BODEN is an award-winning communications powerhouse rooted in Hispanic culture, making an impact for brands embracing the changing face of culture. With a team of culture-fluid trailblazers, BODEN turns culture into impact to future-proof brands. Recently named a three-time 2023 “Agency of the Year'' by AdAge, the Hispanic Public Relations Association and PRNews and one of PRWeek’s “Top Places to Work”, BODEN is proudly independent, minority- and female-owned.
External link for BODEN Agency
7791 NW 46th Street
Ste. 304
Miami, FL 33166, US
The BODEN team is proud to support our client McDonald's while creating sweet moments with our loved ones. Here’s to the delicious Grandma McFlurry and cherished memories! 🍦💖 #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #ClientWork
Did you know that the Hispanic beauty shopper outspends peers by nearly 30%? While the cohort's profound relationship with beauty runs deep from generation to generation, today’s Gen Z and Millennial changemakers see beauty as the most powerful tool for self-expression. Our latest piece, “Beauty Comes in All Shades and Sizes: How Hispanic Consumers are Driving the Inclusive Beauty Movement,” written by AVP Abril Barba-Dulzaides, takes us through how Hispanics are redefining beauty, embracing authenticity, and defying stereotypes. Abril's insights provide a glimpse into why catering to the needs of diverse consumers is no longer a nice-to-have but a must-have for brands in the beauty industry and beyond. Read the full article here: https://lnkd.in/eAuvB8YX #WeAreBODEN #Hispanic+ #Beauty #MinorityOwned #Independent #SocialTrends
We're excited to celebrate our May #BODEN Champion: Diego Gutierrez Silva! 🌟 A true creative force, Diego's passion for culture, music and cinema, drives our creative team forward and enhances the work we deliver to our clients. Congrats, Diego, on this well-deserved recognition. #WeAreBODEN #Hispanic+ #MinorityOwned #Independent
We are proud to share that McDonald's and its agency partners received a well-deserved recognition at the Effie Awards last week! 👏 The McDonald's #HACER National Scholarship program was recognized with the Bronze Award in the Positive Change: Social Good: DE&I category. Congratulations to our clients on this outstanding achievement, to our partners (Alma, Loud And Live, and Canvas Worldwide), and to the #BODEN team that brought this impactful initiative to life. ⭐ #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #EffieAwards #McDonalds
We are thrilled to welcome Anna R. to our #BODEN social media team as a Social Media Coordinator! She recently graduated from the University of Florida, and brings to the team a strong passion in keeping up with the evolving social media landscape. Welcome to the BODEN familia, Anna! ⭐ #WeAreBODEN #Hispanic+ #MinorityOwned #Independent
For so many of us, abuelas have always had a sweet touch when it comes to making us feel special. Now, it's their turn to feel the love! ❤️ McDonald's has teamed up with Jay Wheeler to celebrate abuelas everywhere with the Grandma McFlurry®, a limited-time sweet treat topped with butterscotch syrup and chopped, crunchy candy pieces. Growing up in Puerto Rico, Jay Wheeler and his abuela often visited McDonald's for a sweet treat. In a full-circle moment, he celebrated abuelas with sweet surprises, childhood nostalgia, and an intimate performance in Miami. Now, fans and their abuelas have a chance to win a memorable serenata by Jay Wheeler by entering the #GrandmaMcFlurrySweepstakes. 🍬 We are proud of the #BODEN team for their Hispanic+ #PR, #socialmedia, and #influencer efforts for this extra-sweet campaign. ✨ Congratulations to our client partners and agencies at McDonald's, Alma, Loud And Live, Canvas Worldwide, and Starcom for coming together to bring the Grandma McFlurry Sweepstakes to life! #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #McDonalds
In this feature of Trendspotting, powered by Escucha®, we're bringing you three new words #GenZ is bringing to social and the latest platform updates on Instagram and Snapchat. Remember, amix, stay tuned for our next segment, where we uncover more social buzzwords and platform updates you can integrate into your upcoming social plans. #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #SocialUpdates
We're thrilled that our client PepsiCo Juntos Crecemos won the Award of Excellence in the Multicultural category for the 2023 Super Bowl campaign, and our client McDonald's won the Award of Commendation for the 2023 HACER campaign at the Public Relations Society of America (PRSA) Anvil Awards last week. We're grateful to our clients for entrusting #BODEN with the opportunity to shape and support these award-winning campaigns, and congratulations to our team who bring their best to work every day. ✨ #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #PRSA
💙 Cafecito con Marias Gamesa® is back! Fueled by a recent survey that shows that while 90% of Latina moms feel comfortable seeking support from their own moms/ mother figures, a staggering 70% find themselves too overwhelmed to even reach out, Marias Gamesa® is bringing back its virtual community dedicated to fostering support and real conversations about motherhood. Beginning this week, the brand is teaming up with the incredible Super Mamás podcast to explore topics such as keeping relationships strong, dealing with "mom guilt," and prioritizing personal passions. The Marias Gamesa Squad – four incredible Latina influencers – will join the Super Mamás podcast to share their experiences. A huge shoutout to Marias Gamesa for creating a virtual platform of support, ensuring moms feel seen, heard, and appreciated not just on Mother's Day but every day. ☕🌟👩👧👦 #CafecitoConMariasGamesa
At #BODEN, we embrace culture's fluidity with Escucha®, our proprietary planning process where we keep a pulse on the constant evolution of culture and make predictions on where it's headed. Our weekly Trendspotting, powered by Escucha®, offers insights into the newest trends, social media updates, and #GenZ language across #Hispanic+ culture. In this segment, our team highlights security updates on #Instagram and how Gen Z champions their own language. ✨ #SocialTrends #WeAreBODEN #Hispanic+ #MinorityOwned #Independent