ExchangeWire

59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media. https://lnkd.in/e4fTRr8F #AdTech #Brands #RetaileMedia #WalledGardens

Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers.  https://lnkd.in/efEXHdTF #Advertiser #Campaign #Content #Creative

In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.  They discuss the UN secretary general’s calls to ban fossil fuel ads, Silicon Valley’s uproar over an AI safety bill in California, and TikTok’s attempt to provide reliable and authoritative information in the run-up to the UK general election.  https://lnkd.in/eSyFGv8W #Advertiing #Regulation #TikTok #Environmental #Sutainability

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and fragmented supply paths. Recent Pixalate research found that 17% of SCOs failed verification, and those SCOs had a likely 32% higher IVT rate. https://lnkd.in/e8umAqcM #Frau #PreBid #SupplyChain #ProductLaunch

ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode of the MadTech Podcast Special, Raj looks at the power of branded content, the joy of good cross-platform content, and how audiences can 'marinade' in quality long-form content. Raj and John discuss: • How does branded content compare to traditional advertising?  • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a short-form world https://lnkd.in/e_EW7jjE #BrandSafety #BrandSuitability #Content

World Cup 2014 ad “Winner Stays” is the most exciting Nike Football ad of all time. That’s according to new research from global creative effectiveness platform DAIVID 🦩, which ahead of EURO 2024 has used its advanced content testing platform – which measures the emotions people feel while watching ads – to identify the most exhilarating soccer campaigns from the iconic sports brand.  https://lnkd.in/edAwWBJS #AdTech #Advertising #Brands

Great Place To Work US and Fortune magazine have honoured Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, as one of this year’s Best Workplaces in New York.  https://lnkd.in/e-y98giX #BestPlaceToWork #Personalisation #AdServing #People

Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, a global leader in ad security. A key focus of this partnership is prioritising transparency and privacy while preventing low-quality and malicious ads. https://lnkd.in/eYyFRpCS #AdBlocking #AdFraud #Partnership #Transparency

Equativ the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale.  https://lnkd.in/ech92fpN #Merger ##AdTech #Media #Omnichannel

Taboola, a global leader in powering recommendations for the open web, announced results from a study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. https://lnkd.in/e8twsa4h #Advertiser #Cookies #Cookieless #Research