Backroom

🔥 Want access to free brand marketing trends and tips? Each week we send out: ↗ Our POV on the latest trends in brand-led marketing ↗ Roundup with our team's top articles & posts ↗ Backroom announcements & new team members ↗ Case studies ↗ Hot jobs in the industry ↗ Free merch giveaways Get yours here: https://lnkd.in/eV3zBiZ6

Subscribe Pro helps ecommerce brands control their customer subscription experience. They were born out of a small e-commerce agency after its passionate founder realized that many brands were struggling to deliver the subscription and re-order experiences their customers deserved. We designed a brand strategy and messaging framework to help Subscribe Pro better connect with the brands that need them. All artifacts were informed by detailed user journeys that illustrated the real life actions and emotions that key stakeholders experienced throughout the digital ecosystem. These user journeys were the lynchpin for our web experience, messaging strategy, and digital marketing roadmap. #Backroom #CreativeAgency #CreativeMarketing #BrandAgency #Marketing

This topic's been buzzing in our Marketing Insiders group (here’s a link if you’re not already in: https://lnkd.in/e3cJJKBf). We've all seen the surge of celebrities launching businesses. While some might scoff and say it's just a cash grab, others are clearly passionate about what they're selling. So, the question is: Does a celebrity endorsement sway you? Do you need them as the face of the brand, using and promoting the product? Or are you more likely to trust real reviews from real people? #Backroom #Marketing #BrandAgency #CreativeAgency #CelebrityBrands

The legalization of marijuana across the United States created a unique marketing opportunity for 4/20 this past April. As more states legalized recreational cannabis, national brands dipped their toes into the waters of 4/20 promotions. This presented an interesting challenge: how to leverage the cultural significance of the recent holiday without alienating core demographics. We saw examples like McDonald's push notifications urging users to "End 4/20 on a high note," Jimmy John's "Dime Bag" meal deal, and Popeye's offering a $4.20 chicken sandwich on their "Munchies Menu." These campaigns highlighted the potential for clever wordplay and thematic menu offerings to resonate with a specific audience segment. #Backroom #Marketing #BrandAgency #CreativeAgency #CreativeCampaigns

APPLICATIONS CLOSED 🔥 Backroom is hiring a Marketing Strategist - if this sounds like you, send us a note! You are the brains behind every project. You translate client business goals into omnichannel plans across channels like social, paid, programmatic, email, automation, inbound sequencing, and OOH. You have a strong background in building and overseeing integrated campaigns including managing media plans, developing creative and content across channels, optimizing performance, and analyzing metrics to drive results. Teams rely on you to stay up-to-date with industry trends, best practices, and emerging technologies in brand strategy and digital marketing to ensure our strategies are cutting-edge and effective. You are ready to apply your skills to a fast-paced environment where you can contribute to shaping our agency's future. Core Responsibilities  • Develop and pitch integrated digital and grassroots marketing strategies to clients across multiple verticals • Develop creative briefs with goals, audience targets, metrics, and tactics • Identify and pitch new opportunities to clients toward their goals  • Create deliverables including brand guidelines, emails, and ads • Plan and build out automations/workflows and supporting assets • Build monthly reports outlining key performance metrics, with actionable insights and track progress towards marketing goals • Ensure all team deliverables align with client goals and creative brief Candidate Attributes • Results-Driven. Nothing matters if we aren’t delivering for our brands. You know that a project is more than a list of activities—it’s constantly questioning if what we’re doing is working, never settling for mediocrity.  • Strategic Thinker. Beyond the typical “organized, attention to detail” requirements, you should get to know our clients in such a way that you can easily assess and anticipate their needs and think creatively to provide them with excellent service. • Digitally Fluent. Success in this role relies on a solid foundation in digital and OOH marketing as well as a proficiency in standard operational tools (e.g. Slack, Monday, Google Drive, Figma, Canva) with an ability to learn new tools quickly.  • Task Originator. You are always looking for ways to make your work better than the last, and act with urgency. You ask the hard questions to understand what needs to be achieved and actively seek out resources to deliver with excellence. Compensation & Benefits • $65,000 - $80,000 salary • Health insurance reimbursed up to $400/mo • Unlimited PTO • Paid holidays • IRA plan with 3% matching • Fully remote, 4 day workweek • Company-issued laptop Backroom is a fully remote company and requires a high degree of flexibility, independence, collaboration, and accountability. To Apply • Email your resume to [email protected] • Include a short response to: what about working at an agency like Backroom excites you? Use your answer as an opportunity to stand out!

* APPLICATIONS CLOSED * We're hiring a marketing strategist who: - loves creating omnichannel campaigns - is always the first to know about trends across social, experiential, email, automation, and out of home - is obsessed with data performance - drives things forward without waiting to be asked Learn more about the job and how to apply here: https://lnkd.in/eEHWa4FR U.S. only #werehiring #gigalert #marketingjobs

It’s only the third month of 2024 and Backroom has brought home 2 Silver Addy Awards! Our team has made a collective commitment to showcasing more of our own work this year (why is it so hard?!) so people actually know what we do. Curious about what Backroom does? https://lnkd.in/gTUJUuf8 #Backroom #Marketing #BrandAgency #CreativeAgency #AwardWinning

Working in marketing is lonely and this sh*t’s hard. So we created a FREE private community to connect marketers, founders, solopreneurs, and career builders. We're serving up: ✔️ a network of people solving the same problems  ✔️ exclusive guides, templates, and how-to's ✔️ direct access to our real team  ✔️ virtual events and hands-on support ✔️ ongoing content releases ✔️ brand & marketing trends across industries ✔️ discounts on our courses Get access to advice, live calls, courses, and community while building your network and brand. Join the Backroom Marketing Insiders today! https://lnkd.in/e3cJJKBf

We’re an agency with a steadfast commitment to protecting its people and its culture. DM us to get started on building your brand! #backroom #creativeagency #brandagency #marketing #creativedesign

Can you believe ten years? 🎉