Hardware

Google TV 2.0 Review: A Brillant Interface, But Still Lacking Substance

Comment

It’s with a heavy heart that I write this revised Google TV review. The product is teetering on a ledge between falling into an abyss of obscurity or sliding downhill into geekdom. There doesn’t seem to be an exit path to the mainstream. Google TV, at least in this latest incarnation, fails to impress or resolve the major fundamental issues that doomed the first version. Oh how I wanted Google TV to finally be the bridge between cable and internet content. But it’s still nothing more than a fancy Netflix and YouTube box.

Hear this: The latest Google TV, referred to as Google TV 2.0 throughout the rest of this review, is a star performer. It runs like a champ and it’s clear that Google engineers paid close attention to criticism of version 1.0. Most of the functions and design elements previously missing are elegantly included. However, most of the downfalls of the older version had nothing to do with user interface. Content is king and Google TV sill doesn’t wear the crown.


Google TV 1.0 was a design mishmash. Different screens featured different design cues; each screen was almost completely different. Google TV 2.0 features a mostly unified experience throughout and Android users should feel right at home. The Honeycomb influence is undeniable and it works well on the living room scale of things.

The home screen is now a single bar of icons that overlays the background content. These are the most used apps or swapped for favorites. It also provides a natural navigation path to the apps and the new key features of TV & Movies, YouTube and Chrome. It’s a gorgeous menu tree.

Google TV is now built on Android 3.1 rather than 2.2. The new system runs silky smooth even on the year-old Sony Internet TV Blu-ray player. Google previously stated that it was designed for the older hardware but new models are coming next year that feature new CPUs so the performance should get even better. The older chipsets still choke on the HTML 5 apps. Any of the so-called “Spotlight TV optimized websites” stutter and are generally laggy in operation. It’s so bad that it’s understandable that Google clumped the lot together in one app rather than featuring the content separately. That way, you know, people are less likely to stumble upon them.

Part of Google TV’s draw is the web browsing and it’s vastly improved in Google TV 2.0. Basic features like bookmarks are finally present. Pages load quicker and it’s overall a more natural internet experience.


But that’s where the fun stops.

At its core, Google TV is about serving more entertainment content to the viewer. And it does. It accomplishes this goal, but the additional content is mainly just from Netflix, Amazon and Youtube as Hulu, ABC.com, NBC.com and all the rest of big media’s ad-supported websites are blocked. GTV’s strength has always been its search function that queues several internet sources and the owners cable TV guide. The new TV & Movies app is a major revision of the first generation’s search function. It intelligently presents available content to the viewer. But the limited amount of available services means that it’s mostly an alternative front-end to Netflix and Amazon. It looks and works great, but this smart guide eventually dumps users into the other apps anyway.

During an interview with Google TV’s head, Mario Queiroz, he stated to me that an API is planned for this search so it should grow and improve overtime — at least in theory. That’s the problem with Google TV: In theory it’s great. It sounds like a great service until you use it and find the hassle isn’t compensated by any real value.

Google TV is a great Netflix and YouTube box but that’s about it. The revised YouTube Leanback app features great navigation paths and content discovery, but it seemingly runs on Flash, which as I found, likes to crash. Still, it’s the best way living room YouTube experience I’ve seen yet even with the crashes.


The internet community has long stated that apps will save Google TV. Well, apps are here and I don’t see anything of value. You have a problem when AOL HD is the top featured app. More apps will likely come in time but I for one do not care about playing Angry Birds on Google TV. Besides, the Roku XS already has Angry Birds and a motion control remote. My negative outlook on Google TV would likely change completely if big media outs apps with free access to their ad-supported content.

Worse yet, there don’t seem to be many notable apps exclusive to Google TV. Most video apps are just ports of existing Boxee or Roku apps. Minus Google TV’s arguably trivial cable TV integration, those two devices are superior in many ways to Google TV even with this major revision.

Take the Roku devices. The entire line features access to the same sources, which tower over Google TV with over 100 streaming sources. Most aren’t memorable but Roku has the big three: Netflix, Amazon, and Hulu Plus. All the rest are just a bonus. Google TV has Roku beat with a unified search but Roku has a lot more content. Roku devices also do not have a quality web browser but the additional content — and an interface easy enough for your grandma to use — makes it an easy choice for the person just looking to supplement their cable TV with additional content.

