B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register now: https://bit.ly/453OaLi #ItsYourFault #B2BMarketing #B2BSales
Demandbase
Software Development
San Francisco, CA 58,616 followers
Follow Demandbase for the latest news, updates and B2B go-to-market insights.
About us
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?
- Website
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https://www.demandbase.com/
External link for Demandbase
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2005
- Specialties
- marketing, account-based marketing, B2B marketing, B2B sales, company-targeted advertising, web analytics, web optimization, targeting, personalization, web personalization, account-based advertising, display advertising, b2b programmatic advertising, b2b go-to-market, account-based experience, multi-channel orchestration, attribution, predictive analytics, sales insights, account intelligence, account identification, intent data, technographics, B2B contact data, firmographics, B2B data, sales intelligence, sales insights, and account-based analytics
Products
Demandbase One
Account-Based Marketing (ABM) Software
Demandbase One is the Smarter GTM™ suite that will have you running circles around your competition! Accelerate your go-to-market with the one platform for orchestrating — and automating — seamless buyer journeys. The Demandbase One platform is built around the richest, most reliable Account Intelligence to help your teams spot opportunities earlier, engage more intelligently, and close deals faster. Demandbase One gives you everything you need in one complete GTM package. Or build at your own pace with solutions for account-based experience (ABX), advertising, sales intelligence, and data. Whatever you choose, you’ll streamline your GTM and deliver a way better buying experience. Demandbase One is intended for - Marketing Executives - CMOs - Growth Marketing Managers - Digital Marketing Managers - CROs - AEs - Account Managers - Sales Operations Managers - SDRs - Demand Generation Managers - Marketing Operations Managers
Locations
Employees at Demandbase
Updates
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We're celebrating the final day of AAPI Month with reflections from our team on what this month means to them. ➡️ Swipe to hear what Stella Wei, Design Specialist, and Jessica Tucker, Product Marketing Manager, had to share! At Demandbase we’re proud to recognize and celebrate the diverse voices that make our team stronger every day. While AAPI Month may be ending, our dedication to diversity, equity, and inclusion continues year-round. Let us carry forward the spirit of this month by continuing to support and uplift the AAPI community in the workplace and beyond! 💚 #AAPIMonth #EmployeeSpotlight
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🍪 The end of third-party cookies is near, but that doesn't mean your personalization strategy has to suffer! On the latest episode of the OnBase Podcast, Kara Alcamo, Founder and CEO of Alcamo Marketing, and Rachel Curasi, EVP of Activation at Alcamo Marketing, dive into the upcoming 2024 deprecation of third-party cookies and its impact on B2B marketing. Join us as they discuss the privacy concerns and regulations driving this change and recommend strategies like leveraging first-party data, using identity resolution tools, and focusing on personalized experiences. 🎧 Tune in now: https://bit.ly/3KK4dVz #OnBasePodcast #B2BPodcast #ThirdPartyCookies
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Engaging your prospects with the right content at each stage of their buyer’s journey is key to building trust and driving success. That's why we've compiled a wealth of resources to help you shape your marketing strategy.... 🥁 🎉 Introducing the Automating the Buyer’s Journey Campaign Hub! 🎉 Now you can access our webinar replay, playbook, and more from us and our partners at PathFactory, and Inverta—all in one place! Stay tuned, because there's even more on the way! 🙌 Check it out today: https://bit.ly/4eexEMW
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😎 Stick with the cool kids and discover what's in and what's totally out for ABM in 2024 at our upcoming webinar! 🗓️ Date: Thursday, June 6, 2024 ⏰ Time: 9AM PT / 12PM ET Join our expert speakers, Jon Barcellos, Head of Solutions at Postal, and Tom Keefe, Principal GTM Expert, as they guide you through the essential ABM 'plays' that drive success and discover which tactics to leave behind. Register today to optimize your ABM approach for 2024 and beyond: https://bit.ly/4bZ8aRx #webinar #ABM #B2BMarketing
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🚀 We teamed up with our friends at 30 Minutes to President's Club to bring you not one, not two, but SIX frameworks to uncover hidden deal killers! 🤩 ➡️ Swipe to preview our first framework! Stick around and download all six today to accelerate your sales strategy: https://bit.ly/456sXQZ #sales #B2BSales #salestips
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Signals are the 🔑 key to transforming your B2B marketing strategies! Learn how the experts leverage signals at our upcoming webinar with PathFactory and Forrester. Featuring: ✨ Christine Polewarczyk, SVP Product Marketing and Research, PathFactory ✨ Amy Hawthorne, Principal Analyst, Forrester Join us as they discuss how to start using signal-based marketing to identify, capture, and activate buying groups. Save the date for 6/5 and register now: https://bit.ly/3wLPXIx
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It's not every day you get to hear advice from someone who has raised over 💰1 billion in venture capital across six software startups. But on the latest episode of the NexGen CMO Podcast, you can! 🤯 This week, host Kelly Hopping, CMO, sits down with Jake Sorofman, CMO of Visier Inc., to discuss his incredible career journey. Jake shares insights on marketing through different growth phases, identifying the right career path, embracing challenges, and learning crucial lessons from mistakes. Tune in today to hear what he had to share: https://bit.ly/4cgUCkP #NexGenCMO #B2BPodcast #Marketing
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👀 Are you attending the Gartner Marketing Symposium? If so, don’t miss our customer session with SAP Concur! Join Erica Foster, Sr. Director of GTM and Customer Success Strategy, and Luke Wakefield, Senior Manager of Marketing Operations, for an insightful discussion on leveraging ABM to achieve marketing and sales alignment. 🎯 They'll provide an inside look at how they used Demandbase to refine their ICP and empower their global SMB sales teams to prioritize accounts effectively. Save the date for 6/5 and register today: 👉 https://bit.ly/3wYA15F #ABM #CustomerSuccess #Marketing #Sales
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🐫 Beat the mid-week slump with the latest episode of the OnBase Podcast! This week, host Paul Gibson is joined by Matthew Leopold, Head of Brand, PR, and Content Marketing at LexisNexis. Matthew dives into the complexities of data privacy and attribution in B2B marketing and highlights the critical need for aligning marketing and sales goals to drive success. 🔗🤝 Tune in to elevate your B2B marketing strategy: https://bit.ly/3WWh5PB #OnBasePodcast #B2BPodcast #Marketing #Sales