Last year, Americans spent more time watching streaming services than traditional TV for the first time, indicating a major shift in viewer habits and opportunities for advertisers. As the market adapts, Amazon and Walmart are joining Netflix as the new "Big Three" in streaming, leveraging their robust data capabilities to transform the advertising landscape. With the annual upfront negotiations on the horizon, it's crucial for marketers to revise their strategies now. Our very own Group Director Danny Weisman decided to write a column recommending to 1. Secure early deals 2. Focus on long-term ad strategies around these dominant players 3. Prepare for a new era of complex analytics akin to those seen in social and search advertising Interested in hearing more? Check out the MediaPost article below. #NoblePeople #MediaAgency #Media #Marketing #Streaming #MediaStrategy #TVStrategy #TVBuying
Noble People
Advertising Services
New York, NY 5,445 followers
We are a creative media agency.
About us
Noble People is a media agency. The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science. While marketers are often forced to choose between data or creativity, we recognize they need both. Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity. We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces. We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.
- Website
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http://noblepeople.co/
External link for Noble People
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Media strategy, Business analytics, Digital strategy, Media buying, Budget setting, Brand strategy, Social media strategy and buying, Broadcast TV, OTT, Out of home, Performance media, Local activations, Media negotiations, Creative media tactics, Communications strategy, Data analytics, and Full funnel
Locations
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Primary
Get directions
96 Morton St
Floor 3
New York, NY 10014, US
Employees at Noble People
Updates
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We are back with this month's Three Things, our takes on the current and ever-evolving media landscape. Keep reading for insights on the declining usership of Reddit and its implications for brand advertising, how Pinterest is leveraging AI to personalize the user experience, and how brands can boost campaign success by tapping into die-hard fandoms through collaborative projects—all in an effort to help make you a little more informed than others. #mediaagency #media #marketing #creativemedia #reddit #pinterest #fandom #threethings #noblepeople
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We’re #hiring. Know anyone who might be interested? Are you a strategic thinker with a passion for media and innovation? We are seeking a dynamic Media Director to lead media planning and innovation while driving exceptional results for our clients. #mediaagency #creativemedia #marketing #mediadirector #NYC #openroles #nowhiring
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Last week, Rebecca Sharon, our Group Account Director, spoke at the Mirren Live 2024 conference. She discussed how we implement AI in our projects, demonstrating the practical ways we integrate this technology. We're proud of her contribution and our ongoing efforts to advance in the field of AI. #mediaagency #noblepeople #AI #Mirren2024 #media #innovation
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We are pleased to announce officially that Noble People has been named the Agency of Record for Marco's Pizza! We're beyond excited to be working closely with Marco's dynamic leadership team! If you haven't seen our new campaign in collaboration with our creative agency partner BarkelyOKRP, click here to check it out! https://lnkd.in/dn5fGphf #pizza #butwait #pepperoni #campaignlaunch #media #mediaagency
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It's my great pleasure to officially share our Marco's Pizza partnership news! We're honored to be arm-in-arm with the marketing and leadership team as we take on the category with vigor!
Marco's Pizza Names Noble People as Media Agency of Record | LBBOnline
lbbonline.com
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Now that the solar eclipse is over, we can all move onto more pressing matters...like Three Things. This month's hot takes on the media landscape features new opportunities in video and—believe it or not—a way to grab Gen Z's attention on Facebook. Yes, Facebook. #NoblePeople #MediaAgency #NYC #Media #Marketing #AgencyLife #ThreeThings
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How do ideas "Go viral" "Build fame" or "Generate excitement"? Listen in to Group Media Director Danny Weisman as he explains the dynamics that influence how ideas spread and unpacks the framework for brands who want to do exactly that. #noblepeople #marketing #media #mediaagency #aweismanonceread
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In this episode of Stefan Says Check This Out, Senior Creative Strategist Stefan Toussaint has returned to tell us about his favorite subculture-turned-mainstream, anime. Tune in to learn about the growth of anime, its various extensions in culture today, and how avid anime fans are unique media consumers. #noblepeople #marketing #media #mediaagency #stefansayscheckthisout
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Did you know it's Genius Day? To celebrate, the tastytrade team (who may or may not have gotten a little starstruck working with a NYT-renowned puzzle maker) have whipped up a genius-level challenge for you mere mortals. Think you have what it takes? Head over to https://lnkd.in/eikRjZyV and crack the code! May the odds (and options) be ever in your favor.
Happy Genius Day
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