Sendoso

Sendoso

Software Development

San Francisco, California 42,820 followers

A Sendoso sending strategy delivers better performance, better results and a more human marketing experience.

About us

Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Offering more than corporate gifts, Sendoso is a complete sending strategy. It's trackable, it’s measurable, it’s scalable and it offers a better marketing ROI. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by the world's leading businesses including Fortune 100 and 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.

Website
https://sendoso.com
Industry
Software Development
Company size
201-500 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2016
Specialties
Account-Based Marketing, ABM, B2B Marketing, B2B Sales, Gifting, Direct Mail, eGifts, Handwritten notes, Marketing Automation, Sales Automation, Marketing Technology, and Sales Enablement

Locations

Employees at Sendoso

Updates

  • View organization page for Sendoso, graphic

    42,820 followers

    🎉 We are proud to announce SmartSend, our new AI-enhanced gifting recommendation engine! 🎉   Sending the perfect gift just got a whole lot easier with the introduction of SmartSend, the single best gift recommendation engine that exists in the world today. SmartSend makes it easier than ever to find and send thoughtful, personalized gifts and messages without knowing your recipient. We’re using the largest gifting dataset in the space to power AI to build the most intelligent gift recommendation engine in the world, backed by 10M+ gifts sent, 100K+ senders and counting. Learn more from our Head of Product, Cody Farmer, here: https://lnkd.in/g67uiZjY

    SmartSend: First Look

    https://www.youtube.com/

  • Sendoso reposted this

    View profile for Cody Farmer, graphic

    Head of Product at Sendoso

    Building tech is hard. Building tech with physical fulfillment attached to it is 10x harder. Sendoso's biggest competitive moat has often been the biggest challenge - owning the warehouse and owning the fulfillment process from start to finish versus our competitors who use third-party logistics for everything. This has been a huge lesson for me in my career. If you want competitive moats, you have to commit to it and solve the challenges. I think over the last year we've seen the biggest rewards for sticking to it and it's starting to yield the results we knew we'd eventually see. Our warehouse processing SLA's are right around 1 day for most orders, and our overall quality and accuracy has improved significantly. This has given us the freedom to start to expand use cases, and in the last year we've taken on event management for our customers - from bulk sending swag to managing the actual booth materials. We've had our challenges with launching this process, but we've found success and will continue to improve on it. Next week, we'll be entering beta phase with our in-app event management flow. Major shoutouts to Simone Federici, Kale Miller, Waqas Ali, Hamza Azhar, Muaaz Tehami and Muhammad Abubakar for the work on this. I'm excited to improve the process around this and continue to expand our moat. #EventSending #Swag #FieldMarketing

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  • Sendoso reposted this

    View profile for Austin Sandmeyer 🔥🎁, graphic

    Dedicated Marketer | Revenue Lover | @Sendoso

    Want to close 8% more business? 🎁 👇 👇 👇 Build relationships that matter with people - > don't force them down some "hacky" process. 👇 👇

    View profile for Kacie Jenkins, graphic

    SVP Marketing at Sendoso | Former Sourcegraph, early Fastly (took them public), and Roku

