Privacy. That’s Apple.
Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.
Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.
Simple.
Secure.
So not a
password .
Take control
in times of crisis.
Decide which
apps are
allowed to
track you.
Read, delete
and reply
with peace
of mind.
Safari throws trackers off your trail.
Health keeps your records under wraps.
Wallet and Apple Pay help hide what you buy.
Maps makes your location history, history.
Photos lets you choose who has the full picture.
App Store shows you what’s in store for your data.
Control who sees your health data — and who doesn’t. Because when it comes to your health, privacy matters.
Every day, people go about their lives unaware that their personal information is being harvested.
Our built-in accessibility features are designed to work the way you do.
Our commitment to becoming carbon-neutral by 2030 drives everything we do.
We empower students and educators to learn, create and define their own success.
We prioritise providing safe, respectful and supportive workplaces for everyone.