The RealReal

Today, we are proud to announce that The RealReal has achieved positive adjusted EBITDA and positive free cash flow in Q4 2023, marking a first since our IPO. We also reported strong full-year 2023 financial results exceeding the mid-point of our guidance. We've made significant shifts across all aspects of our business; from refocusing on our core consignment business to overhauling our commission structure, to revamping our approach to sales and marketing. As we look ahead, we will continue to leverage our data to keep innovating, grow our core consign business and other supply channels such as drop-ship, remain focused on exceptional, luxury service for our customers, and continue to identify efficiencies through automation. Thank you to our TRR team for these incredible results. Read more here: https://lnkd.in/e92yxkqy

Today marks the unveiling of our thought-provoking exhibit in the heart of NYC's Canal Street — a location synonymous with counterfeit culture. Running from June 13th to early September, this installation poses the question "what's real?" by encouraging viewers to look beyond the superficial in considering and qualifying authenticity. Since 2011, The RealReal has been a leader in combating counterfeit items. Through continuous investments in expert training and proprietary technology, we've removed approximately 250,000 fraudulent items from the market. We're proud to continue these efforts and fulfill our mission of extending the life cycle of luxury goods. Join the conversation about how to discern “what’s real”! Thank you to The New York Times for covering our pop-up and helping to ignite the conversation: https://lnkd.in/g7BwZQzN

We are thrilled to welcome our 2024 summer interns to The RealReal! This talented group of students brings fresh perspectives, innovative ideas, and a passion for learning that we can’t wait to see in action. Over the next eight weeks, they’ll work virtually and on-site to gain REAL-world experience, contribute to impactful projects, and learn from some of our best leaders.  We are so excited to have you and can’t wait to see what you accomplish! 

Embrace the spirit of Pride Month with us as we spotlight the remarkable individuals within our LGBTQ+ community at The RealReal. Our PRIDE Employee Resource Group members embody the essence of authenticity, which is ingrained in our DNA. At TRR, we cultivate a culture of belonging where every voice is valued. Join us in celebrating Robert Maliszewski, Jalen Dickerson, Austin Albro, and Rachel Collins this week as they contribute to our diverse and vibrant community and share their thoughts on what pride means to them.

The RealReal is proud to celebrate Pride Month by honoring the contributions, history, and resilience of the LGBTQIA+ community.  We are committed to creating an inclusive workplace where everyone feels valued and empowered to be their most authentic selves. Throughout June, we are excited to embrace this year’s Pride Month theme: “Reflect. Empower. Unite” through inclusive and educational events in partnership with our Pride Employee Resource Group (ERG). Happy Pride Month!

Exciting news! The RealReal is officially back in the Windy City!  This month, we opened our newest store in Chicago at 📍66 E. Walton Street. Come visit us and explore the latest arrivals, meet our expert team, and discover the joy of sustainable shopping and luxury resale.  Big thank you to our TRR team for bringing this to life!

Last week at our Soho location, we relaunched Real Talks – a conversation on fashion, and its muses, across the decades. Moderated by our own Kristen Naiman, Chief Creative Officer, the panel featured an inspiring discussion between actress and ‘80s icon Molly Ringwald, Interview Magazine’s Mel Ottenberg, and Harper's Bazaar’s Lynette Nylander. Thank you to everyone who joined us for a memorable celebration of fashion and its timeless influence.

Thank you to The RealReal's Asian Pacific American (APA) Employee Resource Group (ERG) for their programming over the last few weeks. In celebration of Asian American, Native Hawaiian, and Pacific Islander Heritage (AANHPI) Month, the group provided educational background on members of the Asian diaspora within fashion, media, leadership, and the community, which truly encompassed their mission to ‘Rise Up + Learn.’ This week, APA’s co-chair, Jolina Wang, had the opportunity to sit with Chief Marketing Officer, Sri Batchu, for an insightful and enlightening conversation exploring his journey from consulting to the C-Suite, navigating imposter syndrome, and the importance of identifying your vision. Conversations like this continue to amplify our commitment to creating a diverse, equitable, and inclusive environment where all voices are heard, respected, and valued.

Introducing Real Friends: Our new Consignor Referral Program! Designed to spread the word about sustainable fashion, when an existing consignor refers a new consignor they both may be eligible to receive $100 in site credit. Let's make a difference together! Join our community of Real Friends, working together to build a more sustainable and inclusive future for fashion. Learn more here: https://lnkd.in/eYwyqE2H

This Earth Day, The RealReal is proud to reaffirm our commitment to sustainability and the circular economy! Every day, our teams make a positive impact by keeping well-made items out of landfills, reducing waste, and lowering emissions. We prioritize efforts around educating on the real impact of resale using our first-of-its-kind sustainability calculator, advancing environmental advocacy in our daily operations, and other important initiatives like upcycling programs, partnerships, and more. Starting today through April 30th, we're excited to launch a special in-store initiative to support our nonprofit partner, Conservation International. By consigning your luxury items at any of our 12 retail locations, you'll have the opportunity to donate your commission to benefit this non-profit dedicated to protecting oceans and forests.  By conserving nature, they're ensuring the well-being of humanity and the planet as a whole — let's work together to build a better future! 🌎 💚🌊🌳