The Boxee Box costs $179, which is $80 more than the Logitech Revue Google TV. But for most, the extra cash is well worth it. Once again, Google TV has Boxee beat in the web browsing department and while Boxee does have a built-in client, the remote only has a four-way directional pad that makes navigating a bit strenuous. But Boxee has a very similar unified search as Google TV. It’s not as pretty as GTV’s but since Boxee still has access to websites like ABC.com, NBC.com and all the rest, the search function presents a lot more available sources, most of which are free. Plus, much like on Google TV, it looks at local network sources, but Boxee doesn’t rely on sloppy DLNA servers like GTV and it can play back nearly any file type, including MKV containers and full Blu-ray disc images from any network source; Google TV 2.0 seems to only like mpeg2 and .avi files and it has to be from a DLNA server.

That said, Google TV 2.0 is fundamentally different from the other devices in that it’s not just another box. Where the Roku and Boxee Box requires owners to switch inputs on their TV and use another remote, Google TV does not. It sits in between a cable or satellite box in a novel way that streams the content through the Google TV, allowing owners to use one remote to control everything and the overlay interface. It’s this scheme that essentially saves Google TV from the deadpool by working with existing equipment, and could perhaps be its savior — at least eventually.

Google TV feels very much like Honeycomb tablets right now. Google is having a party but failed to invite anyone but the socially awkward. It’s just a bunch of dudes standing around, discussing Gabe Newell and Episode 3. Much like with Honeycomb tabs, Google TV 2.0 a solid start and a huge improvement over the first generation, but there’s still isn’t a must-have selling point. People buy Roku devices because they’re dead-simple and have a ton of content. Likewise, the Boxee Box is a hit because of its love of Internet media and vast file format support. Google TV has a good YouTube app and a fancy guide that looks at Netflix. Google TV doesn’t necessarily need more services as other devices, but simply the same amount. Any less and it’s irrelevant.

This isn’t Google TV’s last chance. More hardware is coming in 2012 from Samsung, Vizio and other unannounced partners. Google TV has always shown a ton of promise and this version finally brings the platform the high quality interface it deserves. But it’s still missing content. A pretty face is good for a hit single or two, but staying power requires real substance, which is something Google TV is currently lacking.

More TechCrunch

Featured Article

Hacked, leaked, exposed: Why you should never use stalkerware apps

Using stalkerware is creepy, unethical, potentially illegal, and puts your data and that of your loved ones in danger.

45 mins ago
Hacked, leaked, exposed: Why you should never use stalkerware apps

The design brief was simple: each grind and dry cycle had to be completed before breakfast. Here’s how Mill made it happen.

Mill’s redesigned food waste bin really is faster and quieter than before

Google is embarrassed about its AI Overviews, too. After a deluge of dunks and memes over the past week, which cracked on the poor quality and outright misinformation that arose…

Google admits its AI Overviews need work, but we’re all helping it beta test

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. In…

Startups Weekly: Musk raises $6B for AI and the fintech dominoes are falling

The product, which ZeroMark calls a “fire control system,” has two components: a small computer that has sensors, like lidar and electro-optical, and a motorized buttstock.

a16z-backed ZeroMark wants to give soldiers guns that don’t miss against drones

The RAW Dating App aims to shake up the dating scheme by shedding the fake, TikTok-ified, heavily filtered photos and replacing them with a more genuine, unvarnished experience. The app…

Pitch Deck Teardown: RAW Dating App’s $3M angel deck

Yes, we’re calling it “ThreadsDeck” now. At least that’s the tag many are using to describe the new user interface for Instagram’s X competitor, Threads, which resembles the column-based format…

‘ThreadsDeck’ arrived just in time for the Trump verdict

Japanese crypto exchange DMM Bitcoin confirmed on Friday that it had been the victim of a hack resulting in the theft of 4,502.9 bitcoin, or about $305 million.  According to…

Hackers steal $305M from DMM Bitcoin crypto exchange

This is not a drill! Today marks the final day to secure your early-bird tickets for TechCrunch Disrupt 2024 at a significantly reduced rate. At midnight tonight, May 31, ticket…

Disrupt 2024 early-bird prices end at midnight

Instagram is testing a way for creators to experiment with reels without committing to having them displayed on their profiles, giving the social network a possible edge over TikTok and…

