bioavailability Enhancement Summit - June 25-26? Program sessions include: - Selection of Modified Drug Release Technologies Based on API Preferences with Joe Della Rocca of Merck - How To Accelerate Drug Product Optimization: Integrated Program Delivery Using Translational Pharmaceutics with Aruna Railkar, Ph.D, PMP of Quotient Sciences - Percolation Behavior in an Immediate Release Tablet Dosage Form with Prajwal Thool of Genentech - Long-Acting Implant Product Development: Opportunities and Challenges with Seth Forster at Merck - Deconstructing Annealing Phenomena in MR Lipid Multiparticulates with Kellyn M. (Patros) Zagaja, Ph.D. of Pfizer - Co-Excipient Strategies for Controlled Release Formulations with Jim Baxter of The Lubrizol Corporation - Scaling Up Oral Modified Release Drug Delivery Process for Maximum Impact with Firouz Asgarzadeh of OSD Pharmaceutical Solutions LLC - Using PBPK Modeling for Risk Assessment in Drug Product Development with Siddharth (Sid) Kesharwani, M.S., Ph.D. of Sanofi - High Dose Subcutaneous Delivery: Roadmap from Pre-clinical to Launch with Indrajit Ghosh, Ph.D., MBA of Bristol Myers Squibb - Strategies for ASD Formulation Development with Erica Schlesinger at Serán BioScience - Cellular Model of the Oral Lymphatic Absorption Pathway with Ryan Pelis of Novartis - Topical Ophthalmic Drug Delivery: Insights from Marketed Products with Anand Ubhe of AbbVie and many many more.. Full program details here: https://lnkd.in/eNHi_7Q6 Interested or planning to attend? Save $200 off your ticket with promocode LUBRIZOL200 & 3-for2 group packs available. Hope to see you all there!

As #omnichannel, AI and customer needs evolve, so does the role of the Pharma marketer in an agile sense. Understanding the experiences of launch journeys provides vital insights into what transpired from both successes and failures. Agile marketing can be especially useful in the pharmaceutical industry, where it can help speed up innovation, reduce time to market, and increase operational efficiency within marketing teams. Check out Monica Tai's (Johnson & Johnson) talk around the establishing a culture of #agility to become more #customercentric and some of the important lessons learned from this way of thinking. https://lnkd.in/eK73mTf7 If this area interests you further or are interested to be part of the 2024 Pharma CX Marketing Summit in late October (Philadelphia, PA), please do get in touch with us or visit https://lnkd.in/ei5KPCDY #PharmaCX2024

The growth in long-acting injectables reflects a broader trend toward more convenient and effective treatment options across various medical specialties - including psychiatry, pain management and contraception. However, challenges remain, including the development of formulations with optimal pharmacokinetics, patient acceptance of injectable treatments, and cost considerations. Here is a nice overview of design and biopharmaceutics opportunities for long acting injectable drug products from Pratik Saha at GlaxoSmithKline - shared during the 2023 Controlled & Modified Drug Release Summit in Princeton. https://lnkd.in/eTcv6fzf If interested to learn about 2024's dual 2024 Controlled & Modified Drug Release & Global Drug Bioavailability Enhancement Summit now only 3 weeks away in Princeton, NJ), program topics and focus can be viewed here: https://lnkd.in/gJ7zC938

In 3 weeks time, the 2024 Controlled & Modified Drug Release / Global Drug Bioavailability Enhancement Summit returns to te Hyatt Regency, Princeton, NJ. and we would love to have you join us.  Benefit from 25+ expert sessions and learn many new product development strategies, formulation approaches, delivery technologies in just 2 days. 2024’s Summit themes include: - High Dose Subcutaneous Delivery: Roadmap from Pre-clinical to Launch - How To Accelerate Drug Product Optimization: Integrated Program Delivery - - Using Translational Pharmaceutics - Percolation Behavior in an Immediate Release Tablet Dosage Form - Long-Acting Implant Product Development - The competences and Intricacies of Fluid Bed Technologies - Formulation of LAI: Understanding what Attributes Control Injectibility - The Impact of Excipient Selection on Modified Release Profiles - Co-Excipient Strategies for Controlled Release Formulations - Oral Delivery of Peptides: Challenges and Opportunities - Advancing Oral Modified Delivery for Rare Diseases via Lipid Based formulations - Streamlining SC Biologics Drug Development - Using PBPK Modeling for Risk Assessment in Drug Product Development - Efficient New Tools for Solubility Enhancement and Lifecycle Management - High Dose Subcutaneous Delivery: Roadmap from Pre-clinical to Launch - Translational Formulation Approaches for the Oral Delivery of eRo5/bRo5 - Molecules - Strategies for ASD Formulation Development - Leveraging Melt-Spray-Congeal Microspheres as a Versatile, Patient-centric Oral Multiparticulate Platform - Cellular Model of the Oral Lymphatic Absorption Pathway - Topical Ophthalmic Drug Delivery: Insights from Marketed Products - And much more. Speakers include Merck, Sanofi, Pfizer, Genentech, AbbVie, The Lubrizol Corporation, Glatt Group, Quotient Sciences, Bristol Myers Squibb, Serán BioScience, Novartis, Crystal Pharmatech, St. John's University, Teva Pharmaceuticals and many more. Planning to attend? It's not too late to save 15% on your ticket with promo code LISPKR15. Full Summit details here: https://lnkd.in/gJ7zC938