Deutsch NY latest campaign for Dr. Praeger's proves that wisdom doesn’t just come with age; Nuggets of Wisdom, which launched today, serves up Little Veggies Bites to the brand’s youngest and cutest fans while they offer up some wise life advice that is not to be missed #newworkalert
About us
Fully Integrated Advertising and Media Agency based in New York City. We've been delivering bold Ideas that transform brands since 1969.
- Website
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http://deutschny.com
External link for Deutsch NY
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 1969
- Specialties
- Account Management, Account Planning, Creative Development, Data Strategy, Design, Digital, Direct Marketing, Experiential/Events Marketing, Integrated Production, Media Planning and Buying, Promotions, Public Relations, Social Media, Search, and Technology
Locations
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Primary
Get directions
387 Park Avenue South
New York, NY 10016, US
Updates
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The DNY team proudly supported Live Out Loud’s 23rd Trailblazer Gala last night. Live Out Loud is a New York based non-profit that works to create safe, inclusive, and affirming educational environments for LGBTQ+ youth nationwide, and DNY has been honored to work with them for over 13 years. Pictured: Val DiFebo Tori PopinkoLindsey MoyIgnacio [Iggy] Hervas Orlando Nicot Tyler J. Helms
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About last week…It was an amazing night celebrating our friend Marc Pritchard and six others as they were inducted into the AAF’s Advertising Hall of Fame. Added bonus of catching up with former DNY employees, 👀 at you Sarah!. (Deutsch NY CEO Val DiFebo, P&G CMO Marc Pritchard and Meta’s Sarah Snyder Lyons)
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Great article, Ad Age, on the influencer/TikTok efforts of Deutsch NY's most recent brand campaign for Band-Aid. By leveraging that iconic TV jingle and partnering with some familiar faces these are sure to make for the perfect nostalgic moment. #bandaid
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Have you seen our latest work for @SimpleMills? Their snacks leave you salivating for more and they are made with what? Carrot fiber? Watermelon seed flour? Cashew butter? #whatthesnack #newworkalert
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Our new client, BAND-AID Brand, has been making it “all better” for over 100 years and clearly has sticking power. DNY's latest campaign rejuvenates the memorable brand jingle, using real-life situations that call for a BAND-AID - that sticks tight to you so you can get back to enjoying everyday life. As the saying goes....You’re stuck on BAND-AID Brand, because BAND-AID’s stuck on you.
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🎶 I am stuck on BAND-AID Brand ‘cause BAND-AID’s stuck on me 🎶 Developed nearly 50 years ago in collaboration with Barry Manilow, the BAND-AID Brand jingle is one of the most recognizable assets that the brand owns. Hearing the song triggers nostalgia for most consumers, reminding them how they felt healed and cared for by Band-Aid brand in the past. Check DNY's latest work that breathes new life into this memorable jingle for this legendary brand.
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Excited to share more about a new type of independence with our same hustle and tenacity! Read more about our next chapter with Attivo in this piece from MediaPost https://lnkd.in/eEw3PUC7 Hill Holliday
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Deutsch NY reposted this
Bravo MullenLowe Global and Deutsch NY for bringing this to life.
🚨New Work Alert🚨 2023 has brought us the extremely tiny handbag trend. Ever wondered what celebs carry on these trendy micro handbags? #Knorr might finally has the answer to that. Introducing, from ‘The House Of K’: THE BOUILLON BAG. A fashion item perfectly crafted to carry a single Knorr stock cube. Add some flavour to your outfit. This season(ing). #KnorrBouillonBag #KnorrMiniBag Vamooooooo!!!! Cool work from MullenLowe Global MullenLowe UK Deutsch NY Jose Miguel Sokoloff Nicky Bullard Alan Bell Rebecca Morris Sherneur Coutinho Jonny Gadd Denis Camargo Tarik Bedevi Maria Singh Unilever Robbert de Vreede Frank Haresnape Niek de Rooij Valerie Morfitis Nicky Neerscholten Gina Kiroff Jenna Dowd Jena Sussman Mariangela Capolupo Anna Ferrari Melissa Passeri Samira Ansari MyTran Dang Jeff Good Irda Ariani Tahir Jeremy Gelade Claire Hollands Hannah Scott Lisa Winter Tom Martin-Jones
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New work 👀 As part of the global campaign activation for Cetaphil x New York Fashion Week 2024, we created a stunning NYC-themed travel set and branded swags. Killer team at Deutsch NY: Joyce Shi Melatan Riden Megan Penmann Shannon Murphy Allison Navon Jay Choyce Tibbitts Cary Arberg and shout out to our production team for bringing this idea to life Miriam Franklin Jeanette Luis Matthew Onorato ✨ #Cetaphil #NYFW2024 #GlobalCampaignActivation
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