Google for Startups

The #1 question I got from the audience when speaking on a branding panel last week: what to be weary of / prepared for if you’re looking to build the design 🎨 for your brand from scratch? My top tips for #founders and #earlystage #startups are below. 1) Stop it with too many cooks 👨🏼🍳 in the kitchen. This is not a project for your entire team - it’s brand and/or marketing, product, and the founders (maybe not all the founders, but just the one that manages marketing or comms). Marketing can seem like a shiny fun object, but when you involve too many people who are not key stakeholders, it becomes a mess. This annoys me so much I could talk about it for days. Stay focused. 2) Careful of overpriced 💵 design firms. They may give you a fancy brand book, without firmed up deliverables that you can actually push live. They may deliver a custom font, but did you know that probably negatively impacts your app’s loading time? And that custom color - does it look the same when you print it on physical merchandise? 3) Meaning: when writing a brief, make sure that each side knows what to expect. You don’t just want a new brand, you probably also want tangible deliverables like key pages of your website, designs for your social profiles, UI/UX and much more. The more specific the better - meaning you should also include how many iterations your want to be able to ask for when it comes to each item. 4) Not sure what to put in a brief? You’re a founder with no branding experience? Cool, you’re like most founders I know. That doesn’t give you the excuse to not become informed. 💡 Ask people to coffee, network, consult with pros. 5) Know this can’t be done overnight. 😅 A smart branding project can take 6 months to a year. It includes speaking to your target audience. 6) When your new brand is signed, sealed and delivered, who in-house is going to see it through? Product design and brand design are two entirely different functions - don't forget that. 7) Lastly, as a founder, you need to have Big CEO Energy (BCE). Meaning - make decisions, and do it quickly, so your brand gets off the ground before competitors come and eat your lunch. --- Faye NewMoo lool ventures Faireez inc. Wix Headline Media Google for Startups Lena Young Daphna Miller Mike Bargman Marta Mozes Natasha Anne M. Ori Fingerer

From detecting heart failure to diversifying clinical trials, these pioneering startups are at the forefront of the AI healthcare revolution. Learn more about the 24 companies from across EMEA selected for the latest Growth Academy: AI for Health cohort – and how they’re using using Google AI to improve health outcomes and transform lives around the world. https://goo.gle/3X7kKKe

A lot of founders I've spoken to second-guess themselves. Especially, first-time founders. Because startup myths and misconceptions can cloud their path and judgment. These are some of the top myths I believed and attempt to debunk even now: Myth #1: You Need To Raise Money Instead of waiting to raise, connect with your customers, validate their needs, and try to sell ASAP. It's not about the cash; it's about solving real problems. Myth #2: You Won’t Have A Work-Life Balance Burnout isn't a badge of honor. Find your balance, manage your energy, and prioritize what matters in and out of your work. You are your top priority! Myth #3: You Need To Be An “Expert” Imposter syndrome is real, but expertise is earned through lived experiences. A learner-first mindset builds trust and adds value + authenticity to your journey. Myth #4: You Are Not "Young/Old" Enough Ask Google the right age to start a company and you'll get all kinds of answers. Execution matters most. Don't try to fit into a cookie-cutter recipe of a founder. Myth #5: You Need A Unique Idea Originality is overrated. Instead of getting fixated on the competition, execute better, faster, cheaper, or niche down to stand out. Define your USP as you go. Chasing unrealistic narratives is confusing, exhausting, and unproductive. It distracts you from leaping forward. Every company's reality is different. There is NO gold, platinum, or diamond standard to get started. What other startup myths would you add to the list? #entrepreneurship #founders #pr #startups

You won’t want to miss this! Register today to join Tom Frantzen, Sales Enablement Manager, and Mike Thomas, Business Development Manager at NVIDIA for a deep dive into multi-modal generative AI. Learn more about the session below 👇

Therapists should spend their time on patients, not paperwork – especially when they’re working with kids. Discover how Hafeezah Muhammad and Backpack Healthcare use AI to scale access to pediatric and family mental healthcare by reducing average admin time from 45 minutes to 10 seconds. #MentalHealthAwarenessMonth #AcceleratedWithGoogle

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Founders building with AI: what advice would you add?

Tune into an exclusive Startup School class with Stanimira Vlaeva, Senior Developer Advocate at MongoDB, to learn how to enhance your chatbot with real-time data. Learn more about this immersive course below 👇

⏰ Only a few days left to register for Startup School: Gen AI! Join our experts from Google, Google Cloud, NVIDIA, and MongoDB to learn how to build a chatbot from scratch. Find more details about the 4-week, immersive course below 👇