Instagram tests ‘trial reels’ that don’t display to a creator’s followers

U.S. federal regulators have requested more information from Zoox, Amazon’s self-driving unit, as part of an investigation into rear-end crash risks posed by unexpected braking. The National Highway Traffic Safety…

Feds tell Zoox to send more info about autonomous vehicles suddenly braking

You thought the hottest rap battle of the summer was between Kendrick Lamar and Drake. You were wrong. It’s between Canva and an enterprise CIO. At its Canva Create event…

Canva’s rap battle is part of a long legacy of Silicon Valley cringe

Voice cloning startup ElevenLabs introduced a new tool for users to generate sound effects through prompts today after announcing the project back in February.

ElevenLabs debuts AI-powered tool to generate sound effects

We caught up with Antler founder and CEO Magnus Grimeland about the startup scene in Asia, the current tech startup trends in the region and investment approaches during the rise…

VC firm Antler’s CEO says Asia presents ‘biggest opportunity’ in the world for growth

Temu is to face Europe’s strictest rules after being designated as a “very large online platform” under the Digital Services Act (DSA).

Chinese e-commerce marketplace Temu faces stricter EU rules as a ‘very large online platform’

Meta has been banned from launching features on Facebook and Instagram that would have collected data on voters in Spain using the social networks ahead of next month’s European Elections.…

Spain bans Meta from launching election features on Facebook, Instagram over privacy fears

Stripe, the world’s most valuable fintech startup, said on Friday that it will temporarily move to an invite-only model for new account sign-ups in India, calling the move “a tough…

Stripe curbs its India ambitions over regulatory situation

The 2024 election is likely to be the first in which faked audio and video of candidates is a serious factor. As campaigns warm up, voters should be aware: voice…

Voice cloning of political figures is still easy as pie

When Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on which billboards he could see out the car window.…

OneScreen.ai brings startup ads to billboards and NYC’s subway

SpaceX’s massive Starship rocket could take to the skies for the fourth time on June 5, with the primary objective of evaluating the second stage’s reusable heat shield as the…

SpaceX sent Starship to orbit — the next launch will try to bring it back

Eric Lefkofsky knows the public listing rodeo well and is about to enter it for a fourth time. The serial entrepreneur, whose net worth is estimated at nearly $4 billion,…

Billionaire Groupon founder Eric Lefkofsky is back with another IPO: AI health tech Tempus

TechCrunch Disrupt showcases cutting-edge technology and innovation, and this year’s edition will not disappoint. Among thousands of insightful breakout session submissions for this year’s Audience Choice program, five breakout sessions…

You’ve spoken! Meet the Disrupt 2024 breakout session audience choice winners

Check Point is the latest security vendor to fix a vulnerability in its technology, which it sells to companies to protect their networks.

Zero-day flaw in Check Point VPNs is ‘extremely easy’ to exploit

Though Spotify never shared official numbers, it’s likely that Car Thing underperformed or was just not worth continued investment in today’s tighter economic market.

Spotify offers Car Thing refunds as it faces lawsuit over bricking the streaming device

The studies, by researchers at MIT, Ben-Gurion University, Cambridge and Northeastern, were independently conducted but complement each other well.

Misinformation works, and a handful of social ‘supersharers’ sent 80% of it in 2020

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Okay, okay…

Tesla shareholder sweepstakes and EV layoffs hit Lucid and Fisker

In a series of posts on X on Thursday, Paul Graham, the co-founder of startup accelerator Y Combinator, brushed off claims that OpenAI CEO Sam Altman was pressured to resign…

Paul Graham claims Sam Altman wasn’t fired from Y Combinator

In its three-year history, EthonAI has amassed some fairly high-profile customers including Siemens and chocolate-maker Lindt.

AI manufacturing startup funding is on a tear as Switzerland’s EthonAI raises $16.5M

Don’t miss out: TechCrunch Disrupt early-bird pricing ends in 48 hours! The countdown is on! With only 48 hours left, the early-bird pricing for TechCrunch Disrupt 2024 will end on…

Ticktock! 48 hours left to nab your early-bird tickets for Disrupt 2024

Biotech startup Valar Labs has built a tool that accurately predicts certain treatment outcomes, potentially saving precious time for patients.

Valar Labs debuts AI-powered cancer care prediction tool and secures $22M