CM Research Ltd.

CM Research Ltd.

Market Research

Leatherhead, Surrey 844 followers

Now part of Kynetec

About us

Experts in veterinary and pet owner market research. Innovation in research is at the heart of what we do: that means constantly challenging ourselves to do things differently and better. Our expertise ranges from cutting-edge research techniques to advanced stats like our TargetTest (for modeling and scenarios testing) or our validated PSMPriceBuilder. Our veterinary panels now cover over 17 countries in 4 continents with over 21,000 practicing veterinary professionals.

Website
http://www.cm-research.com
Industry
Market Research
Company size
11-50 employees
Headquarters
Leatherhead, Surrey
Type
Privately Held
Founded
2010
Specialties
Veterinary market research, Pet owners market research, Veterinary Panels, Quantitative Modeling, Focus Groups, In-depth Interviews, New Product Development, Brand Health Tracking, Ad-Testing, Market Sizing, Pricing Research, Driver Analysis, and Concept testing

Locations

Employees at CM Research Ltd.

Updates

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    844 followers

    Attending the AVMA Convention? Sign up to our FREE Cost of Living event below... #AVMA2024

    View profile for Tanya Michelsen, graphic

    Research Director at Kynetec

    ๐ŸŽ“๐€๐ญ๐ญ๐ž๐ง๐๐ข๐ง๐  ๐ญ๐ก๐ž ๐€๐•๐Œ๐€ ๐‚๐จ๐ง๐ฏ๐ž๐ง๐ญ๐ข๐จ๐ง? ๐‰๐จ๐ข๐ง ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐ž-๐œ๐จ๐ง๐ฏ๐ž๐ง๐ญ๐ข๐จ๐ง ๐ฌ๐ž๐ฆ๐ข๐ง๐š๐ซ๐ŸŽ“ ย  ๐’๐ž๐ฆ๐ข๐ง๐š๐ซ ๐“๐จ๐ฉ๐ข๐œ: Insights on the cost-of-living crisis impact on veterinarians & pet owners ๐ƒ๐š๐ญ๐ž & ๐“๐ข๐ฆ๐ž: Saturday 22 June, 10:30-11:15 ๐‹๐จ๐œ๐š๐ญ๐ข๐จ๐ง: Hilton Austin Hotel (meeting room 410), 500 East 4th Street, Austin, Texas, 78701 - only a 5-minute walk away from the Austin Convention Center 45-๐ฆ๐ข๐ง๐ฎ๐ญ๐ž๐ฌ ๐จ๐Ÿ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ ๐จ๐ง ๐๐š๐ญ๐š ๐Ÿ๐ซ๐จ๐ฆ 150 ๐ฏ๐ž๐ญ๐ž๐ซ๐ข๐ง๐š๐ซ๐ข๐š๐ง๐ฌ ๐š๐ง๐ 400 ๐ฉ๐ž๐ญ ๐จ๐ฐ๐ง๐ž๐ซ๐ฌ ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ญ๐ก๐ž ๐”๐’,ย including: ๐Ÿ“‰ The evolution of the crisis so far ๐Ÿถ Cost saving measures adopted by veterinariansย and pet owners ๐Ÿฑ Impact on preventative health & treatment of conditions โšก๏ธ Impact on nutritional choices ๐Ÿ“Š Trends to watch in the coming months or years ๐๐ฅ๐ž๐š๐ฌ๐ž ๐ฃ๐จ๐ข๐ง ๐ฎ๐ฌ register your interest https://shorturl.at/aQiwk #AVMA2024

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    844 followers

    Join us for our FREE Cost of Living webinar next Tuesdayโ€ฆDonโ€™t miss out.

