Amazon Fashion

Stepping up with Rieker! We have been working with RIEKER GRUPPE, an established family-owned footwear brand, to meet customer demand through an “exclusive and carryover” strategy.  Rieker leveraged data insights to identify customer demand for a broader selection and an opportunity to launch an exclusive range for Amazon Fashion. Swipe to see how this strategy boosted Rieker’s catalogue and sales, making November 2023 a record-breaking month! #DataDriven #Strategy #ProductDevelopment #SuccessStory

Bring 'The Idea of You' style to life! If you loved the wardrobe style and luxurious LA decor showcased in the movie on Prime Video featuring Anne Hathaway and Nicholas Galitzine, then you are in luck! As part of our innovative Shoppable Entertainment experience, ‘The Idea of You’ brand store on Amazon allows our customers in the US and the UK to shop from a curated selection of fashion, beauty, and home decor items inspired by the movie. Shoppable entertainment is just one way we create new and innovative experiences, allowing customers to find inspiration across multiple categories and offering them a wider selection while introducing them to new brands. Browse ‘The Idea of You’ store: https://lnkd.in/edzdZYWh #OnlineShopping #FutureofRetail #FashionIndustry #Innovation #FashionInnovation

This month, we hosted an event at our Amazon Visual Innovation Studios in London, showcasing our latest Virtual Try-On technology, celebrating the upcoming influencer trend-led edit campaign and spotlighting our Amazon Influencer Program. 📸✨ We invited four influencers to handpick stylish looks from four key spring trends available on Amazon Fashion and take part in a photoshoot to help customers and content creators discover trend-led selections from top brands – fun! 📷👗 But that's not all – they also had the opportunity to experience our innovative Virtual Try-On technology! With this augmented reality-enabled experience, influencers could select a background, experiment with a variety of accessories, and share their virtual looks across their social channels. It was an exciting day exploring the future of fashion innovation and collaborative content. Want a peek? Here's a glimpse.   #BusinessStrategy #FashionIndustry #FashionBusiness #InfluencerMarketing #FashionTech #FashionTechnology #FashionInnovation #AugmentedReality  

Catch the first ray of sunshine with our latest SS24 campaign on Luxury Stores at Amazon! 🌸 Floaty fabrics, picnic-ready dresses, and open-toed sandals – our spring/summer campaign is all about fresh colours and breezy styles curated from some of the most sought-after brands, including ALTUZARRA, EUDON CHOI LTD, Dr. Barbara Sturm, MONPURE, NOBLE PANACEA, and more. Catch a glimpse of the latest season’s fashion, accessories, and beauty products on Luxury Stores at Amazon: www.amazon.co.uk/luxury #LuxuryFashion #Fashion #FashionTrends #Branding

Outdoor and sportswear fans, it’s time to celebrate – Geographical Norway has landed on Amazon Fashion! We've teamed up with Geographical Norway to bring its stellar line-up of jackets, fleeces and outdoor essentials to customers across Europe. Originally founded in 2005, the French brand offers a perfect blend of stylish design, durability and functionality. Geographical Norway shares its excitement for the launch: “We are thrilled to start collaborating with Amazon and reach an important European customer base relevant for the brand and its growth.”  We are excited to be a part of Geographical Norway's journey and to be working together to ensure its continued success! #SportsWear #Collaboration #BusinessGrowth #eCommerce

On Your Marks, Get Set, Compare! ✅ Our newly launched Compare feature allows customers to virtually try on different colour variations of shoes on their left and right feet simultaneously, seamlessly comparing options in real time in #AR. Our customers on Android and iOS across the US, Canada and Europe can simply tap the Compare icon in the top-right corner of the Virtual Try-On experience to get started! By auto enabling the Compare feature for any AR-enabled shoe with at least one colour variation, we have made it even easier for our brands to leverage 3D content on their Amazon product listings. We're excited to see how this cutting-edge innovation enhances customers' shopping experience and helps them make better purchasing decisions. #FashionTech #FashionTechnology #FashionInnovation #AugmentedReality 

Geox and Amazon Fashion are working together to seize a projected 52% growth opportunity in the next 5 years! Our team provided detailed and accurate insights on customer trends and behaviours. This allowed Geox to identify categories in which it had limited or no presence. Geox then used these insights to inform its future product launches across Man, Woman and Kids collections. Swipe to uncover the entire story. #FashionTech #DataDriven #BusinessStrategy #ProductDevelopment

Our team is committed to using data-driven insights to empower C-suite leaders to make better-informed decisions – and that's why we launched the AVID C-level dashboard.  With the dashboard, brands can quickly see sales performance, inventory velocity, forecasts, and the impact of new-to-brand customers in just a few clicks. Here's what you need to know about this feature that achieved an 89% satisfaction score* in 2023. #BusinessIntelligence #DataDriven #Insights #DecisionMaking *Source: From a live in-app survey conducted in 2023.  

Discover Collections – a seamless way to inspire customers to explore new and favourite brands and products. Our team of dedicated experts harnesses industry research, trend insights, and editorial expertise to meticulously curate Collections that reflect customer journeys. Collections aim to inspire and simplify the discovery process, making it effortless for our customers to find what they're looking for, no matter their budget, size, or style preference. Swipe right to uncover a world of possibilities for brands through our series #AWindowIntoAmazonFashion. #CustomerExperience #Fashion

We're thrilled to welcome the iconic E. Gluck Corporation to Amazon Fashion Europe! 🌟 Family-owned since 1956, E. Gluck Corporation is a leading name in the global fashion watch industry. Brands like Anne Klein, Armitron, and Nine West form part of its renowned portfolio. It's our honour to collaborate with E. Gluck as it brings its timepieces to customers across Europe, following on its success with Amazon Fashion in the US. 👀 Explore the stylish collection of watches below:  →Nine West: https://amzn.to/3QaPvtR →Anne Klein: https://amzn.to/3THgcHf →Armitron: https://amzn.to/3vsOXIF #Fashion #SuccessStory #BrandStrategy #FashionTrends #Welcome