KWG

We are excited to see two new faces around the office this week! Narklie Gervil joins us in the role of Programmatic Strategist and Leon Chang as Programmatic Supervisor. Welcome to Team KWG! #kwg #communicationsagency #measurablydeeperconnections

Congrats to our partners at Ocean Spray on the launch of the new Just Add Cran™ campaign. We’re excited to reach consumers with this new Masterbrand platform across many media touchpoints to ensure they know just how much joy the cranberry can bring to life every day. #kwg #communicationsagency #measurablydeeperconnections

After attending the past month's #Newfronts and #Upfronts, it is true that what's old is new again when it comes to video and the way publishers tout and sell its benefits. What's not old? Marketers' ability to strategically identify and reach valuable consumer audiences, in premium and interactive environments, with the ability to optimize and understand performance with more ease than before. #kwg #communicationsagency #measurablydeeperconnections

BOOST®Nutrition was looking strong last week as KWG joined Nestlé Health Science, Edible, Inc, a Daniel J. Edelman Holdings Company and Reach Agency at the very first #BOOSTCamp in New York City. @swimdara hosted a muscle-building workout designed for 50+ adults and attended by press, influencers and invited guests. The energy was infectious as we learned about the importance of protein for sustained muscle health and were treated to some post-workout protein goodies and plenty of BOOST! #kwg #communicationsagency #measurablydeeperconnections

Amid all the #Upfront presentations this week, KWG shifted gears to hear from industry leaders at IAB Tech Lab's “Save Money. Drive Results. Be Home By 6” conference. Content focused on IAB Tech Lab’s standards and insights that impact agencies and their brands, along with some heated debates. During the “This Ain’t Your Grandma’s Cookie” session, Chief Connectivity and Ecosystem Officer of LiveRamp, Travis Clinger said “More than 92% of online consumers are connected to an authenticated ID” and therefore, cookies are essentially already phased out. A sentiment not held by his fellow panelists, Eli Heath, Head of Identity at Lotame and Caitlin Borgman, Chief Commercial Officer of ID5 and who added her own position that authentication doesn’t always equal consented, highlighting an additional layer brands and agencies must consider with the cookieless future on the horizon.  While we’ve seen alternative, better ID solutions thrive in performance and in scale, to sustain we must ensure privacy compliance, transparency, and interoperability for the long term. #kwg #communicationsagency #measurablydeeperconnections

Reflecting on a great series of #Newfronts2024 presentations focused on video in the digital space, notably Google, Meta and TikTok. From CTV partnerships to impact driving short-form, the #Newfronts and #Upfronts are likely to continue to see overlap this year. We are excited to see what this week brings. #kwg #communicationsagency #measurablydeeperconnections  

We're #hiring a new Supervisor, Paid Social in New York, New York. Apply today or share this post with your network.

We're #hiring a new Supervisor, Programmatic in New York City Metropolitan Area. Apply today or share this post with your network.

Celebrating employee milestones is our favorite thing to post about. So grateful for every moment you've been a KWGer. #kwg #communicationsagency #measurablydeeperconnections

KWG is proud to announce we've been welcomed into CHPA. The Consumer Healthcare Products Association (CHPA) is the leading voice fighting to ensure that Americans have access to over-the-counter (OTC) medications, dietary supplements, and consumer medical devices they can count on to be reliable, save money and time, and deliver new and better ways to get and stay healthy.  KWG aligns with CHPA and our member colleagues on the collective mission to empower self-care by preserving and expanding choice and availability of trusted consumer healthcare products. #kwg #communicationsagency #measurablydeeperconnections