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    37,650 followers

    Do join us! We're sharing our expertise and insights directly from veterinarians and pet owners across the US and Europeย as we share, and talk through, our Wave 3 report on the impact of the cost-of-living crisis on the veterinary sector. ย  ๐Ÿฑย The webinarย subject?ย ๐Š๐ฒ๐ง๐ž๐ญ๐ž๐œ'๐ฌ ๐œ๐จ๐ฌ๐ญ-๐จ๐Ÿ-๐ฅ๐ข๐ฏ๐ข๐ง๐  ๐ญ๐ซ๐š๐œ๐ค๐ž๐ซ, now in its third wave,ย which summarises the impact and evolution of the cost-of-living crisis on veterinarians and pet owners.ย  ย  ๐Ÿ‘ฉ๐Ÿ’ปย What to expect? ๐Ÿ’๐Ÿ“-๐ฆ๐ข๐ง๐ฌ ๐จ๐Ÿ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ, ๐๐š๐ญ๐š ๐š๐ง๐ ๐š๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ, ๐œ๐จ๐ฅ๐ฅ๐ž๐œ๐ญ๐ž๐ ๐๐ข๐ซ๐ž๐œ๐ญ๐ฅ๐ฒ ๐Ÿ๐ซ๐จ๐ฆ ๐ฏ๐ž๐ญ๐ž๐ซ๐ข๐ง๐š๐ซ๐ข๐š๐ง๐ฌ ๐š๐ง๐ ๐ฉ๐ž๐ญ ๐จ๐ฐ๐ง๐ž๐ซ๐ฌ, including: โ€ข The evolution of the crisis (so far) โ€ข Cost saving measures adopted by vets and pet owners โ€ข Impact on preventative health & treatment of conditions โ€ข Trends to watch in the coming months (โ€ฆor years) โ€ข Insights from the UK, France, Spain and the US โฐย When? ๐“๐ฎ๐ž๐ฌ๐๐š๐ฒ ๐‰๐ฎ๐ง๐ž ๐Ÿ’, ๐Ÿ‘-๐Ÿ‘.๐Ÿ’๐Ÿ“๐ฉ๐ฆ ๐”๐Š ๐ญ๐ข๐ฆ๐ž / ๐Ÿ๐ŸŽ-๐Ÿ๐ŸŽ.๐Ÿ’๐Ÿ“๐š๐ฆ ๐„๐ƒ๐“ Register here >>ย https://bit.ly/4axB36n ย  #veterinarians #costofliving #pets #petowners #veterinaryclinics #webinar #data #analytics

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    844 followers

    Our annual Sales Rep survey has once again been extended to cover the UK, France and Germany. Get in touch to subscribe now.

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    37,650 followers

    ๐Ž๐ฎ๐ซ ๐š๐ง๐ง๐ฎ๐š๐ฅ ๐ฌ๐ฎ๐ซ๐ฏ๐ž๐ฒ ๐จ๐Ÿ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ข๐จ๐ง ๐š๐ง๐ข๐ฆ๐š๐ฅ ๐ฏ๐ž๐ญ๐ฌ ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ญ๐ก๐ž ๐”๐Š, ๐…๐ซ๐š๐ง๐œ๐ž ๐š๐ง๐ ๐†๐ž๐ซ๐ฆ๐š๐ง๐ฒ ๐ž๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ž๐ฌ ๐ฏ๐ž๐ญ'๐ฌ ๐ฏ๐ข๐ž๐ฐ๐ฌ ๐จ๐ง ๐ญ๐ก๐ž ๐ฆ๐š๐ง๐ฎ๐Ÿ๐š๐œ๐ญ๐ฎ๐ซ๐ž๐ซ๐ฌ ๐š๐ง๐ ๐ฌ๐š๐ฅ๐ž๐ฌ ๐ซ๐ž๐ฉ๐ฌ ๐ญ๐ก๐š๐ญ ๐ญ๐ก๐ž๐ฒ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก. ย  This valuable insight can help increase performance of sales teams by highlighting both areas of success as well as blind spots.ย  ย  Comprising 400 vets in the UK, 300 vets in France and 300 vets in Germany, these studies have been tracking from 2011-15 through to today, providing an average of a decade of data to brands and sales teams, allowing trend analysis and deep insight to those seeking a competitive edge.ย  ย  Register your interest or find out more about the report click here https://rb.gy/ayau29 or email [email protected] ย  #animalhealth #vet #vetsurvey #smallanimalvet #companionanimalcareย 

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    Kynetec - Sales Rep Survey

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  • CM Research Ltd. reposted this

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    37,650 followers

    โญ๏ธ ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐ง๐  ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ž๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ญ๐ก๐ž ๐”๐Š ๐š๐ง๐ข๐ฆ๐š๐ฅ ๐ก๐ž๐š๐ฅ๐ญ๐ก ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ โญ๏ธ Kynetec and CM Research (now part of Kynetec) are delighted to again be sponsoring and supporting the UK Veterinary Marketing Awards. ย  Together we are sponsoring the following three awards: โญ๏ธ Veterinary Media Advertising โญ๏ธ Best New Product โญ๏ธ Best Support Team Our animal health team โ€“ Helen Austin, Tanya Michelsen and Abi Moorcock are looking forward to celebrating at the awards ceremony on 15th March 2024. #VMAAwards24

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    844 followers

    Wave 3 of our Cost of Living tracker is underway. Haven't subscribed yet? It is not too late. Contact [email protected] to subscribe.

