LADbible Group

We're thrilled to announce that this week we hit a huge milestone with 50 million followers on our LADbible Facebook page 🎉 This achievement now brings our combined total followers across LADbible and UNILAD to a staggering 100 million! To celebrate, here's one of our recent top performing videos ⬇️

We continued our incredible relationship with BBC Sport last weekend at the FA Cup final, where we were right in the heart of the action! Covering the match live on SPORTbible Instagram Stories, our host Mick Medeiros was on the ground interviewing fans and the football legend Wayne Rooney about predictions for the big match! ⚽️ Check out some of the content below ⬇️

This year, LADbible Group were The Prince's Trust first ever official social partner for their annual awards, that celebrate young people who have overcome barriers and their achievements. As sponsors of the JD Sports Fashion Foundation Community Impact Award, we created a moment for our winners, Kai, Jack, Charlie, that they’d never forget. All faced different challenges, including unstable accommodation, low confidence and Asperger’s syndrome. They managed to address an issue that was important to them via taking on a community project to support reducing knife crime in their local area, Teesside. With the help of Chunkz, we surprised them with their award at our offices, and showcased the film on the awards night as well as to millions on LADbible channels. Elsewhere, LADbible were front and centre on the red carpet, interviewing those who have supported the charity this year such as DJ Cuppy, Pixie Lott, Damian Lewis, Max Balegde and GK Barry. Head to LADbible stories to find out more.

The shortlists are in for the Broadcast (MBI) Digital Awards and we've thrilled to see three nominations for LADbible TV, our flagship YouTube channel, this year. For the first time, we have been shortlisted for 'Best Factual Channel'. Alongside, LADbible TV is also up for 'Channel of The Year'. Honesty Box, our fastest-growing factual show that tells stories of many uncovered walks of life, has also been shortlisted in the 'Best Short-Form Format' category. View the full shortlist: https://lnkd.in/eAVqwzXy

Last week LA Ronayne, our Executive Creative Director spoke at ADWEEK on ‘The Future of Digital Branded Content’ panel, presented by Tellycast.   Leading LADbible Group’s commercial creative strategy, LA discussed alongside Matt Ford, Rupert Britton and Jordan Schwarzenberger on how to place brands at the heart of culture, the creator economy, and what trends they predict for the industry. Thanks to TellyCast - the content industry news podcast and ADWEEK.

We've gone across the globe in our latest episode of Snack Wars, for a game of UK v Nigeria featuring Bukayo Saka. In a flavourful showdown, the Premier League superstar compared snacks from both cultures - and told us why he would share his Love Hearts with team mate Martin Ødegaard, reveals his favourite chocolate bar and shows us why he is braver than singer Burna Boy. Trending number 1 on YouTube UK videos, head over to watch now: https://lnkd.in/eF4FzGUU

We're thrilled to have been shortlisted in The Drum Marketing Awards, EMEA in the finance category for our 'Why You Pay Matters' campaign with Visa x Publicis Media This campaign enabled Visa to connect with Gen Z through entertaining and engaging content across our channels which effectively showcased Visa’s role in securing and protecting payments. You can see the full shortlist here: https://lnkd.in/drZ8pFUG

A little sneak peek into 24 Hours with LAD, hosted at Heckfield Place 😍 A massive thank you to everyone who was part of an epic 24 hours 🙌 Remel London, Munya Chawawa, Max Balegde (YMU), Nicola Adams OBE (IP AGENCY), Kanya King CBE, James Kirkham, Sonya Arthur, Will Harrison

We were delighted to team up with Limitless Live as the official media partner, to throw the largest free festival in the UK every year to connect aspirational young people from underrepresented backgrounds and give them the opportunity to experience their first live show.    We interviewed Talent on the day including Jords, Backroad Gee and Stefflon Don with our host Shanie Ryan and provided special artist guest Shayna Marie, amplifying throughout the weekend on LADbible socials.   Watch the content below.

We're thrilled to announce that for the second year running we have been named the most awarded media owner at the Campaign Media Awards. Winning 3 awards, we took home the Gold for: Best Social Strategy: It's OK I'm with The AA x Goodstuff Fashion & Beauty: No Average Jack for Jacamo, N Brown Group x the7stars Branded Content, Social: #McNuggetworthy, McDonald's x OMD UK A massive thank you to our teams, agencies and partners 🎉 See the full list of winners here: https://lnkd.in/gepKjvhN