Earlier this month, Channel 4 Sales hosted a ‘Big Branded Social Breakfast’ where they came together with agencies/clients in the nations and regions to discuss how Channel 4 is supercharging social content as part of our Fast Forward strategy and its recent portfolio. Joining the panel was Natalie Carney, Senior Brand Manager at Spectrum Brands, Lisa Thompson MIPA, Strategy Lead at Wavemaker North and Nyall Cook, Head of Development at 4Studio, Channel 4’s digital content studio who discussed the shift in this area of content as well as the key priorities from them. Want to keep up with the latest updates and trends by attending future events? Make sure to follow Channel 4 Sales on LinkedIn.
Channel 4
Broadcast Media Production and Distribution
London, London 218,948 followers
Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster.
About us
Channel 4 is a unique and distinctive part of the UK. Publicly owned but entirely commercial and self-sufficient, our public-service remit mandates us to take risks and offer alternative programming, commissioning all of our programmes externally. We’re home to the UK’s biggest free streaming service, and a network of 12 television channels. We have the youngest-skewing PSB channel in the UK – and we reach more 16-34-year-olds than any other commercial broadcaster across TV and streaming. Through Film4, we back creative excellence and invest in British filmmakers, to huge critical acclaim – Film4 films have produced 138 Oscar nominations and 35 wins in our 38-year history. We bring to life new creative ideas and, in the process, create thousands of jobs and support hundreds of independent production companies across the UK. Channel 4 is built on strong foundations. Since we were created in 1982, we have been at the centre of national conversations and have been instrumental in creating a truly world-beating production sector. Channel 4's new Future4 strategy builds upon our strong track record of digital innovation and will accelerate Channel 4’s pivot to digital by driving both online viewing and new revenues. It’s an ambitious and comprehensive plan to transform Channel 4 into a digital PSB that retains its distinctive brand and public service impact.
- Website
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http://www.channel4.com
External link for Channel 4
- Industry
- Broadcast Media Production and Distribution
- Company size
- 1,001-5,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Founded
- 1982
- Specialties
- Broadcast Media, internet, entertainment, online, TV, Film, commissioning, digital, VOD, commercial, employer, advertising, marketing, public-service, content, technology, on-demand, careers, talent, and creative
Locations
Employees at Channel 4
Updates
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👑 Meet south London royalty 👑 Our brand new drama Queenie airs on Channel 4 from Tuesday 4 June. To celebrate, our in-house agency 4creative have unveiled a mural at Electric Avenue in Brixton. Brixton is at the heart of Queenie’s universe, and this stunning mural, designed by Kione Grandison and painted by Grand Visual, is in a location that pays tribute to south London’s importance to the story. Take a look at the artwork which shows off Queenie’s main character energy, and find out more about the campaign, below: https://lnkd.in/ezSktr-t
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Huge welcome to the C4 team, Rachel Bailey 🎉Hope you are having a great first week so far🎊
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Channel 4 and Skipton Building Society spotlight the highs and lows of the property ladder in social-first branded entertainment series, Make Your Move. Debuting today (24 May) across all social platforms, television and streaming, the three-part series sees Great House Giveaway presenter and mortgage expert Tayo Oguntonade help turn three couples’ financial fears into an optimistic outlook as they seek to buy their future home. For more information: https://lnkd.in/eK-tAu9u
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🎉 Channel 4 has received 23 nominations at the 2024 Broadcast Digital Awards including: · Nine nominations for Channel 4.0 (including Channel of the Year and Best Entertainment Channel) · Channel of the Year and Best Factual nominations for More4 · UNTOLD nomination in Best Current Affairs Programme · Four out of six nominations in Best Content Partnership or AFP · Four out of six nominations in Best Short-Form Format · Three out of six nominations in the Best Short-Form Documentary category 🌟Congratulations to all the nominees.🌟
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Ready, set, go: Toyota and Allianz Insurance to sponsor Paris 2024 Paralympic Games on Channel 4 For more information: https://lnkd.in/eg9M3eS5
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Channel 4 and YouTube team up to bring Paris 2024 Paralympic Games coverage to even more viewers! With more than 1300 hours of coverage and up to 18 concurrent streams, Channel 4 Sport’s YouTube channel will carry every televised moment of the Paralympics for the first time. For more information please click here: https://lnkd.in/eMSbFWik
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Today Freely, the new free TV service, uniting Channel 4, BBC, ITV and Channel 5 content, has launched its first integrated campaign: ‘created and devised by TMW. To celebrate, those in London, Birmingham and Manchester are in with a chance of winning a TV from the new streaming service. All you need to do is find the Freely branded cab and scan that QR! Check out the campaign to learn more about the new way to do free TV! Everyone TV
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📈 Our digital-first platform Channel 4.0 is continuing to grow: - 200% increase in our views on YouTube in Q1 2024 - Views of full programmes up to 23 million on YouTube - More than 600 million views across all platforms Find out more about our latest stats: https://lnkd.in/ebiCUxWu
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Cutting through the Noise, Evolving with the Audience, Ensuring Integrity Yesterday, Katie Jackson, Interim Chief Marketing Officer, Diana Izzard, Head Lawyer and Adam Middleton Senior Creative Strategist at Channel 4 took part in TellyCast - the content industry news podcast’s Brand Funded Entertainment Summit and Advertising Week Europe. For Katie, campaigns which get people talking are just as important as tech optimisation in helping a TV series cut through the noise. For Adam, an “important part of our vision going forward is how we’re constantly evolving and serving our audience in the way they’re viewing our content.” Diana placed emphasis on the importance of collaboration and having conversations from the very start with all the key stakeholders when it comes to creating content that is full of integrity, engaging and authentic to your brand. Click here for some further insight: https://lnkd.in/ei4vmdmB https://lnkd.in/ecetY6Tc https://lnkd.in/e8sDiVRp