Appier

We had an incredible session today at SuperAI, led by our CEO and co-founder, Dr. Chih-Han Yu, discussing the future of autonomous enterprises. Here's a quick recap if you missed it! 🔹 Emergence of autonomous enterprises: Integrating AI, machine learning, automation, and data analytics revolutionize businesses, enabling minimal human intervention while maximizing efficiency and innovation. 🔹 Transforming business operations: Autonomous enterprises are not just a futuristic concept—they are here, transforming customer experiences and creating new growth opportunities. 🔹 AI-human synergy: While AI handles data processing and repetitive tasks, human creativity, emotional intelligence, and strategic thinking remain irreplaceable. The synergy between human and machine intelligence will drive unprecedented efficiency and innovation. 🔹 Real-time personalization: Leveraging large language models and real-time data, AI is set to achieve true autonomous communication, delivering personalized content and experiences at scale. As we continue to embrace these advanced technologies, our mission at Appier remains clear: to drive innovation and deliver exceptional results, leading the charge in this exciting new era of autonomous enterprises. Thank you to everyone who joined us today. Let's continue to innovate, adapt, and lead together! #autonomousenterprise #AI #innovation #futureofwork #Appier #technology #machinelearning

🚀 Want to know the secrets behind successful hyper casual game campaigns? Join us for an exclusive webinar on June 18th where TapNation's Jatin Mittal and APPS's Aleyna Cerrah will be spilling all the secrets 🎮🔥 Swipe through our carousel below to explore some of the most intriguing questions we'll address... And when you're done, reserve your spot so you don't miss this opportunity to gain valuable insights and take your retargeting strategies to the next level. Register here👉 https://bit.ly/3WSZmIE #Retargeting #HyperCasualGaming #Webinar #UA #DeepLinking #MarketingStrategies

We are thrilled to announce that Chih-Han Yu, Appier's CEO and Co-Founder, will be speaking at the prestigious SuperAI Conference in Singapore on June 5th! 🌏✨ Join us as Chih-Han delves into "Navigating the Future of the Autonomous Enterprise," exploring AI's transformative potential and how it is revolutionizing business models across industries. This is a unique opportunity to gain insights from Appier and learn from some of the world’s leading minds in AI. Join us as we discover how Generative AI is driving the future of autonomous enterprises, creating unprecedented opportunities for innovation and growth! 📅 Date: June 5, 2024 ⏰ Time: 10:30am (Motiff Stage) 📍 Location: Marina Bay Sands, Singapore Stay tuned for more updates and insights from the event! #SuperAI #AI #autonomousenterprise #GenAI #Appier

Reason #612 for attending Appier's Cookieless Webinar: CEO Lê Viết Thanh K&K Fashion will be in attendance to share how the fashion brand successfully implemented a future-proof cookieless strategy for business growth. Need more reasons to attend? How about the chance to learn the 4 essential steps to navigate the cookieless landscape and leverage 1st-party data for enhanced user experiences?   Or, getting practical insights from Appier to capitalize on the cookieless opportunity and optimize your marketing efforts? All this and more in our webinar taking place in *2* weeks. Register now 👇👇 https://lnkd.in/gp9ufZum #cookieless #aisolution #firstpartydata

🚀 Dive deep into the world of hyper casual game retargeting with industry giants TapNation and APPS! 🎮🔥 Ever wondered how top UA managers navigate the dynamic world of hyper casual gaming? Join us for an exclusive webinar where Jatin Mittal and Aleyna Cerrah unveil the strategies that propelled their organizations to triumph in this fast-paced market. Discover the secrets behind their success, from effective methods for implementing IAA game retargeting to the crucial factors that differentiate a successful retargeting campaign. And, get insights from Appier's very own Bob Hollanders 📅 Date & Time: Tuesday, June 18th | 4 PM (GMT+2) 🔍 What you'll discover: 💡 Insider strategies behind TapNation and App’s triumphs in the hyper-casual gaming market  💡Effective methods for implementing IAA game retargeting 💡Crucial factors that make a retargeting campaign successful Don't miss this opportunity to learn from the best and revolutionize your approach to retargeting! Register now👉 https://bit.ly/3WSZmIE #Retargeting #HyperCasualGaming #Webinar

