"Stop putting people in boxes. We know humans are nuanced and we want to give them customized, real personalization. And now we can easily do that at the point of customer need." Laura Tron took the stage at the 2024 Glossy Ecommerce Summit to deep dive on how AI is revolutionizing the fashion and retail industry. https://lnkd.in/gCCjafJv
BASIC/DEPT®
Design Services
San Diego, CA 20,500 followers
Easy to understand, impossible to ignore.
About us
BASIC/DEPT® is a global branding and experience design company. We design and develop brand programs and digital platforms for the world's most renowned companies. In a digital-led and experience driven economy, clients engage us to help them envision and create their future. We’re a modern partner for forward-facing companies. Our influential work is recognized worldwide for pioneering change by elevating the brand experience through design. As a strategic partner we craft digital-first brand programs, interactive experiences, and eCommerce flagships that differentiate and resonate in today’s consumer-centric, ever changing business environment. Learn more about us online at www.basicagency.com. PS: We have grown a lot this past year and it’s important to us that our policies are as progressive as our work. We support Pledge Parental Leave by raising standards in the creative industry. We offer full paid leave for the primary caregiver for three months. Uninterrupted health insurance for three months. Guarantee that positions are held open for six months. We also provide secondary care givers 6 weeks of pay equaling 100% of their salary.
- Website
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https://basicagency.com/
External link for BASIC/DEPT®
- Industry
- Design Services
- Company size
- 51-200 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Brand Development & Identity, Web & Digital Experiences, Advertising & Marketing, Product Design & Packaging, Video Production & Animation, Content Creation & Strategy, eCommerce Design & Development, and UX/UI Design
Locations
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Primary
Get directions
845 15th St
#501
San Diego, CA 92101, US
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Get directions
LOCATION UNDISCLOSED
The Bay Area, California 94041, US
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Get directions
4814 Washington Blvd
St Louis, Missouri 63108, US
Employees at BASIC/DEPT®
Updates
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A/023. “The world in which you were born influences your tendencies. Your personal shopping behaviors, as erratic and downright bizarre as they may sometimes seem, often fit into patterns of consumerism for your particular generation. We are literal products of our environment. Brands need to ask: how are the behaviors of tomorrow’s shoppers influenced by recent world events?” Copy Lead Marc Weinreich and Senior Strategist Noah Jackson take a look for Part I of our three-part series on Gen Alpha. https://lnkd.in/guxRAKzB
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BASIC/DEPT® reposted this
Docusign Brand by BASIC/DEPT® , Niccolò Miranda and Ilja van Eck wins #SOTD 🎉 "To celebrate their rebrand, Docusign partnered with us to give visitors an interactive behind-the-scenes tour of their new brand." ↳https://bit.ly/4dlivZF #Animation
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"There used to be time between when the consumer saw the marketing campaign and when they were at the shelf, so we had to make something that people remembered." Our own Ryan Parkhurst is featured in the latest eBook from Campaign US. He and a panel of brand marketers discuss the fine line between commerce and creativity. Download the book here. https://lnkd.in/gYTkBimr
Campaign Convene: Creativity Converged eBook
campaign-resources.campaignlive.com
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In less than four months – and just in time for the launch of their biggest software update to-date – our team helped transform the Tempo eCommerce experience through an evolution of their brand strategy, visual identity, art direction, and messaging strategy. We dialed in on the product's impact on users beyond physical transformation–evidencing how Tempo gives you the strength to shape your world. https://lnkd.in/d2YBY25p
BASIC/DEPT® - Tempo Case Study | BASIC/DEPT® | Case Study
basicagency.com
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A/022. Airbrushed models are out; wearing star-shaped pimple patches are in. Marketing has done a 180 in recent years and we have an army of Sofia Coppola-loving, authenticity-seeking girls to thank for it. Senior Writer Rielly Dunn reflects on how girlhood has driven seismic shifts in culture. And how only the real ones will survive. https://lnkd.in/gDhfqVrv
BASIC/DEPT® | Cultural Insights, Behaviors, Interests
basicagency.com
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Eight Webby awards for us plus Agency of the Year and Network of the Year for our parents. We're proud. We're humbled. We're hungry. And you better believe, we're just getting started.
The Webby Awards winners are out… and that couldn’t be a better moment to drop our new reel. dept.ly/Webby-AOTY-LI To celebrate the work, the clients, the Depsters. Thanks a million. #agencyoftheyear #networkoftheyear #webbyawards2024 #bigthankyou
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A lot of heart went into this one. Thanks to the Docusign team for trusting us to help bring this to life. And huge thank you to Niccolò Miranda and Ilja van Eck for the skill. https://lnkd.in/gdEwjzVw
👋 Hey developers, we’ve hit ✨refresh✨ on our Developer Center. New look, new feel, same commitment to empower and equip you to build the future of agreements! Check it out and share your thoughts with us below, and stay tuned for more exciting updates to come. 🤩 https://ow.ly/cVAB50RcPwL #DocusignDevs #BuildwithDocusign
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We’re honored to have 15 nominations in this year’s Webby Awards. Help us bring home some new wins and defend our title of Agency of the Year. Read on to see the full list and cast your votes: https://lnkd.in/g9qKaC3i
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Our very own David Lucas moderated a panel with Daniel's Music Foundation and Contentful to discuss the importance of accessible experiences online. Watch the full video here. https://lnkd.in/gh-9n6f8
BASIC/DEPT® | News & Views
basicagency.com