    View profile for Abi Moorcock, graphic

    Research Director at CM Research, now part of Kynetec

    One in two veterinarians in the US are prescribing cheaper medication alternatives as a result of the cost-of-living crisis.ย  ย  The cost-of-living crisis continues to change the face of veterinary practice finances and treatment decisions. ย  There are more pet owners than ever, and financial and staffing constraints are high, putting extreme pressure on veterinary practices. This is impacting prescribing and treatment protocols. ย  Compared to last year:ย  ย  -96% of US veterinary practices report pharmaceutical prices have increasedย  -51% of US veterinary practices are prescribing cheaper medication alternatives -33% of US veterinary practices report less revenue from products sold at the practice ย  How is the cost-of-living crisis impacting veterinary practices in 2024? Access 2024 data and insights from wave 3 of our vet and pet owner tracker to find out what this means for your pharma brand and products. Our new extended questionnaire will also include:ย  ย  - Which suppliers are veterinary practices switching to?ย  - What conditions are pet owners changing their treatment protocols for? ย  Please contact [email protected] or [email protected] for details.ย 

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    844 followers

    How effective are your interactions with UK small animal veterinarians? Subscribe to find out...

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    37,650 followers

    ๐Ÿฑ๐ƒ๐จ๐งโ€™๐ญ ๐ฆ๐ข๐ฌ๐ฌ ๐จ๐ฎ๐ญ ๐จ๐ง ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ญ๐จ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐ฌ๐š๐ฅ๐ž๐ฌ ๐ญ๐ž๐š๐ฆ ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž ๐ฅ๐ž๐ฏ๐ž๐ฅ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ฆ๐š๐ฅ๐ฅ ๐š๐ง๐ข๐ฆ๐š๐ฅ ๐ฏ๐ž๐ญ๐ฌ โ€ฆ ๐Ÿถ ย  We've been tracking perceptions and performance of the main animal health companies and their sales teams in the UK since 2011. Access our annual survey of UK companion animal vets to identify opportunities and challenges for further sales growth. Want to take part? Weโ€™re kicking of our next tracker end February โ€ฆ Download our brochure now to find out more. https://rb.gy/lhlnc3

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    844 followers

    Contact us for access to veterinary professionals worldwide

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    37,650 followers

    Unparalleled veterinary accessย  ๐Ÿฑ ๐Ÿถ We're passionate about providing our clients with the insights and data they need to make informed decisions in animal health. What sets us apart is our direct access to the markets we serve. We have access to over 28,000 veterinary professionals worldwide through our verified and highly profiled, propriety panel, Vetspanel. For veterinary driven insights, our VetsPanel encompasses: โ€ขย 17+ countries across Europe, Australia, North & South America, Australasia, Asia, and Africa โ€ขย  28000+ companion animal veterinary professionals (18,500 Europe; 7,700 North America) Whether you're looking to make strategic decisions, develop new products, build a more sustainable business, or perfect your marketing and sales strategies, we're here to help. Connect with Tanya Michelsen ย  #Kynetec #data #insights #marketresearch #companionanimal #veterinary

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    844 followers

    Our Cost of Living tracker shows that financial pressures are impacting care for chronically or acutely ill pets. Contact [email protected] to subscribe.

    View profile for Tanya Michelsen, graphic

    Research Director at Kynetec

    Pet owners in the US whose pet has been diagnosed with either an acute or chronic condition are twice as likely to be delaying treatments for the condition compared to other countries - all as a direct result of financial pressures. Want to know more? What conditions are treatments being delayed for? Wave 3 of our Cost of Living tracker will find out. Don't miss the next part of our Cost of Living tracker: The impact of the Cost of Living Crisis on veterinarians and pet owners. Email me for a copy of our brochure:ย [email protected] Kynetec CM Research Ltd. #costoflivingcrisis

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