BeautyMatter

No one benefits (especially the environment) when guests receive a gift bag full of items they may not want or aren't interested in using. The SuperMarket is BeautyMatter's answer to the often wasteful, untargeted event gift bag. We have an incredible lineup of brands featured in this year's FUTURE50 SuperMarket, and we can't wait for you to get a chance to experience them in NYC this June. SECURE YOUR PLACE: https://lnkd.in/ehp6e9n9

Vacation Inc.: BeautyMatter FUTURE50 2024 Brand Highlight "After some research, we discovered that sunscreen actually was a lot more fun in the '80s and before, when the marketing was all about tanning. While we understood why the message evolved to focus on protection and responsibility, we figured people today were now on board with the importance of SPF." "I’m extremely proud that we’ve flipped the conversation around sunscreen on its head, and have made heaps of progress towards realizing our ultimate mission: making sunscreen fun." "In a nutshell, it’s sunscreen that enhances your moment in the sun: aka “leisure-enhancing” sunscreen. " Read the insights shared from Founding Partner, Executive Chair, Marketing Lach Hall at the link below. #BeautyMatter #FUTURE50 #beautybusiness #beautyindustry

Including launches from Dr. Dennis Gross Skincare, R+Co, and MOIRA Cosmetics, here’s what else came to market over the past seven days: BRAND: Joonbyrd, Duette COLLABORATIONS + LIMITED EDITIONS: Starface World PRODUCTS: LYS Beauty, Dr. Dennis Gross Skincare, R+Co Bleu, Blushbalm Skincare, Danessa Myricks Beauty, MOIRA Cosmetics, Peace Out Skincare Story by Sophie Pitt. #beautyindustry #beautybusiness #beautybrands #productlaunch #roundup

To date, scent teleportation has been a sci-fi fantasy to most. Now Osmo, the AI-led, future-thinking enterprise looking to revolutionize scent through computer science, is taking things one step further—proposing scent travel across countries, time spans, and formats thanks to its scent teleportation technology. “Succeeding here means that we have to teach computers chemistry, so training AI models that understand the data from chemical sensors, that also understand human sensory perception, and also understand molecules and mixtures, is a key challenge. It's at the heart of what we do at Osmo, and we're making great progress so far,” Alex Wiltschko, CEO of Osmo, tells BeautyMatter. Story by Carla Seipp. #beautybusiness #beautyindustry #fragrance #technology #design

While some may feel they’re only just recovering from learning all things Gen Z, others are determined to understand the minds of Gen Alpha and how they will play a part in shaping the future of beauty. Since news of SEPHORA Kids came to light, the industry has invested time and into understanding the generation's interests and demands. BeautyMatter outlines the key findings from DKC News’ report, uncovering the spending power of Gen Alpha (and their parents). Story by Sophie Pitt. #beautyindustry #beautybusiness #finance #trend #research

LAST CALL FOR ENTRIES – The final submission deadline for the 2024 NEXT Awards is TONIGHT. Enter by 11:59pm PT for your chance to be recognized by the BeautyMatter NEXT Awards. You can't win if you don't apply. ENTER NOW: https://lnkd.in/dMW7XuDm

[Repost from Babo Botanicals, who won two NEXT Awards last year. There is a multiple category discount: 10% off offered on all entries beyond the first. The system will automatically apply the discount when applications are submitted and paid together. The submissions deadline is tomorrow, 5/31.] Honored to share the news that Babo Botanicals has been named a BeautyMatter NEXT Award Winner twice! 💛⁠2️⃣ ⁠ The BeautyMatter NEXT Awards aim to raise the bar and define the future of beauty. Babo Botanicals took home the award for:⁠ ⁠ 🏆️ Best Ad Campaign: Digital Design for our Anti-Greenwashing sunscreen campaign 🏆 Best Sourcing Breakthrough for our Upcycled Passion Fruit Seed Oil from family-owned farms in Peru. ⁠ ⁠We'll be sharing more this weekend around these award-winning initiatives! ✨

When co-founders Kevin Keller and Allen Shafer founded Fulton & Roark, they started from scratch to create an entirely new category of fragrance, one they’re calling American fine fragrance. “Whether you're talking about fine wine, beer, or chocolate, this thing kept happening where Americans imitate the European establishment, and they do a bad job,” Keller tells BeautyMatter. “Then, we eventually get weird and start doing things our own way—not attempting to imitate the European establishment, just doing things that make sense to us. We wanted to do that same thing with fragrance.” Story by Cristina Montemayor. #beautyindustry #beautybusiness #fragrance #entrepreneurship

Pop-up shops are becoming one of the most essential marketing tools within the industry, encouraging brand loyalty and driving sales through diverse and exciting experiences. Including Anastasia Beverly Hills' inaugural pop-up, a rebrand celebration from innisfree 이니스프리, and education surrounding skincare diversity from 4.5.6 skin, BeautyMatter outlines the latest temporary shops worth noting. Story by Sophie Pitt. #beautyindustry #beautybusiness #resources #retail #marketing

The extended deadline for NEXT Awards is tomorrow. Get your applications in. There will be no exceptions! At last year's NEXT we sat down with Iced Media's Founder and CEO, Leslie Ann Hall, to talk about winning the award for Best Digital Agency. "It is such an honor to have won the best Digital Agency award at BeautyMatter. I've had my company for 20 years and this is certainly a big milestone for us. Obviously, BeautyMatter has so much credibility in this space, so I think that's a really important part of it. But what it really means for me is just so much satisfaction around being able to be in service of the beauty industry where our agency has benefited so much from this wonderful community." APPLY TODAY: https://lnkd.in/dMW7XuDm