hey!!! first off, HUGE congrats on finishing your first novel, that’s an incredible feat and you should be unbelievably proud!!!! secondly, I hadn’t heard of this podcast before but as a huge fan of both star wars and fan works, I am absolutely putting it on my tbl list right now!!!!
so. this is a great question. and a hard question. and one that I’m probably going to spend way too many words answering, if I know myself at all.
I think this question, in part, depends on what you consider successful and profitable! for me, it’s meant being a jack of all trades - a lot of my work has come from being someone who knows how to make a podcast from soup to nuts and from being a person who a lot of people know. you’ve already done the hard thing: making something. that’s your resume, now get the resume out there!
I wish I could give advice about marketing and finding an audience, but honestly it’s changed so much since I started out that I hardly know how to find an audience anymore. but the basic approach always stands I think: don’t promo, build community. be authentic and enthusiastic, and hang out in online spaces that you’re already excited to be in. share your passion with people. clearly you already know how to do that, making a fan podcast!
in terms of getting to know your peers, I always recommend people join the WGA Audio Alliance discord to get to know who else is working in the space and hear about events. I did meet a lot of people at events early on, but unfortunately a lot of those things don’t exist anymore (or were one-offs to begin with) or were smaller, invite-only things. if you’re in NY, LA, Chicago, or London, there are vibrant AD scenes, so seek those out and go to (or organize!) a meet-up.
knowing your peers is the single most important thing for getting jobs. with the exception of one cold outreach, every job I’ve ever gotten has been because I met somebody and vibed with them. stay in touch but not too much - don’t email your industry contacts all the time, but every 8-18 months, reach out to folks and do a catch up zoom or coffee. but don’t network just to network! get to know people whose work you really like. getting to know peers at your same level is just as - if not more - important as networking to those who are further along in success than you.
be incredibly findable. having the facebook page, instagram, etc. is great, but if you’re a production company hoping to make money through providing services like producing, directing, writing, etc. (which is primarily how I’ve made a living - I don’t really make money directly from my original podcasts), having a website is a must. if you don’t want to pay for squarespace or wix, you can make a website through tumblr and then just buy a url and have it redirect (I wrote about this a bit in my production guide). same deal if you want to be hired as a writer - having a website or some kind of resume is huge. I’m not saying you need to have an instagram detailing your personal life or anything (for me, I get personal about my thoughts on social media, but I never post my family/partner/non-industry friends/etc. some creators have had massive success building mystery (lemony snicket, the team behind midst), but I have no idea how to do that lol
this is already too long, so to summarize: build a community, both in your audience and your colleagues, be very clear and open about the skills you have/services you provide, and, ideally, do a lot of different things that put you in front of a lot of different audiences. try a lot of things and stick with what works.
to speak more on my personal journey, just briefly: 90% of being successful in the art and entertainment industry is luck. I know that people always say that, and it sucks as advice because it’s not advice at all, but it is just true. luck and timing. the only way to improve your chances are to make stuff, meet people, and be easily accessible.
I know that’s all exceptionally broad advice - if you’d like to share more specifics about your career goals, I’m happy to get more specific too!
