Get started with AnalyticsIntroduction to AnalyticsSet up AnalyticsAccess your Analytics accountGuides and videosTroubleshootDemo accountGlossaryCollect and manage dataEvents and key eventsImport data from external systemsIntegrationsMeasure ecommerceMeasure lead generation[GA4] First-party data[GA4] Measurement Protocol[GA4] Collect granular location and device data[GA4] Reporting identityReport and explore[GA4] About the Home page[GA4] Reporting surfaces comparisonReportsExplorationsDimensions and metrics[GA4] BigQuery ExportAnalytics IntelligenceThe Analytics appHow data is stored and displayed[GA4] Mini guides: Reporting[GA4] Mini guides: ExplorationsAdvertising and attributionUnderstand advertisingUnderstand attributionManage and configure attributioniOS conversion measurementAudiences and remarketing[GA4] Set up audiences[GA4] Use audiences for advertising and remarketing [GA4] Audiences for common marketing objectives[GA4] Troubleshoot audiencesManage accounts, properties, and users[GA4] Google Analytics account structure[GA4] Personal user settings[GA4] Google Analytics hierarchy[GA4] Edit / delete accounts, properties, and data streams in Google Analytics account[GA4] Create an organization[GA4] Switch between accounts and propertiesData retention[GA4] Data-deletion requests[GA4] Delete / restore accounts and propertiesMove a property[GA4] View the history of account/property changes[GA4] Error messages[GA4] Add, edit, and delete Analytics users and user groups[GA4] Access and data-restriction management[GA4] Subproperties[GA4] Roll-up properties[GA4] Compare filters, subproperties, and user roles[GA4] Property size classificationsGoogle Analytics 360[GA4] Google Analytics 360 (Google Analytics 4 Properties)Google Analytics 360 Beta (Universal Analytics contracts)[GA4] Subproperties[GA4] Roll-up propertiesHow data is stored and displayedMigrate from Universal Analytics to Google Analytics 4 [GA4] Make the switch to Google Analytics 4Google Analytics 4 has replaced Universal Analytics[GA4] Common reporting solutions in Google Analytics 4[UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics[UA→GA4] Migration guide for beginners[UA→GA4] GA4 migration walkthrough (videos)[UA→GA4] Migration reference[UA→GA4] Universal Analytics view-related features in Google Analytics 4 properties[UA→GA4] How to check whether you have Universal Analytics or Google Analytics 4 (GA4)[UA→GA4] How to tell if your GA4 property is connected to a Universal Analytics property[UA→GA4] Automatically created Google Analytics 4 properties[UA→GA4] No data in your automatically created GA4 property[UA→GA4] Migrate your goals, users, audiences, and ads links from Universal Analytics[UA→GA4] Advanced topics: Extended migration guides[UA→GA4] Archive your UA data with Google Sheets[UA→GA4] What's happening with Google Analytics?Universal Analytics propertiesPolicies and data privacyData privacy and securityHow to get supportAnalytics service statusSupported browsersAvailable languagesAnalytics policiesAnalytics APIsHow Google Analytics secures your web trafficUnderstanding PII in Google's contracts and policies[GA4] Data collectionRegional data collectionPrivacy Disclosures PolicyGoogle Measurement Controller-Controller Data Protection TermsU.S. State Privacy Laws Controller Addendum to Google Measurement Controller-Controller Data Protection TermsShared Data Under Measurement Controller-Controller Data Protection TermsPolicy Requirements for Phone AnalyticsPrepare for Apple's App Store data-disclosure requirementsPrepare for Google Play’s data disclosure requirementsPrepare your app for Android changesUpdates to iOS 14+ campaign measurement
