RSW/US

We released our 2024 New Year Outlook Report back in January, and it was our most downloaded report to date.   We appreciated all the comments and feedback on the helpful nature of it, and we thought a follow-up here at the halfway point of the year would provide you with a snapshot of where your fellow agencies, and importantly, marketers stand.   Specifically, we need your help to get that data, and this brief survey will only take 3 minutes.   You can take it here: https://lnkd.in/g8da6bKz   We'll tabulate the answers from your fellow agencies and marketers and send you the resulting report on expectations for marketing spend, business performance, and overall reactions to the first half of the year, and the rest of the year, in about 4 weeks.   Thanks for your help!

🚀 LinkedIn Live Session: Proven Business Development Strategies for Small and Mid-Sized Agencies 🚀 Join us for an insightful LinkedIn Live session with Lee McKnight Jr., VP of Sales, and Mark Sneider, Founder/CEO of RSW/US, as they delve into the current state of new business development for ad agencies. They'll talk about why 2023 was challenging for many agencies, what 2024 has shown us so far, and how to tackle the back half of the year. ✨ Key topics include: ✨ ✅ The critical steps to formulating a manageable and effective business development plan. ✅ The importance of targeted outreach and diversifying your approach across multiple platforms. ✅ Leveraging technology to enhance your efforts and drive success. ✅ Real-world examples and actionable strategies to avoid common pitfalls. Whether you're struggling to secure new business or looking to optimize your current strategies, this session will provide an initial framework and practical tips to help you gain more traction. 📅 Date: Thursday, 5/30 ⏰ Time: 12 pm EST 📢 Register Now!

In this episode of Marketer’s Edge, Mark Sneider talks financial services firms marketing with Mark Cohen, Senior Vice President, Marketing Manager of Advisory Services for Mesirow. If your ad agency focuses on financial services firms marketing, you should watch this episode of Marketer’s Edge.

From Episode 11 of our Cut To The Chase ad agency/PR firm interview series, Lee McKnight Jr asks Cheryl (an avid boxer), "Would you Rather . . . step into the ring with 1974 Muhammad Ali, or answer an RFP? " Tough decision. Watch the full interview here: https://lnkd.in/gQjeDYky #leadgeneration #businessdevelopment #prfirms #RFP

In this episode of Marketer’s Edge, Mark Sneider talks AI Activation for Video Advertising and AI technology companies with Cory Treffiletti, Chief Marketing Officer for Rembrand.    If your ad agency focuses on AI Activation for Advertising and/or AI technology, you should watch this episode of Marketer’s Edge.  (Link in 1st comment.) #AIVideoAdvertising #AIMarketing #businessdevelopment

Our President, Mark Sneider, is speaking to ad agency members of the MCAN network today in Charleston, SC. Thanks to Gary W. Miller and MCAN executive director, Jonathan Lee!

In this 3 Takeaways, we dissect pivotal strategies for fostering new business opportunities within agencies, inspired by Julia Doria's recent keynote address at our 2024 Virtual Business Development Conference.   We tackle identifying the precise audience for your agency's offerings, the rationale behind selectively accepting projects aligned with your agency's USP, and the imperative of remaining receptive to longer-term opportunities. (Link in the 1st comment) #businessdevelopment #leadgen #adagencies

In this episode of Marketer’s Edge Mark Sneider talks 501c3 nonprofits with Kathryn Blume, Managing Director at Hyperbaric Vermont. If your ad agency focuses on nonprofits or 501c3 nonprofits, you should watch this episode. (Link to the episode in first comment.) #nonprofits #adagencies #businessdevelopment

Our latest episode of Cut To The Chase is live with Cheryl Bame, principal and founder of Bame Public Relations in LA. Cheryl and her team focus exclusively on PR for legal firms, so this will be a helpful episode if you're considering a more niche approach for your agency or firm. We get into the struggle for boutique firms to create ongoing content, how specialization has given her the authority to speak at conferences and webinars, and how boxing, yes boxing, impacts her life. Thanks for a great interview, Cheryl! (Link in the first comment) #prfirms #lawfirms #businessdevelopment

In this short clip from our 2024 Agency New Business Virtual Conference, Alyssa Lahham, Global Marketing Director at Slalom, talks 3 things agencies have done that completely win her and her team over. #adagencies #marketing #businessdevelopment