We're thrilled to announce that this week we hit a huge milestone with 50 million followers on our LADbible Facebook page 🎉 This achievement now brings our combined total followers across LADbible and UNILAD to a staggering 100 million! To celebrate, here's one of our recent top performing videos ⬇️
LADbible Group
Technology, Information and Internet
Redefining entertainment and news for a social generation.
About us
Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.
- Website
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http://www.ladbiblegroup.com
External link for LADbible Group
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Manchester
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Digital Advertising, Digital Marketing, Publishing, Social Media, News Publishing, Content Creation, and Marketing Campaigns
Locations
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Primary
20 Dale Street
Manchester, M1 1EZ, GB
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The Relay Building, Level 2
114 Whitechapel High St
London, London E1 7PT, GB
Employees at LADbible Group
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Victoria Willis
Director of Delivery at LADbible Group
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Jody Smith
Creative Director - Exec Producer - Digital Video & TV Specialist
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Tim Pearson
Chief Revenue Officer at LADbible Group
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Will Guyatt
Communications leader, corporate storyteller, technology journalist and trusted advisor. I talk to 10m Brits every week.
Updates
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We continued our incredible relationship with BBC Sport last weekend at the FA Cup final, where we were right in the heart of the action! Covering the match live on SPORTbible Instagram Stories, our host Mick Medeiros was on the ground interviewing fans and the football legend Wayne Rooney about predictions for the big match! ⚽️ Check out some of the content below ⬇️
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This year, LADbible Group were The Prince's Trust first ever official social partner for their annual awards, that celebrate young people who have overcome barriers and their achievements. As sponsors of the JD Sports Fashion Foundation Community Impact Award, we created a moment for our winners, Kai, Jack, Charlie, that they’d never forget. All faced different challenges, including unstable accommodation, low confidence and Asperger’s syndrome. They managed to address an issue that was important to them via taking on a community project to support reducing knife crime in their local area, Teesside. With the help of Chunkz, we surprised them with their award at our offices, and showcased the film on the awards night as well as to millions on LADbible channels. Elsewhere, LADbible were front and centre on the red carpet, interviewing those who have supported the charity this year such as DJ Cuppy, Pixie Lott, Damian Lewis, Max Balegde and GK Barry. Head to LADbible stories to find out more.
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The shortlists are in for the Broadcast (MBI) Digital Awards and we've thrilled to see three nominations for LADbible TV, our flagship YouTube channel, this year. For the first time, we have been shortlisted for 'Best Factual Channel'. Alongside, LADbible TV is also up for 'Channel of The Year'. Honesty Box, our fastest-growing factual show that tells stories of many uncovered walks of life, has also been shortlisted in the 'Best Short-Form Format' category. View the full shortlist: https://lnkd.in/eAVqwzXy
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Last week LA Ronayne, our Executive Creative Director spoke at ADWEEK on ‘The Future of Digital Branded Content’ panel, presented by Tellycast. Leading LADbible Group’s commercial creative strategy, LA discussed alongside Matt Ford, Rupert Britton and Jordan Schwarzenberger on how to place brands at the heart of culture, the creator economy, and what trends they predict for the industry. Thanks to TellyCast - the content industry news podcast and ADWEEK.
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We've gone across the globe in our latest episode of Snack Wars, for a game of UK v Nigeria featuring Bukayo Saka. In a flavourful showdown, the Premier League superstar compared snacks from both cultures - and told us why he would share his Love Hearts with team mate Martin Ødegaard, reveals his favourite chocolate bar and shows us why he is braver than singer Burna Boy. Trending number 1 on YouTube UK videos, head over to watch now: https://lnkd.in/eF4FzGUU
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We're thrilled to have been shortlisted in The Drum Marketing Awards, EMEA in the finance category for our 'Why You Pay Matters' campaign with Visa x Publicis Media This campaign enabled Visa to connect with Gen Z through entertaining and engaging content across our channels which effectively showcased Visa’s role in securing and protecting payments. You can see the full shortlist here: https://lnkd.in/drZ8pFUG
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A little sneak peek into 24 Hours with LAD, hosted at Heckfield Place 😍 A massive thank you to everyone who was part of an epic 24 hours 🙌 Remel London, Munya Chawawa, Max Balegde (YMU), Nicola Adams OBE (IP AGENCY), Kanya King CBE, James Kirkham, Sonya Arthur, Will Harrison
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We were delighted to team up with Limitless Live as the official media partner, to throw the largest free festival in the UK every year to connect aspirational young people from underrepresented backgrounds and give them the opportunity to experience their first live show. We interviewed Talent on the day including Jords, Backroad Gee and Stefflon Don with our host Shanie Ryan and provided special artist guest Shayna Marie, amplifying throughout the weekend on LADbible socials. Watch the content below.
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We're thrilled to announce that for the second year running we have been named the most awarded media owner at the Campaign Media Awards. Winning 3 awards, we took home the Gold for: Best Social Strategy: It's OK I'm with The AA x Goodstuff Fashion & Beauty: No Average Jack for Jacamo, N Brown Group x the7stars Branded Content, Social: #McNuggetworthy, McDonald's x OMD UK A massive thank you to our teams, agencies and partners 🎉 See the full list of winners here: https://lnkd.in/gepKjvhN