    How many times in the last week has your team asked if anyone has strong connections to someone at a target account? We marketers get cocky and think we can force people down certain paths or push them faster, “hack” their process — but that’s not how people work. The buying journey is all about relationships. Period. Think about what creates the most friction at every stage of a deal cycle — most of it comes down to forging relationships with the right people in a buying committee. We buy from people we like, trust and respect. To accelerate a deal, GTM teams have to build trust and connect on a human level. Most marketing and sales struggles are related to pipeline and deals getting “stuck.” A potential buyer attends an event, registers for a webinar, clicks on a few ads, comments on some LI posts, responds to an emails, takes a meeting … and then things get stuck and we don’t know how to encourage them to take a next step with us. What’s the most impactful action you can take with: 🎁 all of the booth scans and attendee lists from your events? 🎁 all of the registrants for your amazing webinars on Sequel.io ? 🎁 all of the deals lost in last 9 months or delayed by a competitor? 🎁 the myriad 1st, 2nd, 3rd party signals that tell you it’s a great time to connect and create momentum with in-market buyers? When customer champions change jobs and get promoted, how are you acting on the UserGems 💎 signals to acknowledge them and stay connected? How do you encourage MQLs through the next many steps of the buying cycle and nudge qualified opportunities across the line? In our buyer journey, one direct mail touchpoint = an 8% opportunity conversion rate lift. 🚀 It’s a more powerful pipeline progression touchpoint than an ad, an email, a field event. It’s a pipeline progression strategy that actually works. As AI becomes more prevalent and people use it to summarize emails and help with research, human connection points will become even more powerful. Our team and our customers are using creative direct gifting to boost email response rates, LI connection request acceptance rates, event and webinar attendance, meetings booked, opportunity conversion and win rates. Lindsay Lightheart was just recognized at Arctic Wolf for generating $200M in pipeline and $4M in new ARR through delightful direct mail campaigns. 🔥 Connecting with a thoughtful, memorable (non-transactional!) gift/custom branded experience is one of the best ways to cut through the bs and forge deeper relationships that drive momentum across every touchpoint in your customer journey. Do you know which touchpoints in your buyer journey carry the most weight? If you’re not using direct gifting as part of your marketing strategy in 2024, you’re leaving $ on the table.

  • Sendoso reposted this

    View profile for Paige Jackson, graphic

    Gifting Enthusiast @ Sendoso | ABM Certified, Sales was my start

    Something about me - I can't figure out a tip without counting on my fingers but I LOVE data 📈 I've been working with Kris Rudeegraap on a project we're both pretty fired up about! We’re on a mission to collect data to understand what people actually want when it comes to corporate swag so we can help you create send experiences that drive results AND delight your recipients! We've already polled hundreds of full-time employees in North America and Europe, across 18 industries and 8 departments and the results are 🔥🔥 I’ll be sharing the results next week with 🎁 Marcus Southern, M.Ed. in a Masterclass: Ditch the Forgettable Freebees - Data Driven Insights for Unforgettable Campaigns. Register to Join Us! But wait, there’s more! This project is just heating up, so we’d love to hear from YOU and what you think about swag when it comes to corporate gifting. Participate in our survey so we can help the right gifts hit your doorstep - and if you’re interested we’ll send you the results of the survey too! Link for our survey in the comments!

    Masterclass: Ditch the Forgettable Freebees - Data Driven Insights for Unforgettable Campaigns

    Masterclass: Ditch the Forgettable Freebees - Data Driven Insights for Unforgettable Campaigns

    sendoso.com

  • Sendoso reposted this

    View profile for Kacie Jenkins, graphic

    SVP Marketing at Sendoso | Former Sourcegraph, early Fastly (took them public), and Roku

