Fuse

This weekend, an incredible summer of sport kicks off with England launching its UEFA Euros campaign against Serbia. At the same time the Cannes Lions jury and I will gather to judge the Entertainment Lions for Sport. It's the fourth year of the festival taking sport seriously, a significant shift from the inaugural sports category jury in 2021, which I judged over Zoom in my kitchen amid a global pandemic. Back then, the entries were deeply moving and reflective of the time but were limited mainly to men's football and had little representation from Asia. Three years on, the category has grown and evolved, gaining more attention from organisers and advertisers. Now the festival even boasts a sports-dedicated beach on the Croisette, rivalling those of the major tech players. So why the increased interest? And why should brands take note? Have a read of my piece in today's Campaign UK on the opportunity and investment for sport. Cannes Lions International Festival of Creativity Fuse

We are delighted to join a fantastic group of industry peers in being awarded an IPA People First Promise Badge of Honour, in recognition of our commitment to our people’s mental health & wellbeing. Read more about it here! ➡ https://lnkd.in/ezTX9V7p. #mentalhealth #peoplefirst #wellbeing

New role available! Come join our design team! Apply here ➡ https://lnkd.in/eqM_qVHj #designer #midweight #werehiring

Kicking off Vodafone's summer of festival activations with a fabulous weekend at Mighty Hoopla Festival! 🎉 Our Fuse team delivered a brand new Connect & Charge tent, offering free charging and WiFi to all festival goers to help keep the party going without fear of low battery. 🕺 Next up is BST Hyde Park where Connect & Charge will be open across 9 show days throughout June and July. #Festival #MightyHoopla #Vodafone #Sponsorship #Brandpartnerships #Musicmarketing

And that's a wrap on an extraordinary UEFA finals season. 4 cities. 4 finals. One very proud agency.  🎉 Dublin✅ Bilbao ✅ Athens ✅ London ✅ A huge congratulations to the incredible Fusers who consistently go above and beyond to make it all possible for our clients. #football #uefa #championsleague #europaleague #womenschampionsleague #conferenceleague

Fuse CEO Louise Johnson speaks to City AM for their ‘Meet the Founder’ series, where she discusses what she believes are the most important factors to consider when seeking talent.   Read more by clicking the link below! ⬇   #femaleleader #business #team

To engage with fans at the UEFA Champions Festival, Fuse and TRO were tasked with creating compelling and immersive experiences for Just Eat Takeaway.com and PepsiCo. This included the creative design, production and the execution of fan experiences at the festival for both brands, ensuring attendees had unforgettable and interactive experiences.   Take a look at how we captivated audiences and enhanced their festival journey…   #uclfinal #festival #activations

What an amazing initiative by PepsiCo to reduce packaging waste at the UEFA Champions League Festival! With dedicated return and recycling stations across London, fans could return their reusable cups, recycle their cans or crisp packets, encouraging them to help create positive change and rewarding them through prizes and experiences along the way. We’re proud to have supported them in bringing this to life! #sustainability #uclfinal #pepsico

It’s finally arrived! The 2024 UEFA Champions League final ⚽🙌   We're delighted to have partnered with PepsiCo and Just Eat Takeaway to bring their brands to life in London, helping fans get involved in the action. Thanks LBBonline - Little Black Book for sharing our exciting news! 👇 https://lnkd.in/dNcaSJBD We’re on-site at the Fan Festival today and tomorrow, so make sure to pop by. If not, keep an eye on our socials 👀 #experientialmarketing #UEFA #championsleaguefinal #fanfestival Fuse Amy Beresford Marina Lunn Jeremy Peeters Stephanie Herbst Rob O'Siochain PepsiCo Just Eat Takeaway.com

On the eve of the Scottish Gas Scottish Cup Finals, our client British Gas unveiled a stunning carbon absorbing mural at Hampden Park depicting fans’ top moments from the Men’s and Women’s competitions over the years. The mural celebrated the competition’s 150-year history ahead of the Finals weekend and was installed by Glasgow-based artist Molly Hankinson. #scottishgas #scottishcup #sustainability