Cadent

Today, we’re thrilled to welcome our Summer 2024 Interns to the Cadent Team. The internship program is an immersive, hands-on experience where interns truly become an integral part of our team. This summer, we have four returning interns joining us🪃 and we’re excited to continue cultivating valuable experiences for our interns to create strong foundations for their future careers.💪 A warm welcome to Jacob Tamrat, Dhruv Khandave, Sneha Vinod, Julia Sciorra, Quinn Newman, Madeline Collyer, Jordan Hayes, Mihir Sawhney, Caroline Marx, Dean Ciccarelli, Britney Jaculina, Jonathan Santosa, Brennan Clarke, Elijah Ward, and Anabel Viera on your first day at Cadent! #LifeatCadent #summerinternship2024

How do you make the most of fandom when you have a roster of iconic films?  Jonelle Brown, Director, Global Franchise Planning & Marketing at Paramount Pictures shares, "The fact that we're able to create that actual product and really tap into what our fans want – it's having those 'in world' moments across all of our movies." From Mean Girls Toaster Strudel to The Godfather pasta sauce, Paramount Pictures is thinking outside the box to bring new experiences to their movie fans. Listen to Cadent's Dominique Williams, Associate Director, Advanced TV Solutions, in his full interview with Jonelle: https://lnkd.in/e9uzzbwy 

Now more than ever, brand marketers need to understand how their TV and video advertising initiatives are driving real business outcomes. 🚀 With precise audience targeting and holistic measurement, discover how performance TV can supercharge your marketing efforts. Dive into our latest blog post to learn more: https://hubs.la/Q02zxjbG0 #CTV #AdTech #ProofOfPerformance

Last night, the Cadent team was thrilled to celebrate Top Women in Media & Ad Tech honorees, Lindsay Teague and Marcy Pentoney! We are so proud of Lindsay and Marcy for being recognized among such an impressive group of women leaders in our industry. Special thanks to AdMonsters and AdExchanger for organizing such a wonderful event!

In celebration of Asian American Pacific Islander (AAPI) Heritage Month, Cadent welcomed Certified Executive Coach and former CEO of Womankind, Niketa Sheth for a fireside chat with our Chief of Data, Sowgandhika Dusa. The two discussed how we can continue to support and lift up the voices of Asian, Native Hawaiian, and Pacific Islander communities. During the discussion, Niketa talked about her role on a committee for Brown for Black Giving Circle, to allow others in their network to reflect on the myths and the biases they experienced, and how to use empathy and compassion for discovering their "a-ha moment." As we reflect back on the month, thank you to Niketa Sheth and Sowgandhika Dusa for leading this powerful conversation.

We're heading to the South of France! If you're looking for ways to elevate your advertising business, you should connect with Cadent. Set up time to meet with the team: https://hubs.la/Q02y-vnX0 #CannesLions #Cannes2024

Teams who run together stick together 🏃➡️🏃♀️➡️ Earlier this month, a few members of #TeamCadent participated in the Broad Street Run in Philadelphia. The 10-mile race raises money for Back on My Feet, a national nonprofit combatting homelessness through the power of running, community support, employment and housing resources. Congratulations to Arth S., Jonathan Sambucci, Kelly Rekucki, Matthew Kilbride, MBA, Michael Wall, Peter Jovellanos, and Susan M Simmons for supporting our community with strength and tenacity – making it over the finish line 💪

If you're attending the Brand Innovators Digital Mindset #BISummit, be sure to arrive early for an exciting conversation featuring Jennifer Oleksiw, Global Chief Customer Officer, Group Vice President at Eli Lilly and Company, and Elizabeth DeSantis, VP, Sales at Cadent! Jen and Liz will discuss digital transformation, the evolving role of the marketer, and more. Check out the full agenda here: https://lnkd.in/eEGiH7dZ

It's time to revisit what you think you know about contextual targeting. While activating on relevant content is an effective tactic, layering with an audience targeting strategy can turbocharge your advertising. Find out how: https://hubs.la/Q02xtJ1q0 #ContextualAdvertising #Programmatic #Performance #AI

The countdown to the Cannes Lions International Festival of Creativity is on! Get in touch to request a meeting with the Cadent team. https://hubs.la/Q02xhJDD0 #Cadent #CannesLions2024 #CannesLions #Cannes2024