Vogue Business

Following the sudden departure of Virginie Viard from CHANEL, what is arguably the most coveted #fashionjob is vacant. As speculation swirls around who will take the creative helm at #Chanel, here we take a look at why it’s arguably the ‘holy grail’ of fashion positions. Tap below to read more, plus find exclusive #VogueBusiness offers and more on your access to #VogueWorld: Paris!

It’s a kind of flattery, although #fragrance makers don’t appreciate the compliment. Designer fragrance is the latest product category to be flooded with dupes. One quick search for popular fragrance alternatives reveals multiple options. Zara’s Nude Bouquet perfume is popular with fans of Miss Dior, with a 30ml bottle priced at $14.90 compared to $100 for Miss Dior. The dividing line between dupes and counterfeits is thin. While the former (legally) mimics the real thing, the latter (illegally) passes itself off as the real thing. Whether the consumer appreciates the difference is often unclear, but many #GenZ consumers are enthusiastic about #dupes, not least for their affordability — a trend observed by the #luxury sector through gritted teeth. Here's what it means for luxury: https://lnkd.in/eZuCcbHN

The #menswear trade show, held this week at Pitti, spotlighted responsible emerging #designers, made way for new international brands and underlined #fashion’s fascination with sport. This edition featured 790 brands, of which 352 (44%) are international, including guest designers Paul Smith and MARINE SERRE. Many brands took the opportunity to make an appearance in Florence during Pitti, even if they weren’t part of the fair. Here #VogueBusiness's Lucy Maguire breaks down the top 4 moments and trends to note from Pitti Uomo 106: https://lnkd.in/ec5BhXCW Photos: StyleDuMonde.

“It’s giving charcuterie”, reads a wooden cutting board found in Target’s annual #Pride shop, merchandised alongside rainbow paraphernalia and a few “equality” slogan tees. When we start etching lingo that originated from ballroom culture onto cutting boards, one must wonder: who is this for, writes #Vogue's José Criales-Unzueta. Where brands belong at Pride — and what it means when they stop showing up at all — is a divisive question as LGBTQ+ rights come under threat. It’s become clear that corporations aren’t the best allies, even as they insist on showing up at Pride everywhere. Is it possible that we’ve grown past LGBTQ+ Pride merch?

Interested in Louis Vuitton spread? The luxury brand usually sells the chocolate products at only two locations globally at its Paris and Singapore Chocolate Shop in collaboration with Maxime Frederic, and it's now retailing for US$500 on eBay - the original retail price is $32. During the pandemic, #GenZs began romanticising their daily lives, placing added value on simple pleasures like going for a walk, making a meal or grabbing a takeaway coffee and turning it into content and food trends entered the mainstream, from dalgona coffee to banana bread. Now, luxury branded food is #fashion. Find out more: https://lnkd.in/e9rxC5UY

Media impact value (MIV) from a beach club pop-up is lower than a celebrity or influencer partnership, but #socialmedia reach — and revenue generation — aren’t the focus of these activations, she says. Consumers want physical experiences, which don’t always translate to #social impressions. That’s the point. Plus, summer pop-ups still generate plenty of Instagram posts and TikTok views. “JACQUEMUS St Tropez beach club” has 9.3 million views on TikTok. “Louis Vuitton beach club St Tropez” has 48.5 million. This summer, the race is on to find Europe’s coastal ‘It-spot’. Competition will be strong. Here Madeleine Schulz highlights the luxury brand hot spots this year: https://lnkd.in/enzH7Fmb Video: JACQUEMUS.

Following the sudden departure of Virginie Viard from CHANEL, what is arguably the most coveted job in #fashion is vacant. Speculation has been swirling about the succession. It seems any name goes, whether the #designers are available or not: Hedi Slimane, Sarah Burton, Simon Porte Jacquemus, John Galliano, Marc Jacobs, Nicolas Ghesquière, Pierpaolo Piccioli, Nadège Vanhee-Cybulski. And the change of the guard at one of fashion’s biggest and best-known houses raises a lot of questions. Who will take a bow at the couture show on 25 June?  When should we expect an appointment? Will it be a collegial decision between owners Alain and Gérard Wertheimer, global CEO Leena Nair and Bruno Pavlovsky, president of Chanel Fashion and Chanel SAS? What will be the perimeter of the next designer? Will Chanel ever launch menswear? Will it be a woman?  Here, #VogueBusiness's Laure Guilbault explores why it’s arguably the ‘holy grail’ of #fashion positions: https://lnkd.in/eRUsbnuu

The team behind #luxury mystery box platform HEAT is launching an invite-only #subscription platform that taps into an ongoing shift away from hypebeast culture. Mile offers 150 brands, including existing Heat partners as well as new additions such as Off-White, Brunello Cucinelli, COMME des GARÇONS and emerging names like Scandi label Heliot Emil. “Mile is not solely a platform someone would visit to get a discount,” Heat co-founders Joe Wilkinson and Mario Maher tell #VogueBusiness's Maliha Shoaib ahead of the launch. “We offer a diverse array of products, including samples and runway exclusives, some of which are unique and not discounted from the regular retail price. Every product on Mile is carefully selected for its price point, exclusivity or historical significance.” Discover the strategy here: https://lnkd.in/ezn5HXUH

Paid partnership | Last week #VogueBusiness headed to Milan to team up with Shopify and international e-commerce hub Diana Corp., to present the ‘Channelling the future of luxury’ event. Vogue Business was in conversation with Giorgia Santinami, chief digital business officer at Diana Corp, and Paolo Picazio, country lead for Italy at Shopify - guests included Marco Neroni, chief brand officer at Golden Goose; Nicole Baum, chief marketing officer at MOSCHINO; and Sofia Broggini, head of e-commerce at ANTONIA, who each shared insight into the e-commerce #strategies and experiences of their brands, through various lenses. Discover exclusive industry highlights and takeaways from the event here: https://lnkd.in/ePhfnMxe  #Shopify #UnifiedCommerce #Innovation #ThisIsDiana

Last week, some 200 guests including clients, #celebrities — such as British actress Phoebe Dynevor and Thai actress Urassaya Sperbund — and #fashion editors, convened at Château Saint-Maur vineyard near Saint-Tropez for the Louis Vuitton gala. The evening began with a show in which #models wore high #jewellery creations by Francesca Amfitheatrof, the house’s artistic director of jewellery and #watches, and outfits by creative director Nicolas Ghesquière’s studio, with styling by Ghesquière’s long-time collaborator Marie-Amélie Sauvé, those interested in the bespoke dresses could purchase them. “‘Awakened Hands, Awakened Minds’ sounds a little bit cryptic,” Amfitheatrof told guests before dinner prepared by star chef Jean Imbert, referring to the name of her sixth high jewellery collection for the house. “But it’s an amazing journey of 100 years of French history." Here, #VogueBusiness's Laure Guilbault took a trip to Saint-Tropez for an inside look at #LouisVuitton’s high jewellery: https://lnkd.in/ekuy84iN