Sensor Tower

Did you know OSCAR MAYER FOODS increased their US ad spend 10x on Pinterest starting on June 16th, with significant increases in Facebook (+400%), Instagram (+440%), and TikTok (900%), leading up to July 4th? That’s all. We just wanted to be frank. Wishing all of our US team, customers, and friends a Happy Independence Day! #digitalinsights #4thofjuly #independenceday #hotdogs #competitiveinsights

Can one person move markets? For the week of May 13th, it appears the answer is yes. Keith Gill, the infamous GameStop trader re-emerged on social media causing another frenzy in the stock as our data shows US Robinhood app users registered 11% more sessions on Reddit, Inc. that week, then the average Reddit user. In fact, for the US retail trading cohort, average sessions and time spent per user increased an average of 29% and 30% WoW respectively, for that week. What does this meme…or, mean? Only time will tell. But, we hope you bought the dip. Want more insights on Robinhood, the retail trading cohort or parental monitoring app Life360, check out our report: https://bit.ly/3VQ8lIm #financeapps #mobileinsights #competitiveinsights

As the game publisher Voodoo is set to acquire BeReal. a little devout magic might actually be needed to resurrect the once popular social media app. With soaring MAUs in ’22, engagement has significantly declined the last year with daily time spent and sessions down -6% and -14% YoY, respectively. However, BeReal’s percentage of power users (those who open the app 15+ times/month) eclipses it’s peers with +54% in May vs. Snap Inc. (+52%), Reddit, Inc. (33%), and Pinterest (21%). But, will the power play be enough? Want more insights on where BeReal stands amongst its top competitors? Check out our report: https://bit.ly/3zm8onT #socialapps #competitiveinsights #mobileinsights #mergersandacquisitions

This isn’t game theory, this is game data. Have you downloaded our State of AAA Game Advertising Report yet? What were the biggest PC/Console game releases in 2023? Our report digs into: 🕹️ What channels the top games advertised on 📲 Digital and mobile strategies 🔠 Creative messaging 🤝 Prominent partnerships 🔗 Who took advantage of co-branding opportunities ➡️ And more… Theories are for those who don’t have insights. Download the report here: https://bit.ly/3VJfRon #Gaming #GamingInsights #GamingApps #MobileInsights #DigitalInsights #CompetitiveInsights

Our Summer shopping and retail blog has been added to your cart, and it’s time to check out. With mainstays like Amazon, Temu, and SHEIN topping the list, we dove into digital advertising and mobile strategies for the top shopping and retail brands, including a look at the grocery store subcategory ‘24 YTD. Everyone’s gotta eat, right? Get insights on: 🛍️ Top shopping advertiser’s digital spend v. impressions 📊 Channel strategy 🖼️ Creative messaging 📱 Mobile app downloads and DAU ➡️ And more… But what about the consumer? Our Audience Insights details where the Shopaholic persona (those who frequently open online shopping apps) are seeing ad impressions, what apps they use, advertiser exposure, and what additional personas they identify with, to help you better target your audience and identify new audiences. You can put your credit card away, this one’s on the house. Check out the blog here: https://bit.ly/45JjGP7 #ShoppingAndRetail #ShoppingApps #CompetitiveInsights #DigitalAdvertising #MobileApps #Shopaholics Chewy Walmart Kroger Thrive Market Publix Super Markets Whole Foods Market Sprouts Farmers Market Nike eBay BuzzFeed Five Below

There may not be sand and surf, but if you're going to be at MAD//FEST in London next week, stopping by our Beach Hut #9 is a must. Our team is excited to chat about everything digital advertising, including one of our newest products, Audience Insights. Gain better visibility into your existing, competitor, and potential new audiences. Where are they exposed to ads - TikTok, Facebook, Pinterest, LinkedIn? What apps are they opening most frequently? We can help you connect to your audiences better, and find new audiences you haven't been targeting. And, while you're getting insights into our insights, grab a drink on us. Stop by and say hello, or if you'd like to schedule some time with our team in advance, click the link: https://bit.ly/3xxHQQ0 We can't wait to talk with you! #MadFest2024 #DigitalInsights #DigitalAdvertising

Meta apps are having a moment with Instagram Facebook WhatsApp and #WhatsAppForBusiness ranking in the top 10 worldwide, by global downloads in Q1 '24. And if we're giving honorable mentions, Threads and #FacebookMessenger hit #11 and #12, respectively. Want to know the top apps across all geographies, along with insights into consumer spend, digital advertising and retail media? Check out our Q1 Digital Market Index Report here: https://bit.ly/3KY1ibN #MobileApps #DigitalInsights #CompetitiveIntelligence #RetailMedia

May showers bring Spring flowers – and our latest May Research Roundup – or so the saying goes? All we know is these 7 top insights reports have bloomed, and are ripe for the picking. Check out reports on: ✈️ How European Airlines are Winning the Skies w/ Ad and Mobile Strategies 📱 Our Sensor Tower Social Media scoop featuring Meta, Snap Inc., TikTok, and Twitter 🛒 A Monday Mobile Memo on The Home Depot, Walmart and the CPG Category 🍺 Alcoholic Beverage Advertising Trends 🚗 Uber and Lyft Product Acceleration 💰 How Grindr is driving Revenue 💻 Utilizing Website Data to Gauge Travel Performance amidst Peak Demand Season No water or sunlight is needed. Simply download, read and see how our market-leading insights can freshen up your digital advertising and mobile app strategies. Download our Research Roundup here: https://bit.ly/4crS2IE #ResearchRoundup #DigitalInsights #CompetitiveIntelligence

Pride doesn’t simply extend to our work. This month holds special meaning as we recognize our LGBTQ+ community and team members. Diversity and unique individual qualities greatly contribute to our culture, perspectives, and value in what we do. Thank you to all on our team who are their authentic selves, and who make us better for it. #PrideMonth #BetterTogether

How are you measuring the effectiveness of your Retail Media? Are you tracking your competitors omnichannel campaigns? Our April Retail Media Wrap is out, and as far as Target is concerned, they're hitting the bullseye on TikTok. In fact, the social network has emerged as their largest source of impressions, surpassing onsite display, which was their top channel the last two years. Want visibility into onsite and offsite Retail Media? Our Retail Media Insights can help you hit your - wait for it - Target. Want to learn more? We're at Cannes Lions International Festival of Creativity this week and we'd love to talk about our Retail Media Insights, and all of our digital advertising insights that can help you make smarter digital marketing decisions. Click here to schedule a meeting with our team: https://bit.ly/3Xobthj #CannesLions2024 #RetailMedia #RetailMediaNetworks #DigitalInsights #CompetitiveIntelligence