🚀【熱烈報名中｜Appier x Amway 】 OMO全攻略：從虛實整合到個人化體驗 你是否正在思考該如何把握 OMO (Online-merge-offline) 的行銷產業趨勢，掌握品牌顧客的線上線下軌跡，打造跨渠道的超個人化體驗，促動品牌轉換商機？ 隨著後疫情時代虛實整合浪潮的推進，消費者越來越重視跨渠道的「體驗型」購物歷程。無論是純線上或線下，抑或是跨通路的品牌，都必須建立全新一套的跨渠道行銷策略，打造虛實無縫的個人化消費體驗。 本次我們特別邀請 Amway Taiwan (安麗台灣）的數位產品管理主任 Benjamin Lin 親臨現場，分享 Amway 在 OMO 時代的虛實整合行銷策略與秘訣，帶您了解 Amway 如何深化跨渠道社群互動，提高品牌社群活躍度，助力品牌提升轉換！ 🔥 打造最讓消費者心動的 OMO 個人化旅程，就趁現在！🔥 本次研討會將會分享： 💡 OMO全攻略： 虛實整合行銷產業趨勢 💡 如何善用 AI 打造無縫個人化旅程，促動品牌轉換商機  💡 客戶成功經驗談：Amway Taiwan - OMO 行銷策略與秘技分享 📅 👇 點擊下方連結，立即報名！👇 https://lnkd.in/dYG92RBj #appier #amway #OMO #虛實整合

🚀Unlocking Success in Mobile Gaming: A Step-by-Step Guide to ROAS Elevation with Real-world Examples🎮 Our latest blog post is here to help you level up your mobile gaming advertising strategy! Discover Appier’s insights on how to find early high engagement players, target high-LTV users, and optimize your campaigns for maximum ROAS. Plus, explore real-world case studies showcasing our dynamic optimization tactics. Ready to boost your game ROAS? Check out the full article now👉 https://lnkd.in/dd6aSRzJ  #Gaming #CustomerAcquisition #DigitalAdvertising

🚀 We're excited to share Appier's strong Q1 performance, driving us towards our FY25 financial targets. We achieved a 33% YoY increase in revenue, reaching JPY 7.4 billion and exceeding our FY24 guidance by 31%. Our growth is powered by solid customer engagement and strategic expansions across the US & EMEA, and NEA. Notably, our gross profit grew by 37%, reaching a Q1 record high margin of 51.7%. Early profitability was achieved with an operating income of JPY 65 million and an EBITDA margin of 10%, reflecting our disciplined cost management and continuous investment in GenAI technology. These efforts have improved our operating leverage and key metrics like Average Revenue per Customer. Appier's recent GenAI innovations are designed to elevate customer experiences and catalyze business growth across multiple dimensions. These include enhancing advertising performance, optimizing keyword exploration, and improving auto-onsite editing. With these GenAI applications, Appier believes it can collectively boost productivity, expand customer outreach, and enhance operational efficiency, setting a new digital marketing and content management standard. We look forward to a promising Q2 as we continue advancing digital marketing and content management with GenAI! #Appier #AI #GenAI #digitalmarketing #earnings #Q1

Join us for a webinar on empowering user experiences in a cookieless era on June 12th! 🍪 As we look towards a future where third-party cookies will be phased out in Chrome, marketers are facing a pivotal shift in their data strategy. With the plan to deprecate third-party cookies for all users in 2025, we must learn to rely on and leverage first-party data. In this webinar, discover practical strategies and insights to thrive in the cookieless landscape:    💡Seizing the Cookieless Opportunity: Learn the 4 essential steps to navigate the cookieless landscape and leverage 1st-party data for enhanced user experiences.    💡Practical Insights from Appier: Gain valuable insights and strategies from Appier to capitalize on the cookieless opportunity and optimize your marketing efforts.    💡K&K Fashion Success Story: Hear the compelling case from K&K Fashion on how they successfully implemented a cookieless strategy for business growth. Register now and seize the cookieless opportunity with Appier! https://lnkd.in/gp9ufZum #Cookieless #UserExperience #1stPartyData #Appier #KKFashion

Our very own Bob Hollanders was interviewed by Peggy Anne Salz for The Groove podcast, recorded at the recent MAU in Las Vegas. The insightful discussion covered AI adoption and its impact on business growth, as well as: 🔹 How AI is reshaping marketing strategies and setting companies apart 🔹 The challenges and opportunities of using AI in marketing, including data sharing and leveraging similar audiences for growth 🔹 Expert insights on finding and engaging app power users and loyal customers and strategies for driving user engagement in non-gaming apps Tune in to find out how to stay ahead of the curve in the AI-driven business landscape! 🌟 #artificialintelligence #gaming #whales #useracquisition