    How many times in the last week has your team asked if anyone has strong connections to someone at a target account? We marketers get cocky and think we can force people down certain paths or push them faster, “hack” their process — but that’s not how people work. The buying journey is all about relationships. Period. Think about what creates the most friction at every stage of a deal cycle — most of it comes down to forging relationships with the right people in a buying committee. We buy from people we like, trust and respect. To accelerate a deal, GTM teams have to build trust and connect on a human level. Most marketing and sales struggles are related to pipeline and deals getting “stuck.” A potential buyer attends an event, registers for a webinar, clicks on a few ads, comments on some LI posts, responds to an emails, takes a meeting … and then things get stuck and we don’t know how to encourage them to take a next step with us. What’s the most impactful action you can take with: 🎁 all of the booth scans and attendee lists from your events? 🎁 all of the registrants for your amazing webinars on Sequel.io ? 🎁 all of the deals lost in last 9 months or delayed by a competitor? 🎁 the myriad 1st, 2nd, 3rd party signals that tell you it’s a great time to connect and create momentum with in-market buyers? When customer champions change jobs and get promoted, how are you acting on the UserGems 💎 signals to acknowledge them and stay connected? How do you encourage MQLs through the next many steps of the buying cycle and nudge qualified opportunities across the line? In our buyer journey, one direct mail touchpoint = an 8% opportunity conversion rate lift. 🚀 It’s a more powerful pipeline progression touchpoint than an ad, an email, a field event. It’s a pipeline progression strategy that actually works. As AI becomes more prevalent and people use it to summarize emails and help with research, human connection points will become even more powerful. Our team and our customers are using creative direct gifting to boost email response rates, LI connection request acceptance rates, event and webinar attendance, meetings booked, opportunity conversion and win rates. Lindsay Lightheart was just recognized at Arctic Wolf for generating $200M in pipeline and $4M in new ARR through delightful direct mail campaigns. 🔥 Connecting with a thoughtful, memorable (non-transactional!) gift/custom branded experience is one of the best ways to cut through the bs and forge deeper relationships that drive momentum across every touchpoint in your customer journey. Do you know which touchpoints in your buyer journey carry the most weight? If you’re not using direct gifting as part of your marketing strategy in 2024, you’re leaving $ on the table.

  • Sendoso reposted this

    View profile for Mia Bostic, graphic

    sales makes the world go around! 🌎👩🏾💻 || business development || savvy social seller 📲 || event marketing || demand generation || ENFP || life path number 5 || chats about cpg, retail & tech || plant-based 🌱

    Attn B2B SaaS companies! 📢📢 Let your #BDRs and #SDRs be creative in their outreach! Increasingly it is taking more and more touches, average is 8 to 25 to secure a qualified opportunity with a potential customer! I've found that being curious and creative goes a long way in helping to land opportunities along with having a good market fit and a product that helps your ICP! 🟣 Let them seem videos with Loom, Vidyard or at scale with Sendspark ✨ ⚪️ Develop a targeted, personalized gifting strategy with something like Sendoso 🟢 Let them send Voicenotes to prospects that have connected with them on LinkedIn 🟡 Let them be themselves and leverage their unique personalities! 👯 Creativity, targeting and persona based prospecting is what's going to really enable Outbound Prospectors to stand out from the crowd! Do you have any personalization prospecting tips that have worked for you? Share below! ⬇ ⬇ Happy Prospecting! 😁 #salesdevelopment #businessdevelopment #b2bsales #outboundsales #techsales

  • View organization page for Sendoso, graphic

    42,820 followers

    One of our AEs, Junior Lartey 🎁, is back with a tip for super low-lift but impactful gifting! 👇 Junior suggests to go to your call-recording tool & search these keywords ⬇️ - 🏖️ vacation - 🍾 anniversary - 🤵🏾♂️ wedding - 🎂 birthday - 🤒 sick - 🤰🏽 maternity leave He's sent a $15 'bucket' of aloe vera to someone going to Miami ☀️ He's sent a $42 'champagne for 2' kit to someone who got married 💍 He's sent a $50 Target gift card for someone leaving work early to pick up presents for their niece's birthday. 🎁 Have you tried this out? Tell us what fun gifts you've sent post-demo! 👀 #sales #ae #gifting #deals

  • View organization page for Sendoso, graphic

    42,820 followers

    Introducing Campaign Details - the new way to manage and check in on the success of your gifting campaigns. Rather than hopping back and forth between your CRM or Marketing automation tool to measure the success of your campaign - check it out in one central location. We'll share: - how much you've spent 💰 - how many gifts are sent 🎁 - who your top senders are 🏆 - how much return you're seeing with campaigns 📈 - what your recipients are saying about the gifts they're receiving 🧡 - and also give you a place to manage your active Party Links 🎉 all in one spot. Check it out today & learn more about Sendoso here: bit.ly/3X4lSP0

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