Hey #NYC we're coming for ya! We'll be talking all things Gen Z with Madeleine Schulz from Vogue Business this Thursday. Also there will be tacos. Register here: https://bit.ly/3PqZvyw
Archrival
Advertising Services
Lincoln, Nebraska 7,965 followers
Archrival is a youth culture agency that reinvents how brands win the hearts and minds of young adults.
About us
Archrival is a youth culture agency that reinvents how brands win the hearts and minds of young adults.
- Website
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http://archrival.com
External link for Archrival
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Lincoln, Nebraska
- Type
- Privately Held
- Founded
- 1997
- Specialties
- Youth Marketing, Gaming, Brand Strategy, Events & Stunts, Creative Ideation, Social Content, Digital & Social Strategy, Advocacy & Brand Agent Programs, Branding, Trend Workshops, and Brand Activations
Locations
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Primary
Get directions
720 O Street
Lincoln, Nebraska, US
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Get directions
1355 SE 10th Ave
Ste 250
Portland, Oregon 97214, US
Employees at Archrival
Updates
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Gen Zers are taking a stand with pro-Palestinian protests. Here’s what this means for brands in this week's Culture Brief.
Z-led campus protests aren’t slowing down yet
Archrival on LinkedIn
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As the MET Gala's official sponsor, TikTok has cemented its influence on fashion and cultural moments. This week's Culture Brief digs into all things TikTok and MET Gala.
TikTok’s MET Gala takeover
Archrival on LinkedIn
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Coachella, the annual music event in Indio, CA, wrapped this past weekend. The spectacle of music, fashion, culture — and, yes, marketing — is a good indication of how festival culture will play out for the summer season. More on our take on if Coachella is still relevant for Zs in this week's Culture Brief.
Coachella enters its Gen Z era
Archrival on LinkedIn
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Piper Sandler just dropped its spring 2024 Taking Stock with Teens survey findings, and it reveals key shifts among young consumers. With over 6,000 teens surveyed, it’s a solid benchmark for how Zs are feeling about brands.
Gen Z’s top brands, according to Piper Sandler’s 47th semi-annual Taking Stock with Teens survey.
Archrival on LinkedIn
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A total solar eclipse will sweep across North America on Monday — and brands are taking the opportunity to create campaigns they hope will send sales out of this world. But is it a cultural moment that matters to Zs?
Brands hope eclipse-themed campaigns skyrocket sales
Archrival on LinkedIn
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Make sure your brand is spread across platforms, and your audience is ready to follow. No one platform should make or break a brand. “This really speaks to the power and importance of having a brand community of real people, creators, and brand advocates in place who can help get your brand up and running on whichever platforms start to take off when a ban (potentially) hits." Preach Chelsea Rice!
What a TikTok ban would mean for its closest social media competitors
voguebusiness.com
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As the potential of a TikTok ban gains momentum (again), brands, content creators, and users gear up. More on how brands can prepare in this week's Culture Brief.
What a TikTok ban would mean for brands
Archrival on LinkedIn
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Archrival reposted this
Archrival teamed up with Vogue Business to find out how marketers can connect with Gen Zs in 2024 and beyond!! Dropping today, “How Gen Z Broke The Marketing Funnel” is an interactive report packed with stats from Archrival’s own ALMANAC research. Big shout outs to our amazing partners at Vogue Business: Lucy Maguire, Emily Forkan, Helena Sønderskov, Robyn B. Niall Wilson And 👏 to the next-gen brands that spoke with our team about how they're revolutionizing traditional marketing to authentically reach Gen Z: Madhappy, rhode skin, REFY, Represent thefrankieshop, and TikTok
Introducing the newest #VogueBusiness #GenZ report - the biggest learning? That consumer funnel was built for the old world — and Gen Z doesn’t live there anymore. From grappling with the fact that their primary marketplace — #socialmedia — is also their entertainment centre, #social hub, learning platform, and news source to navigating a medley of influences and mindsets - #VogueBusiness explores where, how and why they embrace brands along the way. To better understand the shift, US-based youth culture agency Archrival conducted a qualitative and quantitative research study with Gen Zs (13-25) and their #millennial (26-40) counterparts in the US. They surveyed a nationally-representative sample of 750 Gen Zs and 250 millennials and conducted qualitative focus groups with dozens of Gen Zs. Read the full interactive report, here: https://lnkd.in/eps4xrqE
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