Privacy. That’s Apple.
Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.
Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.
Simple.
Secure.
So not a
password .
Take control
in times of
crisis.
Decide which
apps are
allowed to
track you.
Read, delete,
and reply
with peace
of mind.
Safari throws trackers off your trail.
Health keeps your records under wraps.
Maps makes your location history, history.
Photos lets you choose who has the full picture.
App Store shows you what’s in store for your data.
Apple’s layers of security and App Store protections help shield you from malware.
Every day, people go about their lives unaware that their personal information is being harvested.
A simple new feature that puts your data back in your control.