Tarte Cosmetics

Tarte Cosmetics

Personal Care Product Manufacturing

New York, NY 339,417 followers

high-performance natural beauty 🌻 cruelty free 🙅 parabens, gluten, mineral oil

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About us

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Over 20 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & further extended their philosophy of “good-for-you glamour” by launching sister brands Awake by tarte™ & sugar rush™. tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 70 countries worldwide! But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief & women’s & children’s health initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Website
http://tartecosmetics.com
Industry
Personal Care Product Manufacturing
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2000

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Updates

  • Tarte Cosmetics reposted this

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    Obsess

    13,312 followers

    All aboard! As Tarte Cosmetics marks its 25th anniversary, Maureen Kelly, the CEO & Founder, is celebrating by taking tarte™ on a global, year-long kindness tour featuring activations in 25 cities to give back to the communities that have helped make tarte™ what it is today. Continuing the kindness and charitable outreach ingrained in tarte’s DNA since 1999, the kindness tour features special surprise-and-delight, charity-driven activations focused on giving back to local communities across the globe. "In the world of beauty, it's not just about looking good; it's about feeling good and doing good. Our 25-city Kindness Tour is a testament to the power of positivity and giving back to the communities that have embraced us for a quarter of a century,” said Maureen Kelly, CEO & Founder of tarte™.   For those unable to attend the tour in person, tarte has launched the tarte Kindness Tour Virtual Trolley! Consider it a digital pass to tarte’s kindness tour, allowing tartelettes everywhere to participate as the brand marks 25 years of female-founded, cruelty-free formulas infused with good-for-you ingredients and kindness.   This immersive virtual experience lets you try on some of your favorite tarte products (virtually, of course), play interactive games to earn rewards, and get insider info on upcoming tour stops. The tarte Kindness Tour Virtual Trolley also enables teachers to create wishlists for school supplies, and offers an exclusive 40% discount to all teachers, military personnel, and medical professionals.   “Teachers are the original influencers & are truly shaping the minds of tomorrow- they deserve to be pampered & empowered! I personally donated over $50,000 by clearing teachers’ wishlists - I wanted to make sure we could make a positive change to as many teachers as possible,” said Maureen Kelly, tarte™ CEO & Founder.   To date, the tarte Kindness Tour has visited eight locations and donated over $1 million in in-kind donations to local communities, while also supporting female-founded businesses. Additional stops in major cities will be announced throughout the year, many based on crowd-sourced suggestions. Keep an eye on Maureen Kelly’s social media, @itsmaureenkelly, for all the exciting updates! Join us as we blend kindness with beauty on this remarkable journey! #tarteKindnessTour Experience here: https://lnkd.in/eBDPB4_y

  • Tarte Cosmetics reposted this

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    Maude Okrah Hunter

    DE&I Platform For Beauty, Media and Fashion | Bringing More Beauty Diversity Into TV, Film & Editorial | Providing Inclusive Education & Talent

    Thrilled to share an incredible Coachella experience, powered by Tarte Cosmetics, alongside beauty professionals from the BBR community! They skillfully prepared guests of all skin tones for the festival’s vibrant energy and warmth. Celebrating diversity and beauty under the Coachella sun!

  • View organization page for Tarte Cosmetics, graphic
    Tarte Cosmetics

    339,417 followers

    Highlighting the brilliance of our industry's leaders at the 2024 CEW Achiever Awards Luncheon! 🌟 Among the esteemed honorees is Penny Coy of Ulta Beauty, a friend and avid supporter of tarte, & esteemed educator Virginia Bonofiglio of the Fashion Institute of Technology, whose passion & commitment shine bright. Congratulations Penny, Virginia & all recipients, your impact resonates deeply. Here's to all the extraordinary individuals shaping our industry's future with passion & dedication! 💜 #CEWAwards

  • Tarte Cosmetics reposted this

    View profile for Candace Craig Bulishak, graphic
    Candace Craig Bulishak

    My heart is full after getting to share some of "my world" with my world! Tarte HQ was transformed for Take Your Child to Work Day & it did not disappoint! From sneaker painting to bracelet making, to a custom lip station & mini makeovers, all the future tartelettes had an unforgettable day. It was so inspiring to see the team come together to create this experience for everyone to share! Here's to more moments of joy, learning & togetherness! 💜 Tarte Cosmetics

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