Exciting news! We have been honored with the Digiday Award for Most Engaged Community of the Year! KCL was awarded as a publisher that has most consistently achieved high audience engagement and a strong sense of community. This accolade is a testament to the movement we've created, driven by trust and the value our readers find in our amazing community. A huge thank you to the entire KCL team, whose unwavering dedication has truly set us apart amid a record number of entries. Your hard work does not go unnoticed! We owe a big part of this success to our incredible partners. Thanks to your trust in us to share your stories and deals, we've been able to make a real impact. Thanks to everyone who's been a part of this journey. Here’s to continuing our mission and achieving even more together! #DigidayAwards #Innovation #Community #IndustryLeaders https://lnkd.in/gXkNV9uS
The Krazy Coupon Lady
Media Production
Boise, Idaho 3,434 followers
Helping brands amplify their offers to savvy, purchase-ready shoppers
About us
The Krazy Coupon Lady (KCL) is a female-founder-owned media company on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. Our teams of shopping experts curate and hand-test nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox. It's like having that one friend who always knows the best deals, guiding you on what to buy and where to find it, all through expertly curated content. Beyond discounts, KCL is trusted for its smart shopping strategies, time-saving tips, and opportunities to earn rewards. KCL helps CPG brands engage with savvy shoppers across moments of consideration, research, and purchase. Top brands like Unilever, P&G, and Kimberly-Clark trust us to amplify their offers and share their brand stories with highly engaged and purchase ready shoppers. Whether targeting a nationwide audience or specific retailers, KCL offers strategic planning, authentic content, and flawless execution across various tactics to foster meaningful connections with potential buyers and convert them into loyal customers. This holistic approach empowers brands to build a sustainable growth engine and generate demand seamlessly across the entire spectrum of influence, from awareness to sales- all within a single, powerful platform. KCL takes great pride in it majority female executive team, its commitment to the local Boise, ID refugee population through our charitable organization (yes, we use coupons for good!), and its fully remote organization that offers some pretty cool benefits, including fully paid employee health care, 401k and match, family planning stipends, and sabbaticals, among other perks.
- Website
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https://thekrazycouponlady.com
External link for The Krazy Coupon Lady
- Industry
- Media Production
- Company size
- 51-200 employees
- Headquarters
- Boise, Idaho
- Type
- Partnership
- Founded
- 2009
- Specialties
- Online Media, Advertising, Coupons, Deals, Money Saving Hacks, CPG, Couponing, Savings, Digital Marketing, Marketing, CPG, Ecommerce, Content Marketing, Retail, Retail Media, Online Deals, Shopper Marketing, Brand Marketing, and Consumer Marketing
Locations
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Primary
1120 S Rackham Way
Suite 300
Boise, Idaho 83642, US
Employees at The Krazy Coupon Lady
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Travis Moats
Senior Engineering Manager, Web
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Maya Mirt
Blowin' Shit Up at The Krazy Coupon Lady | CPG & Retail Sales Leader | Spreader of Positive Vibes | Proud CHIEF, NextUp Member and DEIB Advocate
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Angie Bouwma
Manager, Account Management
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Kathleen Donohue
Sales and Marketing | Marketing Strategy | Partner Relationship Expert | Revenue Generator | Digital Media | Content Strategy
Updates
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Next week at Brand Innovators hosted by Church & Dwight Co., Inc., our very own Kelly McKay will team up with Sabrina Sierant from Mondelēz International to discuss defining and delivering value, getting the most out of influencer content, and how to connect with GenZ in fresh ways. If you’re around, we’d love to have you join us!
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Omnichannel shopping experiences are a major trend in CPG marketing in 2024! Consumers want connected shopping experiences. Learn how omnichannel marketing delivers and outperforms other approaches! 🏪🚶 #omnichannel #omnichannelmarketing #cpgmarketing #cpg
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The BEST part of our day at Digital Grocery Summit was spending the evening with some of the most incredible people we get to call friends. Thank you for joining us Andrew Klein, Aisha Naik, Janie Fineis, Ryan Haynes, Kimberly Kelly Mauldin and Hannah Pompeo from Kimberly-Clark, Lisa Blizzard from The Krusteaz Company, Tracy Slinkman from Arc Worldwide, Margaret (Daisy) Gosson from Lactalis Group, Haley Hendel from Kraft Heinz, Lauren Silver from Monster Energy, Molly Powers, Kelly McKay, Vanessa H. from The Krazy Coupon Lady.
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Shobha Kansal from Kraft Heinz delivered an insightful session on brand loyalty, price, and convenience in the path to purchase. She highlighted how using data on past behavior can serve shoppers the right content and emphasized the growing momentum of frozen foods across generations. Elevating convenience and omni engagement were key takeaways to drive category growth.
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It was such a treat to listen to Todd Jacobs from Ahold Delhaize, Aslı Karacula from Unilever, Jordan Eddy from Sam's Club and Paige Singer from Jackson Family Wines, give an under the hood look at what goes into successful retailer and brand relationships.
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Multiple Today Show segments this week feature the expertise of our Krazy Coupon Lady team on Memorial Day sales. From what to buy to how to shop smart, NBC News Today trusts KCL for the best tips. Check out the full segment with Vicky Nguyen here!
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We had such a great time at the KCL roundtable discussion breakfast during the Digital Grocery Summit! Loved the company and the great conversations. Huge thanks to all that joined us! Caryn Scaduto and Lauren Ortiz, M.S. from Ahold Delhaize, Jill Pavlovich from Albertsons Companies, Katia Colston from Central Garden & Pet, Florian Schropp from Doehler Group, Luis Araten-Castillo from Essity, Zack Melvin from Harvest Group, Kennedy Walker from Litehouse Inc., Kacy Raffe from Molson Coors Beverage Company, Imteaz Ahamed from Reckitt, Brianna Buckley and Coco Kyriopoulos from Rich Products Corporation, Hal Kenety from Spangler Candy, Alexis Gorman (Peck) and Haley Hendel from Kraft Heinz, Tracy Slinkman from Arc Worldwide, Jennifer Ring and Summer Beale from Heartland Food Products Group, Janie Fineis and Katrina Vanacora from Kimberly-Clark, Irina Pelphrey from Albertsons Companies and Aslı Karacula from Unilever.
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It was so great to hear Splenda's rockstar Jennifer Ring's speak at Shopper Marketing Summit yesterday. Jennifer delved into how to build a well-organized team and foster collaboration for omni-channel success, plus shared tips on improving relationships with major retailers and platforms. Thank you Jen for considering KCL as a key partner to Splenda's success!