Last updated on May 23, 2024

What do you do if you're a retired SEM professional looking to make a lasting impact on the industry?

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As a retired Search Engine Marketing (SEM) professional, you possess a wealth of knowledge that can still shape the industry. SEM, which involves promoting websites by increasing their visibility in search engine results pages primarily through paid advertising, has evolved significantly. But foundational strategies and insights remain valuable. Your expertise could guide new generations of marketers, ensuring that the principles of SEM continue to be applied effectively and ethically. Here's how you can make a lasting impact even after you've stepped back from active duty in the field.

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